Ep. 45 - SWOT Analysis 2023. Strengths. Weaknesses. Opportunities. Threats.

1h 20m | Dec 12, 2023

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document:

Don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at and our course How to Grow and Scale Your Real Estate Media Business at Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items this week are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to to get $200 off a monthly subscription!!!

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Upmarket: The Business of Real Estate Photography & Media