Always FreyDay is a weekly reflection on Small &amp; Medium-Sized Business (SMB) in the USA, through the eyes of organizational leaders and their trusted advisors. Each week, we focus on a particular idea, problem, or popular topic of discussion, on the minds of organizational leaders in 2020 and beyond. We explore the people, processes, and products that give the appropriate context (and geek translation) to the theme of the day.Our impactful conversations will be facilitated by Steven Frey, who will be joined by business owners, management staff, trusted advisors, industry subject matter experts, and other special guests.  It is important to note that while financial, tax, and insurance related topics may be discussed on the show, the content should not be taken as direct financial, tax, or insurance advice. Any direct advice and action taken on the part of listeners should be done in partnership with their respective, licensed, professional trusted advisors. Come spend some time with us right before lunch, at 11:00am each FreyDay, for an insightful ending to the business work week, in preparation for a more impactful Monday.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/10/23/19/d3332308-75dd-4888-a69e-e88c4ba1866e_20211022-af-tax_season_intermission.mp3

Most SMBs can relate to seeing their accountants stressed out during tax season. However, many don&#39;t realize that these professionals have been going through a never-ending season, since the beginning of the COVID-19 pandemic.While some deadlines were pushed back to give accountants additional time to deal with the situation, they have had to deal with their own shortages of staff, adjusting to remote work situations, better leveraging technology, while adapting to new tax and regulatory changes.We are joined by Albert J. Campo, President of AJC Accounting Services. AJ and his team help business clients solve problems they may encounter, in the most effective and efficient manner possible. They provide technical expertise, insight, and service of the highest quality relating to accounting and auditing matters, while keeping current with all of the changes that have been thrown into the mix these last few years. Take a listen!Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1Steven starts the episode off by introducing himself, as well as giving updates on previous guests on the show. He then introduces the topic of today’s episode, tax season and the ever changing conditions due to the Covid-19 pandemic, as well as the guest for today’s episode Albert J. Campo, the president of AJC Accounting Services, with a short biography. Albert gives an account on his founders journey, explaining how he started as an entry level financial analyst after getting his undergrad, and moved around from different aspects of the finance world in New York. After the 2008 recession hit, he went back to school to get his masters degree, with a focus in accounting. After he got his masters he went between a couple of firms, finding a great unique experience in a small firm that handled large firm work. Following that he created his own business, where he is today, enjoying what he does. Steven asks how Albert goes about asking their clients about themselves and their  information for the best quality work they can do for them, as many of Albert’s clients have said “my other accountant never told me about that”. The two discuss how this level of professionalism of being a risk advisor should be an industry practice across all industries.  Segment 2Steven discusses the belief of the client first, and the importance of helping the client understand what happens when they go through their finances with their accountant. As earlier in the show, Albert discussed how many clients treat this industry as a commodity, as something that they have to do, not something that could help them. Albert goes in depth on the AJC story, explaining how in depth and thorough their work is. He explains that he tells his staff that they have to understand the “why” behind all the different aspects of taxes, that it&#39;s a puzzle that they have to complete correctly. Albert also goes in depth about all the new tax laws, as well as the CARES Act, and how he made sure that he was very well versed in the act, as he correctly predicted that many clients would be asking questions about it. He put all he knew and understood about the CARES Act out on social media for the general public to get an understanding about it. The two discuss how all SMBs need but not always know how to ask for consulting services, which is exactly what these accountants and tax planning services are able to help with. Albert explains the nuances that differentiate between different clients needs, and how they present the product of the returns and proposals to the clients need to be based around these nuances. The two also discuss exactly the process that Albert went through with his clients after the CARES Act came out, as well as how they work with new clients. Segment 3Steven and Albert discuss how AJC accounting is not for everyone, as several people only want their accountant to plug numbers in, which is not what AJC does as they specialize in creating detailed and in depth proposals and the like. Albert explains that there are a lot of really bad accountants out there, who create really bad returns for their clients, which is unacceptable. He also explains how online programs like Turbotax appear to be easy, when in reality it&#39;s not as they are being short handed by these programs. The two discuss how important it is to educate clients about taxes, as clients don’t know what they don’t know. Steven explains how many people think that the tax industry is commoditized enough that they don’t need an accountant, when in reality they do, and while many SMBs understand that they need someone to help with tax preparation, not everyone does, even though it&#39;s an incredibly important aspect of running a SMB. The two also discuss the importance of doing research on a CPA before you decide on one, as Albert explains it&#39;s very easy to get into the industry, as anyone can register with the IRS to do tax returns, even without proper training or education. Steven and Albert discussed when Albert was interviewed by Forbes in the past year, specifically about labor shortages and unemployment during the past year.  Segment 4After a few technical difficulties, Albert and Steven discuss what aspects of the tax preparation process Albert advises people to research and to ask their CPA if they already have them. Albert lets everyone know how to reach him.

Tax Season Intermission

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/10/16/7/3f1f0fee-91b8-4d8c-b808-d402c8a61adb_20211015-af-getting_back_in_the_game.mp3

When you get hurt, and you aren&#39;t able to participate in your normal activities, it&#39;s extremely frustrating...especially when you own your own business. The ideal professionals in the world of Physical Therapy combine aspects of clinical expertise, genuine caring and a strong community reputation.This is what sets our special guest and his team and makes them rehabilitation choice for doctors and patients alike.We are joined by Tom Carroll, Director of Marketing &amp; Business Development with<a href="https://www.procarerehabilitation.com/" rel="nofollow"> </a><a href="https://www.procarerehabilitation.com/" rel="nofollow">ProCare Rehabilitation LLC</a>. Tom and colleagues abide by the philosophy of treating not just the pain, but the dysfunction that causes the pain. They also look to teach patients the skills they need to manage their pain and limitations. At ProCare, the goal is to return the patient to their normal daily activities at work, at home and at play as quickly as possible, fully functional and pain-free. Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1Steven starts the show by introducing his guest Tom Corroll, Director of Marketing and Business Development for ProCare Rehabilitation. Steven encourages his listeners to tune in and truly focus to better understand how to get where they want to go. Steven gives a little background of Toms experience and achievements that helped him get to where he is today. Tom talks about how getting hands on practice encouraged him to pursue what he thought was his dream job. He explains his process and how his sports background influenced him to turn towards sports related work.  Segment 2Tom shares what he truly does and the method behind his madness. He dives deeper into the community and how that support is emphasized at their office. Tom shares it&#39;s up to him to attract patients, he gives examples of how he sees injuries almost every day especially during his shared softball games with Steven. Steven shares that when he partakes in sports and gets hurt he wants to get back to his 100% as fast as possible and that is what encourages individuals to reach out to ProCare Rehabilitation. The two talk about different methods and techniques that ProCare Rehabilitation can provide and how it can elevate and heal individuals with present or past injuries.  Segment 3Tom shares how his company had to adapt for the pandemic, he shares that he had seen how zoom calls were used to get through telehealth. Steven shares that if someone owns a small and medium size business they have to be ready to adapt to keep afloat and keep profitable. Tom asks Steven how he has seen a difference in ProCare Rehabilitation compared to other physical therapy companies. Steven shares that he enjoys the simplicity whereas ProCare Rehabilitation is just a rehabilitation center, he likes that it is streamlined compared to other companies that incorporate nutrition and chiropractic.  Segment 4Steven asks Tom to share his words of wisdom for the listeners to take away to have a more productive week. Tom talks about finding the key to success, and how working hard has to be complimented by treating others with respect to create a community that will support and take part in the growth of the company or individual. Steven asks his favorite three questions that hel the listeners get to know Tom a little more personally.

