Cool Ways Retailers Use AI

36m | Dec 14, 2023

Jon Nordmark is co-founder and CEO of launched in 2013. With an $82,000 marketing budget and no salespeople, Iterate's revenues grew profitably by 543% to more than $10 million over the past five years, landing it on Delloite's 2021 Fast 500 list. 85% of Iterate's 102-person team is technical, and 15% hold PhDs or MS degrees in AI. While Iterate provides strategic advisory services related to AI and generative AI, 90% of Iterate's revenue comes from its patented low-code AI software platform, Interplay. A wide range of companies in North America, Europe, and Asia use Interplay to build and operate powerful AI applications: from retailers like Ulta Beauty, Pampered Chef, and Circle K ... to Entertainment and Media companies ... to banks and insurance companies. Before Iterate, Jon was the founder and CEO of, a digital-first pioneer of product ratings and reviews, drop-ship, negative cash conversion rates, and A/B split testing. Samsonite acquired the Company after eBags sold 27 million bags, producing $1.65 billion in revenue. Jon's recognition includes being Ernst & Young's Entrepreneur of the Year for the Rocky Mountain Region, earning a Lifetime Achievement Award from the Colorado Technology Association, and being recognized as LinkedIn's Top Voice for the 20+ thought-leadership articles he wrote about emerging technologies.

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