SHOW / EPISODE

S.3 Ep. 7: Beyond the Logo: Branding with Intention and Impact

43m | Jun 4, 2025

The Build Your Culture Brand podcast is back with another insightful episode! This time, Dr. Jay Raines is joined by Jamie Schwarzmann, Founder and Chief Creative Strategist at Flux Branding, for a deep dive into the world of branding: what it really is, why it matters, and when it’s time for a refresh.

Drawing on his extensive experience and knack for storytelling, Jamie unpacks the essential elements of a brand, from identity and values to voice and promise. Together, he and Dr. Jay explore the strategic moments when evolving or rebranding isn’t just helpful, it’s critical. Whether you’re adjusting a few pieces or undergoing a full transformation, branding can be the difference between thriving and falling flat. Tune in to gain practical insights and fresh perspectives on building a brand that truly reflects your culture.


For more information about brand creation and culture, visit www.buildyourculturebrand.com 


For access to Jamie Schwarzmann’s website and tools, visit FluxBranding.com 

Or contact Jamie directly through his email, Jamie@fluxbranding.com 


Connect with Jamie on Linkedin: https://www.linkedin.com/in/jamieschwartzman/ 


Guest: Jamie Schwarzmann | Founder and Chief Creative Strategist at Flux Branding


Time stamps:

(00:00 - 02:25) Introduction

(02:26 - 08:10) What is Branding?

(08:11 - 11:26) Tweaks in Brand Identity

(11:27 - 16:11) Brand Immersion

(16:12 - 20:35) Emotional Connection 

(20:36 - 28:19) Telling the Story

(28:20 - 29:43) Branding Archetypes 

(29:44 - 35:49) Red vs Blue Ocean

(35:50 - 38:26) Brand Promise

(38:27 - 41:46) Value in a Brand

(41:47 - 43:21) Closing

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Build Your Culture Brand with Dr. Jay Raines
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