Getting Back in the Game

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/10/8/19/13d2a2d5-59ae-40e2-819c-d7883b561067_0211008-af-changes_in_social_media_advertising.mp3

Social media has become a staple of people&#39;s lives and daily routines. Some are so addicted that the last thing they do before going to sleep, and the first thing they do after waking up, is check their social media feeds.In light of the overwhelming presence of social media in consumers&#39; lives, marketers and businesses flock to social platforms in the hope of connecting with their ideal customers. However, there is a content overload on social media, and the competition is very high. In order to stand out, you need to have a clear social media marketing strategy. Staying updated on the latest social media trends can help fuel your strategy.Joining us this week is Adam Cohen, Idea Generator and Founder of Top Shelf Advertising. Come and take a listen as Adam updates us on some of the changes and trends in Social Media marketing &amp; advertising for 2021 and beyond.Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/8wiXl4OKAo/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h3>Show Notes</h3><h4>‍Segment 1</h4>Steven kicks the show off by giving a little summary of networking events he participated in this past week. He then introduced his special guest Adam Cohen, Founder of Top Shelf Advertising. Steven gives a small summary of what Top Shelf Advertising promotes. Steve talks about the company&#39;s values based on the logo and what the company wants to represent. Adam shares his story of how he was able to become a business owner.Adam explains how social media is important for companies and how Top Shelf Advertising helps them build their presence.<h4>Segment 2</h4>Because Adam is a return guest from last year Steven asks what has he seen change in the social media advertisement. Adam explains how videos and person created content has been seen to attract more attention. Steven talks about the importance of transparency and trust from clients and even the consumer. The two talk about how videos are becoming a must for products and advertising companies. Adam brings up engagement and how videos give more opportunities for audience engagement. He continue=es to share the method behind his madness and the goals of the company when working with businesses.<h4>Segment 3</h4>Adam talks about his experience and the changes he has had to make over the past year. Adam talks about conversions and ecommerce becoming more relevant and beneficial for companies to understand. Steven emphasizes engagement and how the information is crucial for companies to take part in a lot of outreach. Steven brings up technological issues and print advertising. Adam shares he understands the technology can be finicky sometimes when discrepancies happen. He shares that strong customer service is crucial in growing businesses. Steven brings up livestreaming and how he has seen a growth in the use of different livestream platforms.<h4>‍Segment 4</h4>Steven brings together many points that the two have gone over this episode in comparison to the last one they recorded last year. Adam shares that if individuals are trying to grow a business they should invest in a video platform and video content. He encourages people to begin creating video content that will draw people into their products and services.

Changes in Social Media Advertising

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/10/1/17/06bb0a4e-b433-4958-b8be-b9804f6bbd39_20211001-af-design_based_architecture.mp3

Architectural design is a discipline that focuses on covering and meeting the needs and demands that people have...and it is not easy. The goal is to combine the technological and the aesthetic, despite the general belief that architecture is only a technological task. People want to create work &amp; living spaces, using some specific tools. That said, the most impactful tool that an architect has is creativity.We are joined by Jason Peist, owner of<a href="https://www.jasonpeist.com/" rel="nofollow"> Jason Peist Architect</a>. As a Mom &amp; Pop Design shop, Jason and his wife Donna, pride themselves on a creative approach to design issues, by offering a multitude of solutions that are custom-tailored to the desired needs. The firm specializes in commercial, residential, and public spaces throughout NJ and NY.‍Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/8mZxNaLnSv/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h3>Show Notes</h3><h4>‍Segment 1</h4>Steven starts the show by introducing his guest Jason Peist owner of Jason Peist Architect. Steven gives the listeners a little background on Jason and his company. Jason shares how he got to where he is today. He brings up how he was brought up and the struggles he has had to overcome. Jason also talks about what things have gotten him through the struggles has has faced. He continues to let the views in on his everyday life by talking about his hobbies and his hometown. Jason describes how working in a small town has been a good thing for him. Steven and Jason talk about how working with family can be both a positive and negative based on attitude and experience.<h4>Segment 2</h4>Jason defines what an architect is and what they do for their clients. He goes through the thought process that he needs to, to ensure that he has a good bond and trust with his clients. Steven gives an example of what a customer may think while going through this process and the two talk about how to project manage. Jason brings up the difficulty in getting materials right now and how prices have shot up due to covid. He gives examples of how he has managed and helped others get their projects done over time instead of getting everything done at once. Jason shares how he manages clients&#39; dream renovations and helps them reevaluate their space and help them find a culpable solution.<h4>Segment 3</h4>Steven and Jason go through the different processes that happen as he visits homes and begins to plan. Jason shares some stories about different projects that he has experienced as his business has grown. Jason talks about hurricane Sandy and the projects that he had worked on in that period of time. Jason shares some of his most memorable projects with Steven, the two go over some major projects that have brought Jason to where he is today. Steven talks about how HGTV has created issues for Jason and his team, may have the idea that HGTV is the same as what Jason does and it is not true. Jason always hopes for a client with an open mind, he shares that he has seen many divorces throughout projects and struggles with individuals who have massive wants. Jason reminds his clients of what is possible with budget in mind.<h4>‍Segment 4</h4>Jason brings up balance and how they work with many other people to work with clients&#39; dreams as well. Steven and Jason talk about how it is important to be dedicated to yourself just as much as you are to your client. Jason shares how stress has affected his life and how he had to turn his life around and focus on his health. He shares his fitness journey and how he has changed not only his eating habits but his lifestyle to better his quality of life. Steven wraps the show up by asking his favorite questions that let the listeners get to know Jason a little better.

Design Based Architecture

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/9/25/2/081348ae-41c7-4beb-9b2d-d182ae968dcd_20210924-af-are_your_affairs_in_order.mp3

As Mark Twain said, &#34;The Only Two Certainties In Life Are Death And Taxes.” Dealing with mortality is difficult, and that is why many people put off making a will or discussing more comprehensive estate planning. Whether you are nearing retirement or have just started your career, and whether you’re married or single, it’s important to put an effective estate plan in place.The idea is to ensure the orderly distribution of your estate and minimize the hardship on your loved ones. You don’t want to wait to put your estate plan together until an unexpected life event makes it a necessity. In addition, the sooner you start, the less expensive the process will be, and the more clearly you can plan for any contingencies.We are joined by Kimberlie Fiero, Estate &amp; Elder Law Attorney with the Timothy Rice Estate and Elder Law firm. In most instances, estate planning isn’t something you want to do on your own. You want experienced and knowledgeable attorneys to help you protect your rights and achieve your objectives.Don’t fail to plan, or it’ll be like planning to fail...get in touch with Kim and Tim! Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1Steven starts the show off by sharing a few milestones that have come up in his life. He shares some knowledge that he has learned from these and explains how they have impacted him. Steven turns to his guest and introduces Kimberlie Fiero, Estate &amp; Elder Law Attorney with the Timothy Rice Estate and Elder Law firm. He gives a background on the law firms and how they protect their clients through different techniques and methods. Kim talks about her career and how she decided later in life that she would make her profession in law. She explains her job history and the different law firms that she has worked for. Kim talks about how she enjoys working with different people as she not only learns from them but shares her own knowledge with them as well. Steven and Kim talk about making hard decisions when being a small and medium business owner and how the effects not only the business but the individual as well.  Segment 2Kim and Steven talk about methods behind the madness of building a business. Kim talks about how important it is to listen to the client and learn about them. She explains that there are so many different layers to a person, she prides herself and her firm in their listening skills to better their clients experience. Kim shares meeting expectations and managing documents in a productive manner. Steven dives deeper into managing documents and how important it is to individuals and if it is not he encourages individuals to get involved in the process.  Segment 3Steven asks about the madness that Kim faces on the job and what she does to combat those situations. Kim shares a couple stories that she has come across on the job. She talks about calls that she gets and situations that shes often put in that are scary for the clients and uncomfortable for her and her partner at the firm. Kim explains that all she does is for the client and to make sure that they understand all this is being explained and all that is happening around them. She talks about trust and how important it is in getting the client to their goals. Kim talks about clients being unethical and what she does when that situation occurs. Segment 4Steven asks for Kims advice for the viewers for a more insightful work week. Steven explains that Kim has already given a ton of information and advice on doing what needs to be done right away, and not to push things off. Kim talks about making people comfortable and building trust as it is crucial in her profession. She shares that her and her partner at the firm have be adaptive in meeting with clients over zoom, or in the office, or at their homes. Kim explains that getting your future estate plans will make it easer for your family in the future and she shares that they will help each step of the way to make sure you have a plan and feel comfortable with that plan. Kim offers a ten percent discount to listeners who still need to plan where their estate will go. Steven wraps the show by asking his favorite three questions that let the audience get to know Kim a little better.

