S.2 Ep. 1: Does Your Message Match Your Mission? with Dr. Jay Raines

For more information about intentionally building a culture that fits you or to take our Culture Brand Mini-Assessment, visit www.buildyourculturebrand.com.

Welcome to the Build Your Culture Brand Podcast. Today Dr. Jay Raines takes time to reflect on 2023, including why he started a podcast, the challenges he faced as a business owner, and the opportunities that helped him grow. He shares how writing a book and being misunderstood helped him to get clear about his message. Based on his own experience, Dr. Jay explores the difference between working "in" and working "on" the business, and how to balance your time doing both. He highlights the importance of strategic planning for refocusing your efforts, lightening your mental load as a business owner, and knowing that your role has a multiplication effect within the business. He closes the episode with a challenge to other business owners to evaluate how their message aligns with their mission.

(00:00 - 00:53) Intro

(00:54 - 04:44) Building the LeadersQ Community

(04:45 - 14:42) Evaluating Your Message and Focusing Your Efforts

(14:43 - 19:35) Maximizing Your Impact: Working "In" vs Working "On"

(19:36 - 23:19) Challenge Yourself: Set Aside Time for Strategic Planning

(23:20 - 24:16) Closing