Navigating the Cyclical Business: How We Create The Best Real Estate Experiences with Dick Karlsson
In this episode, Taco chats with Dick Karlsson, the co-founder and head of global sales at Diakrit, a Swedish company leading the global market in visual digital real estate marketing. Despite the current down swing, and the advent of AI on the horizon, Dick remains excited at the possibilities of Diakrit continuing to increase their market share. Today’s conversation is all about how Dick and his team are transforming the understanding of modern real estate through state of the art marketing content and innovative technology. Although Dick’s a strong proponent of increasing the role of tech within the industry, he explains why an emphasis on the customer experience is—and always will be—the thing that helps companies withstand the inevitable peaks and valleys of the real estate business.
Today on Million Dollar Question:
- Traversing the changing markets in the wake of the pandemic
- Preparing agents to make the selling experience more impactful and efficient
- Why the customer experience remains paramount—and how to stand out
- The cyclical nature of the real estate business: How to find success in the downswing
- Why Dick believes AI will only make his business stronger
Connect with Dick:
- LinkedIn: Dick Karlsson
- Website: APAC Forum
Connect with Taco:
- LinkedIn: Taco Heidinga
- Instagram: @coach.taco
- Facebook: Coach Taco
Connect with Jessica:
- LinkedIn: Jessica Edgerton
- Email: jedgerton@leadingre.com
Resources:
This show is produced by Soulfire Productions