Are Your Affairs in Order?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/9/17/20/7a409a3c-96ab-4a0d-89c5-36c1b4c6c869_20210917-af-integrity_based_human_influence.mp3

If someone is regarded as having the ability to &#34;influence&#34; people, it can have a negative connotation. However, there is such a thing as Integrity Based Human Influence, which is a positive thing that is applicable to everyone. This concept is not just for people in the sales profession...influence is the key to making progress, even when it&#39;s applied to yourself.Our special guest and his colleagues show business leaders how to masterfully articulate themselves with integrity, create the deepest level of emotional rapport and leave the other person with the greatest gift you could ever give: the feeling of truly being seen and heard by you. A true connection!We are joined by David Rush, Leader of Corporate Business Development at <a href="https://unblindedmastery.com/" rel="nofollow">Unblinded</a>. David and his team believe when people say “YES,” their transformation begins, and that people are better with you than without you. They help clients understand that anything and everything on the table is there to get to a place of &#34;YES.&#34;Businesses scale when they have the ability to serve with integrity. The power to move a prospect from “HELLO” to “YES” is a process of revealing not only credibility, but the integrity of our influence. Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1Steven starts the show by introducing his guest David Rush, Leader of Corporate Business Development at Unblinded. Steven gives David&#39;s background and previous experience and education. He also explains where David works and what their goal is as a company. David talks about how he got into the financial business. David shares that he struggled with putting himself out there, he expressed his struggle to communicate and participate in meetings and at work. He does advise that change is possible where now he works as a consulting role.  Segment 2Steven gives his take on when people are valuing similar points and what it looks like for his company and how it can provide a foundation. He further explains that it has to do with integrity and it&#39;s crucial to be true to who you are when building relationships. David talks about the company&#39;s desire to find people who want to work together and form a relationship to have leverage. Steven chimes in talking about how the best product that can be offered is something that people can take with them throughout their lives. David shares what his company&#39;s goal is to encourage and provide service to their clients. The two talk about how they want to change the world by sharing experience and sharing how they have changed their lives.  Segment 3David talks about clients and how important it is to get to know them. He also shares how finding a shared experience is important in engaging people into listening and building relationships. David shares one of his super connectors and how their relationship helped build other relationships, by showing that they could co-create an event. David talks about striving for more and different tactics of achieving those goals. He even shares in a real life example how Steven is providing value to himself by having him on the show. Steven shares how every guest he hosts truly shares personal experience that adds and leads to a business perspective which adds to the value of his show.  Segment 4Steven brings up the Unblinded website and how the terms that he read about truly brought him in. Davis shares his insight for a more impactful Monday, he shares that the biggest gift you can give someone is the gift of being seen, heard, and understood. He shares how being able to achieve this will elevate your communication skills and relationship. David reminds listeners that when we talk a lot of time we are focused on what we are saying and by acknowledging your ego you can stop and truly listen to the person.

Integrity Based Human Influence

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/9/11/1/057add72-d39f-4699-9551-b293ec2579ec_20210910-af-rebuilding_after_the_storm.mp3

We have been hearing about intense fires in California for weeks now.  As of late, we are hearing more about massive flooding in New Jersey and the NYC metro area, in the wake of the recent storms. When you experience losses for these reasons, you need professionals you can trust and partner with for your restoration and rebuilding needs.   This can be tough to find, especially because professionals in this space tend to be overwhelmingly busy after natural disasters…but look no further! We are joined by Rob Tsimura, Owner of Resto-Rebuild.  Rob and his team offer an end-to-end client experience that includes seamless communication, budgeting, staffing, on-site organization, and solid, quality work. In addition, Resto-Rebuild works with architects and designers to produce beautiful, functional structures.  Rob will be spending some time with us, on-site at a recent commercial loss.  Check it out! Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1 Steven starts the show by introducing his guest Rob Tsimura, Owner of Resto-Rebuild. Steven explains what Rob does and what his company provides. He continues to talk about Rob&#39;s background and previous experience that qualifies him in his industry. Rob shares his story and how he got to where he is today, and how he used his passion to start his own business. The two talk about the most recent natural disasters and how Rob&#39;s company reacts to helping clients. Rob shares that most of his work happens when emergencies take place, he admits that it&#39;s overwhelming at first but then takes a step back and looks at his clients perspective and has to understand what they are going through.  Segment 2Steven asks about their time sensitivity and how when disaster strikes people run to fix what has been damaged right away. The two talk about responsibility and direction in how Rob and his company go about taking on a project. Rob explains the methods his company uses and what drew him to be the owner of a company. He continues to share how he wants everything under his power to be done the right way and in a timely manner. Steven shares his business knowledge on the construction industry. Rob gives a brief background on his education and how he was able to get into this field of work.  Segment 3Rob talks about how he handles project management when a natural disaster happens. He speaks on hiring and the qualifications that his employees must have to properly help those affected by disaster. He explains that because scheduling is almost nonexistent for many companies Rob shares how the projects can be a little difficult to manage this is another reason he says is why he got into this industry. He wants to save people the heartache and pain that others go through when a company does not provide them with sufficient care. The two talks about the recent flooding that happened and how Rob and his team had to prepare and conduct multiple construction projects. Rob specifies safety that they had to face with surge protectors and electricity when dealing with the flood. Rob shares that not only is safety their number one concern but he further explains that they help with the insurance process.  Segment 4Rob gives his insight for a more productive work week, he tells the listeners to find what they are passionate about and pursue that as a profession. He also tells from experience that once you find that passion it will bring clarity to life and direction. He advises to stay truthful and honest as when dealing with clients you want to gain trust by putting all the cards on the table. He shares that most people think that they are just trying to get another job out of the project but Rob ensures his clients that he will treat every home and every project as if he were working on a family member&#39;s home. Steven wraps up the show by asking his three favorite questions to let the audience get to know Rob a little more.

