Can We Change the Game of Content Marketing?

The vast majority of marketing tools enable marketers to do what they think they should do. None of the tools show a marketer what actions they should take that are best aligned and most relevant to their target market.

Listen live as we discuss the marketing challenges faced by many businesses today and the tools you can use to drive qualified leads that maximize the potential of your business forward.

In today's episode, Joseph is joined by our special guest Christopher Day, Co-Founder and CEO of DemandJump. He is a serial entrepreneur having founded 9 companies, all in different verticals, with exits to companies including Comcast, Time Warner, Motorola, and National Water & Power. Through these experiences, Christopher discovered that marketing is the least served department in the organization with access to tools that truly help them know exactly how to drive the business forward by maximizing qualified traffic, that drives leads and converts to revenue.  

Christopher is passionate about solving this massive pain point for marketers so that they can be strategic contributors inside every company. The foundation of all things marketing is content.

Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Video by Going Here.

Show Notes

Segment 1

Joseph McElroy from Wise Content Creates Wealth is joined by Christopher Day, co-founder and CEO of DemandJump who has founded 9 companies from the North of Minneapolis. Christopher says that the last two companies are growing in several matters such as Technologies, Cost of living, etc. Nowadays, they are producing a School of Technology developing the same path they used to work with. Joseph talks about where Christopher has developed his career. He explains that after ⅘ years at school he started working in different places like a hospital, an airport and a stadium. Joseph asks him about his first company he worked for and the rest of them. He answers that his first company was Stock Up and they applied their system in Indiana, Oklahoma and Michigan. Second one was Comcast, and after Time Warner at which he worked in an extensive field in different areas. Then, Motorola and National Water and Power to which he developed concrete software and after 10 years of his own experience, he joined a couple of partners for 5 years now. 

Joseph wants to know him better and that's why he asks Christopher about his path and the concept ‘Technologies for Web Domain…’. Christopher explains that ‘when we work for people we ask to find any product info and the knowledge of the people who work on it to identify what to do. The path is to mix the different perspectives. Each topic is related to the others and when all of them are connected, they start working on’. Joseph asks him how long he has been working with this path. He says that he started 3 years ago. Joseph congratulates him because thinks that it is good research and Chsirtopher answers him that it is the result of 10 years.

Joseph is interested to know about his life out of his business. Christopher mentions that he is involved in lots of different people’s lives and the relationship is similar to play basketball.

Segment 2

After the break, Joseph asks Christopher how he connects with people. Christopher asks lots of questions to get the information he needs to start working with them. He mentions that people used to have pain or desires and he has to solve them as a professional. The path that Christopher uses is to conclude all the needs they look for by writing them through an email. It is important that clients trust the path he uses. Then, Christopher creates a project with contents. He mentions that there are two main purposes for Content: try to improve or identify the target market to sell anything, etc. Joseph asks him about the values of digital marketing. He answers that the main goal is to answer the customers’ needs. They use different resources and tools to understand exactly what they look for. Joseph keeps saying the idea that content is a key factor and Christopher explains that his role is similar to a teacher.

Segment 3

In this segment, Joseph starts asking why content creation sometimes does not work. He answers that there are different reasons: The pillars are markers, consumers and a correct expertise position of the web domain to identify the competitors position. Christopher states that it is very important to manage the media culture to be attractive for marketers, customers, etc. He mentions that it is crucial to be in a good position in the digital media and social platforms since they give more opportunities to customers. Christopher says that the quality of the content is essential to be highly competitive.

Segment 4

In this last segment, Joseph asks Christopher if he can tell people what contents are right since there are a lot of things that go into the contents of marketing: behavioral, creativity, etc. Christopher mentions that content creation is about two things: science and art. He adds that there's a science aspect of it so he knows what the components they need to include their overlay of the human element of them how to make and how to bring it to life right. Christopher says that because of the pandemic, he has been doing a lot of guest appearances on podcasts as well as writing to take a moment to step back and reflect or think about how we could do better.He mentions that Technologies and things are moving so fast. Joseph asks Christopher about his new podcast show: ‘The page one’. He mentions that he and the team launched the first episode last week. This podcast show is about knowing the right concept of why they do marketing as they want people that haven't heard about them to learn about them and understand that they can help solve people’s pain or fulfill their desires and get them next engaging with their team. Joseph defines this podcast as a revolution. In addition, Joseph wants to know a little bit more about demandjump. Christopher says that he and his team are so excited since they are getting close to 40 agency partners all across the globe. Finally, He adds that they want to go from their 40 agencies to 400 to 4,000 to 40,000. They plan to launch the Center of Excellence in the next 60 days max so… ‘we're super excited about that, we like to say we are not here to write the world, we want to help’.