It is best to tell people who are in the same line of work as you are so there is an equal understanding of what your goals are and what you are doing to accomplish them.

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Your brand should be about creating a solution for every customer or potential customer that comes by your gig. 

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It is wise to know what is out there and what people want to buy. You should also know what people have to offer so you can model around that. 

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The truth is most people do not gravitate toward new ideas very well. They like familiarity and would rather do something they know rather than try something too new.

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