Rebuilding After the Storm

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/9/4/1/c8a5b241-a88c-4a8f-986e-a308f78fed66_0210903-af-profit_first_bookkeeping_with_moxie.mp3

What is your SMB’s purpose? What is your Mission Statement? What do you do to make money? Where do you see the best opportunity for Profit?Sometimes bookkeepers do not ask these questions, they just carry out the operational tasks... Our special guest and her team not only ask these deeper questions, they help clients realize more profitability, more sustainability, and additional clarity on where their money is going.We are joined by Ean Price Murphy, Founder at <a href="http://www.moxiebookkeeping.com/" rel="nofollow">Moxie Bookkeeping &amp; Coaching Inc</a>. Ean and her team know how SMBs work. Moxie teaches successful entrepreneurs a dead-simple cash management system that works with their natural habits, so they don&#39;t have to learn accounting to become permanently profitable.Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1Steven Frey starts the show by wrapping up what his summer consisted of. He then introduces his guest Ean Price Murphy the Founder at Moxie Bookkeeping &amp; Coaching Inc. Steven gives some background to Moxie Bookkeeping &amp; Coaching Inc and what they stand for as a company. Ean shares that she was not born for this profession, she worked different jobs growing up and after figuring out that she did not want to teach she explored other options. Ean explains her journey through learning about debt and bankruptcy and learning how to live sustainably.   Segment 2Ean explains that her goal is to help individuals to be more comfortable talking about money and profit. She explains what profit for a business entails, she goes into detail about how important each factor is for business owners and individuals. Steven brings up how techniques are advancing and how Ean and her company keep data updated in real time. They talk about the use of spreadsheets and excel and other platforms that companies use and Ean explains how her technique is innovative in a way. Steven and Ean talk about alternative options and how Ean and her company will not go back to old techniques, they want to advance a company&#39;s financial overlook and data entry.  Segment 3Steven asked about affiliates that are tied to Moxie Bookkeeping &amp; Coaching Inc, and Ean shares all of the programs they use and are associated with. Ean shares what qualifications that clients have to go through to be registered and helped by Moxie Bookkeeping &amp; Coaching Inc. Ean shares how staying virtual has helped reach more clients and cut unnecessary costs out of the commute and other expenses that individuals face during a work day. Ean shares some stories of clients she has struggled with to bring into the new age of data entry systems.  Segment 4 Ean shares her words of wisdom for listeners to have a more successful week. She shares that growth is possible through strategic techniques and encourages those who want to advance their data entry and financial management to seek help and get into the habit of keeping live data. She extends her company and encourages those who want a better experience in updating systems to reach out to her and Moxie Bookkeeping &amp; Coaching Inc.

Profit First Bookkeeping with Moxie

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/8/27/17/f1ceea1e-681c-4349-bd11-629d30b8e8ca_20210827-af-a_better_version_of_yourself.mp3

If you could change one thing about your day, that will boost your business and personal life, what would it be?When asked this question, many folks will give answers around getting healthier, going to the gym, eating better foods, etc. However, there are precious few that actually follow through on the idea.Our special guest is one you can partner with to get you there. He and his colleagues have an extensive background in the field of strength and conditioning. We are joined by Jim Goetz, Chief of Human Performance at <a href="https://functionised.com/" rel="nofollow">Functionised Integrative Therapeutic</a>s.Jim has coached a variety of athletes ranging from high school students, NCAA Division I football, NFL, MLB, MLS, USA Gymnastics, Olympic Athletes, NCAA Women’s basketball, professional boxing, NPC women’s figure, as well as some radio show hosts. Jim says, “By living as a champion in all aspects of life, one may win this title as opposed to haphazardly chasing down this idea.In order to accomplish this, we must give 110% in all we do - No excuses, no exceptions. While being a champion in all aspects of life is not easy and it is far easier to complete tasks the wrong way; it&#39;s best to do things the right way as these habits breed success.”Don&#39;t miss this episode, or Jim might take it out on your SMB Guy&#39;s next training session in his FIT Lab! Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1This week on Always FreyDay Steven Frey is joined by Jim Goetz, Chief of Human Performance at Functionised Integrative Therapeutics. Steven starts the show with a prompt for the viewers that helps integrate a proper introduction to Jim and his company. Steven gives a little profile of Jim and what he and his company do for their clients. Jim shares his journey through school and work and how he was able to get to the position he holds today. Segment 2Steven and Jim discuss Jim’s books that he has published. Jim shares his mentality and how it not only affected the book but how it has affected its readers. Jim shares how his job is evidence based and how everything is based on science. The two reminisce on the movie SuperSize Me, and Jim’s experience with his own project similar to the movies. Jim shares how he altered the project and created a new perspective on the project. Jim explains why people fail when they are attempting change, and how they can fully commit to a method of health.  Segment 3Jim shares his passion for the work he does, and how when he or a client has a weakness they work on it. Jim shares examples of weaknesses and how when you go to a competition everyone&#39;s weaknesses can be seen. The two talk about how biohacking the mindset behind the idea of doing activities that Jim teaches. Steven asks about Jim&#39;s podcast and what his goal is with producing on that form of media. Jim shares some topics and ideas that he and guests talk about and his plans for the future of the podcast.  Segment 4Jim shares wisdom that he has learned throughout working, and encourages listeners to explore themselves. He gives the advice to write down your weaknesses and make a plan to strengthen them. Steven shares that he sees how Jims company has strengthened people and made them improve on what they work on. Steven admores Jims evidence based work and the positives that Jim has done.

A Better Version of Yourself

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/8/21/0/629adf5b-ac21-4e52-a54e-8e3c99b15f1a_20210820-af-main_street_web_strategies.mp3

Websites are often the first point of contact between Main Street and its customers, making a robust online presence a pivotal component to business success.   No matter where you look, there is evidence that forced closures, physical distancing, and stay-at-home orders have made life challenging for SMBs.  There has also been an unprecedented surge in online shopping, and the need for certain freight logistics to fulfill the many orders. Some businesses will not survive and some changes in customer behavior will not revert to the way they were in the past.  Surviving, and eventually thriving, in the Post-COVID era means acknowledging and accepting that the impact of COVID on our communities and culture will affect traditional Main Street strategies for years to come. The last year of pandemic life has made customers more tech-savvy than ever, raising their digital expectations.  Main Street websites must offer the positive user experience today’s consumer expects.  They must be digital gateways and storefronts designed and managed with the same care as physical locations.  We are joined by Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member.  Charlie and her team believe that a web presence strategy that focuses on a sense of exploration and belonging will never cease to be relevant.  If your SMB is looking for help converting Main Street &amp; More Web Traffic Into Foot Traffic, you need to tune in and listen to CHARLIE! Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1Steven starts the showOff by introducing his guest Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member. Steven talks about how the pandemic has effected online shopping raising their online presence and knowledge. Charlie shares how she got to the job she has now and how she got to this point in life. Segment 2Charlie talks about how e-commerce is the now and the future so she encourages her clients to broaden their exposure. She looks at not what they sell but how they sell it. Charlie talks about core details that add to the experience of collective web experience.   Segment 3Charlie talks about setting expectations and creating a reality of going digital. Keeping in mind that the website is an extension of not only the store but an extension of the people who work there.  Segment 4Steven wraps up the show with Charlie by redefining that individuals have different jobs and different options of creating their image online that will best represent them. Steven also asks his favorite questions and Charlie shares her advice for listeners to have a more productive work week.

