Ep. 55 - Commercial Work Will Grow Your Real Estate Media Business - Road to PMRE 2024 #2.

53m | Apr 16, 2024

On this episode, Reed speaks with Matthew Anderson @matthewaphoto, a commercial and architecture photographer based in Kansas City, MO. Matthew has successfully transitioned his business from mainly real estate photography to exclusively working with builders/designers/architects etc. HOLD UP. Matthew is not advocating that everyone needs to abandon REP for higher-end commercial work. He really just wants to talk about the fact that every single successful REP is at some point going to be approached by non-realtor clients, so every REP should at least have a cursory knowledge of the commercial side of the business and how to approach shoots practically and financially. He also dishes on his popular YouTube channel and dishes on some controversial takes he has shared in his videos.

Also, OF COURSE, they end the show with their ACTION ITEMS!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to for all the details. Early Bird Registration opens soon and will be announced on the pod!

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer tol win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to and enter your email address and you'll be entered in the drawing.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.

PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to you can get a 30 day risk free trial!!!

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Upmarket: The Business of Real Estate Photography & Media