Apple’s Foldable Bet Under John Ternus
12m | Sep 10, 2026Eight days after John Ternus became Apple’s chief executive, Apple introduced the iPhone 18 Pro lineup and its first foldable, the $1,999 iPhone Duo. The launch tests whether Apple can turn foldable hardware and artificial intelligence into durable growth—and whether lessons from the troubled 2012 Maps launch have improved Apple’s quality control.
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