Main Street Web Strategies

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/8/13/19/01a04bef-8f19-46cf-9c73-d9a84e308dd4_20210813-af-the_litigation_warrior.mp3

Over the past decades, and especially the last few years, the business world has changed immensely. It is no longer a world of handshakes and trusting that people will stay true to their word. Instead, the corporate agreements and business dealings are increasingly complex and nuanced. Without an attorney who understands the legal ramifications of your decisions, you can easily make a mistake that cripples your earnings and growth potential.You need the right counsel in your corner...and who better than someone who has actually had experience in the boxing promotion world?We are joined by Zachary Margules, Partner at <a href="http://www.marguleslawgroup.com" rel="nofollow">The Margules Law Group</a> and Legal Advisor to Warriors Boxing &amp; Promotions LLC.Whether you need support with a legally complex contract dispute, or to elevate your business to the next level, you can depend on Mr. Margules and his team to ensure that your answers are complete, well-developed and future-oriented.As boxer Mike Tyson once said, &#34;Everyone has a plan until they get punched in the mouth.&#34; When you get punched in the mouth, call the Margules Law Group! Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/7mpEbsqAlt/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h3>Show Notes</h3><h4>‍Segment 1</h4>Steven introduces his guest Zachary Margules, Partner at The Margules Law Group. Steven gives Zachary&#39;s work background. He continues to give background to The Margules Law Group letting listeners know their intentions and their achievements in their work. Zachary tells the founding story of how his company was formed and created.<h4>Segment 2</h4>Zachary talks about his responsibilities within the company and all the intricacies he does. He shares how he interacts with the clients and what clients come to him for. Zarchary talks about how his job is not about winning a case but getting them the best option for their situation. Steven further explains how it is not about winning but about losing less. Zachary goes into explaining the legal terms and legal part of the job and how it makes connection to getting to know the clients and their journey.<h4>Segment 3</h4>Steven and Zachary talk about the rules of fight club and apply some aspects to Zachary&#39;s work. Steven talks about how individuals look more at prices than the quality of the work and how that clouds the clients views. Zachary shares some of the madness he is faced with, he shares some cases that he has taken on and how he was able to help the individual to a better legal situation. Zachary goes over how he takes in all aspects of the case and the individual&#39;s life situation to really understand where the client is coming from.<h4>‍Segment 4</h4>Steven and Zachary sum up the show with Stevens favorite questions to let the listeners get to know Zachary a little more. Zachary also gives his insight and advice to the listeners so they know how to have a more productive Monday after this week&#39;s Always FreyDay. Zachary also tells how if they want to contact The Margules Law Group they can reach out to them in multiple ways.

The Litigation Warrior

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/8/6/19/cb5b0392-3a77-4bda-983e-e53ea2a9a805_20210806-af-fair_factual_and_unbiased_news.mp3

Where do you get your news from? CNN? Fox News? Cheddar? Google? Apple?There are many different options these days, especially with Internet and public access channels. Yet, no matter which network or news outlet you subscribe to, there is always a question mark from someone around the content... Is the report a fair or unfair perspective? Is the message being delivered fact or fiction? Is the viewpoint biased or impartial?We are joined by Seth Feldman, Head of Content at <a href="https://straightarrownews.com/" rel="nofollow">Straight Arrow News</a>, a brand new network based in Omaha, Nebraska.Seth and his colleagues go beyond the day’s headlines, and stay committed to covering every side of every story. They offer context and perspective to make the sense of the news, delivering an experience with nuance and empathy. The time has come to respect differences in beliefs and opinion, celebrating the American values that unite the people, instead of dividing them. Seth and his team encourage you to be part of the editorial process, by choosing the stories that matter most to you and your family.In addition, they want you to hold the station accountable as the aim is to be fair, factual and unbiased. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/7dh1AEsI0K/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h4>Show Notes</h4><h4>‍Segment 1</h4>Steven Frey introduces Seth Feldman Head of Content at Straight Arrow News. Straight Arrow News is a brand new network based in Omaha, Nebraska. Seth shares his story, education, and how he got to where he is today. He shares his past experience in news and how he learned from it and wanted to do new the way he thought was fair and unbiased.<h4>Segment 2</h4>Seth explains to him that it is not only AlwayFrey Day but it is also Aloha Friday for him and his crew. Steven talks about unfair news and questions how Straight Arrow News keeps their information unbiased. Steven shares that he sees Seth&#39;s job as difficult because news seems so unfair in a sense because it affects so many individuals. Seth explains that they have to prove that they are unbiased; they cannot just claim that they are. Seth has placed a system on their website to rate each story on if it seems too far to the right or left or is it unbiased.<h4>Segment 3</h4>Seth talks about the news industry and how he was taught to be a journalist. Seth talks about his previous experience and how he has not only learned from it but stayed true to himself. He talks about how he tries to hire next generation journalists and how he has to show them to be true to themselves to bring stories to life and tell them in a way that will stay true to the story but make it interesting to the viewers.<h4>‍Segment 4</h4>Steven asks for Seth to share what he has learned from working in this industry and asks to share his advice with the listeners. Seth gives his insights about what he has seen succeed in this business. Seth says that the weekend is part of the work week, it is up to the individual to step back and take time for themselves. He advises that because this is creative work you have to separate yourself from the work to rest. Seth forms the idea that rest is part of the job, and that when you are in a routine you have to keep some form of the “weekend” with you to rest and refresh.

Fair, Factual, and Unbiased News

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/30/20/0cfdedc0-d8b1-4a74-87c3-4da67e006ac6_0210730-af-the_digital_business_card_godfather.mp3

The Digital Business Card GodfatherDoes it still make sense to carry physical business cards?Living through the pandemic encouraged many SMBs and working professionals to figure out alternative ways to disseminate their contact information.One way that information gets to your target audience and stays accessible continues to be text messaging.  Our special guest is going to show everyone how to do this in a simple, and very effective manner.We are joined by Gabe O&#39;Neill, Owner of Digital Accelerant LLC...know to most as the &#34;Godfather of the Digital Business Card.&#34;Gabe builds high-end, custom digital cards for his clients, that return business back to them due to their unique delivery method.To reach Gabe, and to see the Digital Accelerant experience firsthand, text &#34;GODFATHER&#34; to 21000, and you will receive all of his contact information!Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1 Steven Frey is joined by Gabe O&#39;Neill, owner of Digital Accelerant LLC. Gabe is better known as the Godfather of the digital business card. Steven gives Gabes background on what he does and why he has chosen this profession. Steven explains what exactly a digital business card is for viewers and shares his own business card that came from Gabe. Gabe shares his story of how he got to this endeavor. Segment 2Steven brings up different electronic versions of business cards and the difficulties that come with them, Gabe has figured out a more simplistic way to share the business cards he creates. Steven asks Gabe to dive deeper into the method behind his madness. Gabe tells how his cards are tied to the individuals that send in inquiries and his strategy that keeps the process simple. Segment 3Steven asks about any stories or experience that has been beneficial to Gabes business or a learning experience that other S&amp;MB owners could use as advice to grow from. Gabe tells of clients in different industries and professions and how successful his business cards have been in helping get the individuals exposure and networking opportunities. Gabe also tells how the pandemic has affected him and his business and how he has learned from this hurdle. Segment 4 Steven wraps up the show with Gabe by reminding all of the other S&amp;MB owners that you must differentiate yourself from other businesses to gain attention. Gabe reaffirms that you want people to remember you and to pick something easy to remember so you stick to their minds. Steven talks about how its not about the technology or the devices its about the individuals behind them and Gabes business better helps individuals stay connected.

The Digital Business Card Godfather

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/23/21/9994dcff-47c9-479d-b88c-2ffed3d59b47_20210723-af-powered_by_connection_with_ginger.mp3

What are the right ingredients to make a successful connection?As our special guest has said, while we no longer necessarily directly rely on each other for the basics of food and shelter, human connection is only replaceable with human connection. It’s grand to see the word and all its variations showing up, but it’s also forehead slapping. Life as a human has always been about connection, and always will be.While electronic technology is extremely helpful, it isn’t the same as human connection. One of the very best aspects of connecting is the wonderful return it provides when you invest in the Right People. Your Right People are the ones you very intentionally choose to build purposeful relationships with. It’s an investment because you’re putting in the effort, in order to enjoy the benefits.We are joined by Ginger Johnson,<a href="https://www.gingerjohnson.com/" rel="nofollow"> </a><a href="https://www.gingerjohnson.com/" rel="nofollow">Connecting Expert</a>, Speaker, Trainer, Author, Elaborate Dinner Party Host, and<a href="https://www.womenenjoyingbeer.com/" rel="nofollow"> </a><a href="https://www.womenenjoyingbeer.com/" rel="nofollow">Beer Enthusiast</a>.Ginger urges everyone to make intentional connection this year. Start by examining your relationships, keep and foster those that are healthy, productive, and positive; weed out those that are negative, destructive and unhealthy. Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1Steven Frey introduces Ginger Johnson connecting expert, speaker, trainer, and author. Ginger encourages people to make international connections by examining your relationships. Ginger has created the perfect formula for purposeful relationships and connections. Ginger tells her process for how she believes connections are made and kept. Segment 2Ginger has created Ginger Johnson LLC where she spreads her message to clients that connections are crucial. Steven brings up Gingers&#39; book and asks about the method behind her madness. Ginger tells that it was a change of mindset and choice. She has to choose to be valued instead of like-minded. She focuses on energy and the cultivation of connections. Steven elaborates on response and how important it is when making connections. Segment 3Ginger has started multiple businesses one studying gender equity and the stigmas around women drinking beer. Ginger tells how curiosity has fueled her progress. She encourages people to focus on being clear on who they are instead of pushing products. She tells that you know a person is wrong for you when they do not ask questions. It is no longer a connection but it becomes a lecture. Segment 4Steven and Ginger talk about learning from mistakes and previous experiences. Ginger emphasizes focusing on the future.

