Cashflow Canucks - Saul Colt

Join me and my guest, Saul Colt, as we talk about finding good taste while not offending others. Saul runs a marketing and advertising agency called the Idea Integration Company, doing non-traditional and word of mouth marketing for small and big brands. Saul shares his take on the mistakes companies make with marketing and emphasizes the importance of humanity, especially in the current climate.

In this episode, you’ll learn:

• Creating new ways of doing things and developing your own systems. 
• The importance of doing and learning every job in the entire company.
• Combining creativity with other skills to be able to do business.
• The problem of staffing technical people too much instead of hiring marketers. 
• Frontlines shouldn’t be used as tools to tug on people’s heartstrings. Build loyalty!

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About Saul Colt:

Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. If that wasn’t enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage.

You should hire him to speak at your event. He never disappoints.

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You can find Saul Colt on…

Website: https://www.theideaintegration.com/

Facebook: https://www.facebook.com/saulsideas

Twitter: https://twitter.com/saulcolt

Instagram: https://www.instagram.com/saulcolt/

LinkedIn: https://www.linkedin.com/in/saulcolt/

Email: saulcolt@theideaintegration.com

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