Powered by Connection with Ginger

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/16/20/ea798f77-b2bc-484e-a0b5-043c54c1e9b6_20210716-af-60_days_of_service.mp3

Our special guest this week might sound familiar…you know him as #TheNonProfitSectorConnector.In addition to amplifying the messages of Non-Profit organizations, this philanthropist has committed to doing #60DaysofService in the Nonprofit world, before the end of 2021.When not hosting his show, or acting like a pillar of the community, this guest works with SMBs who are looking to be “employers of choice.”  He provides the knowledge and experience business owners and their employees need, to have the most successful employee benefits programs around.We are joined by Tommy DiMisa, Director of Strategic Alliances with Vanguard Insurance Agency and host of the live weekly talk show “Philanthropy in Phocus,” which airs EVERY FRIDAY MORNING, 10:00am EST on TalkRadio.NYC, right before ALWAYS FREYDAY!Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.Segment 1This week on Always FreyDay Steven Frey shares the mic with fellow TalkRadio.nyc host Tommy DiMisa. DiMisa hosts “Philanthropy in Phocus” live at 10am on Fridays. DiMisa is also the Director of Strategic Alliances for Vanguard Insurance Agency. Steven shares Tommy’s achievements and mission through all the jobs he takes on. Tommy tells his story on how he got to where he is today. Tommy shares how he’s been working since he was 12 and both him and his family knew he would succeed in sales. Tommy tells how connection is key in all his work and is a large part of his passion.  Segment 2Both Tommy and Steven prioritize connections in their work. The connections that come from networking and consulting with other nonprofit organizations and S&amp;M businesses are what both individuals look forward to when working with others. Tommy tells his method behind the madness to his work. He tells how philanthropy is more then individuals writing checks, he shares that it is about the action of service. Tommy tells some of the organizations that he has seen blossom through his nonprofit work. He tells how by alignment of his passions with his other work creates an ideal work situation as he can continue to serve those in the nonprofit community. Steven talks about going online and the struggle behind it, the two share the process of Tommy starting his show and sharing his passion through that platform.  Segment 3Tommy shares his #60DaysOfService goal to serve for 60 days before the end of 2021 in the nonprofit community. The two men share their struggle with busy schedules and share how transferring online has changed their way of presenting themselves. Tommy tells how his business has grown even though no in person contact has been made. Tommy shares his story on how his work was moved into the attic and how the joke turned into a productive place of work. Tommy shares that his 60 days of service is to inspire and open people’s eyes to what they&#39;re capable of contributing.  Segment 4Tommy continues to promote taking part in volunteer work and getting uncomfortable as it inspires and the service never goes by unnoticed, there is always an impact. Steven dives into his end of show questions that tells listeners a little more about Tommy. Tommy challenges listeners to get uncomfortable this weekend to make a more impactful Monday.

60 Days of Service

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/14/19/612f9dc4-487a-4abb-9f7d-f36040e66ae0_09-af-innovation-insurance_against_irrelevance.mp3

Since 2001, this special guest&#39;s New York City consulting group has been on the forefront of the contracting advisory business. Their mission is two-fold:Protecting clients from costs and reputational risk, incurred by noncompliance in the contracting industry and; Ensuring qualified disadvantaged / minority and women business enterprises have equal access to compete for Federal, State, and Regional contracts.The deep-rooted experience, strong relationships with government agencies — as well as years of cumulative expertise in real estate, technology, and management — put this gentleman, and his team, in a unique position to fill these needs for Small and Medium-Sized Business, as well as Fortune 1000 organizations.We are joined by Abner Larrieux, President and CEO of A.L. Consulting, Inc., &amp; Alacriti Capacity Analytics.  Abner and his team provide a high quality work product in a timely manner, using a selective portfolio of highly effective tools. Clients consistently benefit from their specialty in this field, allowing them to focus on the essential tasks at hand: building their project on time, on budget, and in full compliance with all applicable regulations.Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>.<h3>Show Notes</h3>Segment 1Steven introduces Abner Larrieux, President of A.L. Consulting, Inc &amp; Alacriti Capacity Analytics. Steven talks about how times are constantly changing and businesses have to adapt to keep afloat and to keep successful. He congratulates his guest and his company for thriving as times are changing and they continue to stay on top. Steven gives Abners scholarly background and how he has achieved all he has through his professional career. Abner tells how after his graduation from university he surrounded himself with government workers and found his passion in consulting.  Segment 2Steven talks about the science behind the power of entrepreneurship. Abner talks about the market and how his company meets and advises clients with a plan. They have come up with a method that works in tandem with each company. Abner talks to the S&amp;M businesses where they can connect and evaluate to help make valuable and important connections. Abner and his company have been able to digitize their works so they can keep updated and continue to expand. The message Abner stresses to corporations is that the individuals that are willing to do the hard work will create more open doors and will obtain jobs by recruiting. Abner explains that they want to change the perspective of recruits from degree bearing to talent and experience bearing when hiring.  Segment 3Abner shares stories he has experienced on the field. He shares struggled with getting a company certified but through preserving they were able to get it done. Through their technology, they were able to score the company a 7 million dollar contract. Abner then elaborated on the confidence gap between women and men entrepreneurs. He tells that with the help from his company they have helped women-run companies grow and gain confidence and earn more in contracts. He says that the execution is more important than the outcome because that is where the hard work is put in.  Segment 4Abner’s take home for the weekend is to not stay complacent and to build a network and community. He encourages entrepreneurs to be persistent and continue to build and find channels for their work because in the long run, it will work in their favor. He tells those small businesses need to gain connections for advice, partners, and aid for the future.

Innovation - Insurance Against Irrelevance

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/2/19/f21a9ad6-4d59-4ff2-b5f5-007674cb1446_20210702-af-commercial_moving_and_shaking.mp3

Most folks don&#39;t like the idea of having to move. Whether your SMB needs to do a complete office relocation from one end of the city to another, or you need to move groups of employees within your current building, you want to have a positive relocation experience.Our special guest and his team understand the importance of developing relationships with clients. Since the company was launched, the owners of this group ensure they personally invest time in every single job, to best handle the needs of each client.We are joined by Michael Cohen, Co-Owner and Principal of <a href="http://www.hudsonrivermoving.com/home.html" rel="nofollow">Hudson River Moving &amp; Storage, LLC</a>. Mike and his team immerse themselves in the company culture, so there is minimal interruption in company productivity. While Hudson River is moving, your SMB can keep on shaking! Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/6v8sau-Kd-/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h3>Show Notes</h3><h4>‍Segment 1</h4>Steven introduces on of his best friends Michael Cohen the Co-Owner and Principal of Hudson River Moving &amp; Storage, LLC. Michael has spent 15 years in this industry and has learned to understand and make long lasting connections with his clients of all forms. Michael tells his journey from college to living with his parents to realizing he needed to live his life more seriously. Michael tells how he was apprehensive about starting a business because he was going from being a salesman to being the owner of a company.<h4>Segment 2</h4>Steven brings up the book Move Your Business Without Becoming a Moving Target, the two talk about the aspects of the book that have applied to Michaels work. Michael tells the details and intricacies that his team goes through to make sure the move is successful and done well. Michael tells how he not only deals with the clients but with building managers and different vendors and how this makes the process harder than most people think.<h4>Segment 3</h4>Michael tells what people are in demand for and what he has faced in his experience in the moving and storage industry. Michael tells about the satisfaction and the detail that goes into storing individuals personal belongings. He tells how there are different ways to store different items, how many items should be stored at certain temperatures in safe dry places.<h4>‍Segment 4</h4>Steven tells how he has taken from Michael that commercial moving should not be done by yourself. Michael tells how commercial moving should be done by professionals because there are so many moving parts and details that go overlooked by those who are not in the business. The many moving parts are hard to manage between timing, reserving elevators, renting trucks, and the organization and detail that goes into moving the professionals are trained to manage, move, and protect the clients belongings.

Commercial Moving & Shaking

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/6/25/21/15abcc26-c4bb-494b-a568-2d6ce4502641_625-af-your_premier_virtual_fitness_experience.mp3

Our busy lifestyles and various improvements in technology have led to many things being accessible virtually, including personal fitness programs...and we are not just talking about the world of Peloton.There is a strong desire to have personal training and corporate fitness programs available via virtual classes. Certified Fitness Professionals can come to YOU, to deliver a Tailored One-on-One Private Approach, where YOU Feel Most Comfortable...and this is the specialty of our guest and his team.We are joined by Joshua Margolis, Owner &amp; Personal Trainer at Mind Over Matter Health &amp; Fitness. Joshua&#39;s fitness philosophy is &#34;your self image and habits go hand in hand; change one and you will automatically change the other.”Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/6m12E3oWVK/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h3>Show Notes</h3><h4>‍Segment 1</h4>Steven Frey introduces Joshua Margolis Owner &amp; Personal Trainer at Mind Over Matter Health &amp; Fitness. Steven introduces the idea of virtual fitness training and how going to the gym is not necessary and working out from home is possible without a peloton thanks to virtual personal trainers like Joshua. Joshua shares that how hard he worked as a kid has stayed with him to his job now.<h4>Segment 2</h4>Joshua explains how the last year and a half has changed many businesses, and he was grateful that his company was headed to a virtual setting then. 85% of Joshua’s clientele are virtual. Joshua found that time and money were the excuses for clients canceling, now going virtual he sees relatively 100% attendance while scheduling thirty minute sessions for half the cost.<h4>Segment 3</h4>Joshua stresses that building up your fitness profile should keep you feeling good and looking good. Joshua shares the worries he had about going virtual, his fear that going virtual would lose the personal aspect of personal training. He tells how he still checks up on his clients while working out and that personal part of the workout helps the trainers alter the exercises to best fit the client&#39;s mood and body.<h4>‍Segment 4</h4>Joshua explains that the term “If its not fun its not done” it is important to him that fitness is fun both for him and for his clients. He shares that he has learned more from failures from successes, from failure you learn what will work. Joshua forms the idea that nothing is accomplished alone in life, including fitness. Steven applies his terms to business life that is still disappointing and defeating when failure comes but it is when the best learning happens.

Your Premier Virtual Fitness Experience

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/6/19/3/780370c0-4e79-4266-9037-66d936dfc5a4_ommunicate_confidently___avoid_commoditization.mp3

Financial Professionals can be some of the most trusted advisors to SMB leaders and their staff, but are they speaking the same language?Our special guest and his team have reviewed thousands of Financial Advisor service models. Unfortunately, they all tend to say the same thing; comprehensive financial planning, wealth management, insurance, and tax optimization.While those terms can be the pillars of a Financial Advisor’s business, they don’t communicate the value an advisor provides. The value is in how those services are cultivated, monitored, communicated, and executed. That’s where our special guest comes in…we are joined by Chris Shuba, CEO &amp; Founder of Helios Quantitative Research. Chris and his team are masters in the world of “It’s not what you say, it’s how you say it.”Helios does a phenomenal job of helping advisors deliver a unique and compelling experience to clients, all while allowing the adviser to drive substantially more revenue.Tune in for this pragmatic conversation at <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/e39b8abf-4cb7-426c-827f-565623b8b2bd/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/f11cbce9-fc3b-4426-81b4-cdefcddbb9df/f25fc686-2a52-46eb-9d50-40591187f976/" rel="nofollow">Facebook Livestream by Clicking Here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Steven Frey is joined this week by Chris Shuba CEO &amp; Founder of Helios Quantitative Research. Steven gives a background to Chris and his company as well as their achievements and awards. Chris tells that his start was with his friends in college learning how to use algorithms to make profit. The two elaborate on how going into financial advising is much different today then it has been in the past. They come to an agreement that change is inevitable and financial advising has become a very competitive industry.<h4>Segment 2</h4>Chris shares his company&#39;s slogan, “Confidence when you need it most” he tells how this gives customers confidence in them and makes them feel most comfortable with their business. Steven tells how taking stock of where you are now and learning how you can grow shows confidence in a group. Tommy solidifies the importance of having connections with clients and advisors. Chris forumlates that it takes trust, faith, and education to have confidence in a company.<h4>Segment 3</h4>Population control was a part of Chris’ plan to keep their business controlled in a way. The two talk about what business want and what they have to do to achieve their goals. Talking about outsourcing and adjusting different aspects of the company the two examine ways to collect more clients. Chris elaborates on the problems he has run into and the success he has seen.<h4>‍Segment 4</h4>Chris says differentiation is key when getting into owning or working for a business. He continues to say that by offering something that others do not it is possible to organically grow. Chris explains that by articulating your differences it will exude the company&#39;s confidence and draw clients in as they will have confidence in who is working for them.

Communicate Confidently & Avoid Commoditization

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/6/15/16/a269547f-ea2b-43a0-a56c-a08ba355156f_20210611-af-the_entrepreneurs_secret_weapon.mp3

SMB owners devote their lives to their business. They take the plunge because they have a particular passion, skill, or curiosity they can&#39;t fight, in an effort to build a life of their choosing. So, why don&#39;t more business leaders attain that desired life? What if it was easier? Less stress? Less hours? and MORE abundant?Our special guest loves to show people how to balance energy, work, love and strategic goal setting, connecting to your source of inspiration and having all the material abundance you could ever want in this life. Small catch, you have to really dive in and do the work, and the deeper you go, the more value there is...We are joined by Suzanne Taylor-King, Owner &amp; CEO of <a href="http://www.thetaylordconsultingagency.com/" rel="nofollow">Taylor&#39;d Coaching &amp; Consulting Agency</a>, a Life &amp; Business Coaching organization. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/63squOfqtD/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h3>Show Notes</h3><h4>‍Segment 1</h4>Steven introduces SMB leader Suzanne Taylor-King, Owner &amp; CEO of <a href="http://www.thetaylordconsultingagency.com/" rel="nofollow">Taylor&#39;d Coaching &amp; Consulting Agency</a>. Suzanne strives to live life to its fullest, she escaped the scheduled routine of her Dental office work and decided to explore what she was good at. Through exploring her own likes and life desires she found her calling to be coaching. She tells how her passions have led her to work in a profession that she feels good about.<h4>Segment 2</h4>Suzanne talks about how being an entrepreneur is a lonely job and it is hard to start. When she takes on clients she focuses on what they are good at and capitalises on that to help them grow. She tells her origin about going into marketing blind and going through business loss and how that helped her learn and become resilient. Steven defines personal growth is the secret weapon to business success.<h4>Segment 3</h4>Suzanne and Steven talk about how communities and networking is important in meeting other SMB owners and administrators that help and support one another. Suzanne dives into the nitty gritty of the work she had to do to get where she is today. She had to learn how to network and present herself to others for her business to thrive, so she turned to coaching. After an off putting experience with coaching she was inspired to become a coach herself. She explains to be a business coach you have to have experience in owning a business which Suzanne has plenty of. <h4>‍Segment 4</h4>Suzanne believes in digital detoxing to cleanse individuals minds. She furthers that putting the phone down will help make individuals more predictive. She suggests the digital sunset, this strategy helps make note of how much you reach for your phone it gives your brain the decision on what you are going to do with your time. Steve and Suzanne talk about scheduling and having a calendar because being a SMB owner is a 24 hour job. To be able to separate work and life is important and putting the phone down can help.

The Entrepreneur's Secret Weapon

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/6/4/17/35acec3b-3b54-4806-9818-5a6147553985_20210604-af-getting_your_smb_on_air.mp3

Every SMB has their story to tell...but have they started doing their own podcast to get their voice out there?According to a blog on MentalHelp.Net (and a memorable Jerry Seinfeld comedy routine), the vast majority of people rank fear of public speaking as number one.  For some people, this means a fear of speaking to large groups. For others, it means speaking to even a single person, especially if that person has the power to evaluate you.Doing a podcast seems to be on many SMBs to do lists, yet many businesses either don&#39;t have the time, or are deathly afraid, to get their voice out there. Who can they speak to if they want to get their SMB &#34;On Air?&#34;Our special guest this week is one of the people your SMB would want to get in touch with ASAP...don&#39;t miss it! Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/5W7OlQ8atW/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>This week on Always FreyDay Steven Frey is joined by fellow TalkRadio.nyc host Sam Liebowitz. Steven introduces the topic of Small and Medium Businesses (SMB) getting on air and getting their voices out. Sam is not only the executive producer of TalkRadio.nyc but also hosts The Conscious Consultant Hour on Thursdays at 12pm. Sam has experience as an entrepreneur and a healer and shares how public speaking has taken on different forms in his life. Steven identifies the terms differentiation and explains how he let the term guide him.<h4>Segment 2</h4>Steven introduces Sam&#39;s book Everyday Awakening and how he wished he would have read it when he began his entrepreneurial journey. Sam goes into the spiritual significance his book holds and how it connects to each of the seven points made in the books. Sam puts emphasis on different chakras that he has connected his book to. He connects esoteric points of the chakras to the reality of life and business. Sam and Steven talk about the community effort and how it is more enjoyable when there is a community to confide in. The two focus on how having an authentic voice will make stronger connections because it reminds people that they are not alone.<h4>Segment 3</h4>The hard part of getting SMB on air is getting started. Sam brings up that by joining a network it relieves a burden so the SMB owners can focus on the important aspects. Steven tells how business owners focus on their passion and that is why having a community to back them is important. Sam emphasizes how although he runs a small business it is the quality of production he focuses on and going virtual made him apprehensive.<h4>‍Segment 4</h4>Steven shares that he learned that you have to strive for progress not success. Sam adds it is authenticity that attracts people, by being your most authentic self it feels more real and is more enjoyable for both the viewer and the broadcaster. The wrap up by discussing learning to not be afraid of taking a different perspective.

Getting Your SMB "On Air"

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/28/19/d83fc205-c376-4d12-bf9d-3927f87a2fe6_10528-af-creating_confidence_for_your_practice.mp3

When SMBs need guidance, especially as it relates to the subject of money, they will often turn to Financial Advisors. Here on Always FreyDay, not only do we like to speak with SMB owners, managers, and employees, but we also like to speak to the Trusted Advisors to these organizations.A question that routinely comes up is who does a Trusted Advisor turn to, when they need help delivering the ideal experience to their SMB clients?Our special guest this week supports forward-thinking Financial Advisors to execute a best-in-class process, increase profitability, and deliver sound advice, while reducing their client’s cost of investing.We are joined by Ray Harrison, Founder, CEO &amp; President of Advisors Solution Inc. Ray is a big believer in the classic Zig Ziglar quote, &#34;You can get everything in life you want, if you help enough other people get what they want.&#34;  Ray, and his colleagues at Advisors Solution, help both advisors and their clients get what they are looking for, especially during these interesting times we have all been living through. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/5M_SpYMUmq/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h3>Show Notes</h3><h4>‍Segment 1</h4>The first segment opens with Steven introducing the show and today&#39;s guest. Ray Harrison, founder and CEO and president of Advisors Solution Inc. Ray and his colleagues at Advisors Solution, help both advisors and their clients get what they are looking for, especially during these interesting times we have all been living through. Ray then shares some detail on his background and career.<h4>Segment 2</h4>The second segment starts with the show coming up from break and Steven continuing the conversation by asking Ray the method behind his madness. Ray says that asking a lot of questions to really understand their clients. This type of analysis allows Ray to get an advisor and bring their analytics with their system.<h4>Segment 3</h4>The third segment starts with Steven asking Ray to share some interesting stories from the field. Ray then gives a story of multiple clients he has worked with throughout his career. Ray then gives the lessons and insight he has learned from these experiences.<h4>‍Segment 4</h4>The final segment starts with Ray giving some insight to take over the weekend to make a Monday impact.

Creating Confidence for Your Practice

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/21/19/cba80b93-a961-47a4-b20d-905747cfdf0d_0521-af-power_plus_profit_equals_peace_of_mind.mp3

Some call them forensic business scientists, others describe the services as plumbers tending to leaky pipes, but no matter how they are described, our special guests are known for determining and providing optimized financial results.By deploying the perfect combination of hindsight, insight, and foresight, Dashboard Enterprises brings its SMB clients the benefit of top-level executive financial and operational expertise.For more than a decade, Dashboard Enterprises has helped SMBs plug profit leaks, create growth strategies, negotiate deals, master the art of cash flow, and MAXIMIZE PROFIT!We are joined by Carol Soman, CEO, and Mathew Heggem, President, at <a href="https://dashboardny.com/" rel="nofollow">Dashboard Enterprises</a>.Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/5DKEST6GDI/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>The first segment starts with Steven Frey introducing the show and guests to the audience. Today&#39;s show welcomes Carol Soman, CEO, and Mathew Heggem, President at Dashboard Enterprises. Carol and Mathew work at Dashboard Enterprise involves developing the perfect combination of hindsight, insight, and foresight, to its clients the benefit of top -level financial and operational expertise. Steven then gives a very detailed description of both the guests&#39; accomplishments in their career. Carol gives Steven an explanation of her career in great detail, then Mathew follows the same format.<h4>Segment 2</h4>The segment starts with the show coming back up from break. Steven kicks off the conversation by discussing with Carol and Mathew the method of how Dashboard Enterprises helps small to medium size businesses. Carol then explains that having the right tools to start with, understanding how and why things happen in your business, and why understanding what&#39;s broken will get you to fixing what&#39;s wrong in your business. Mathew then builds off that and explains that keeping your book keepings up to date has a larger impact on fixing the problem. Mathew says, “staying on top of the data”.<h4>Segment 3</h4>The third segment starts with Steven reintroducing the guests but then moving the conversation to the idea of groundlessness. Carol and Mathew then give insight to the madness in the industry currently. Carol explains that COVID-19 changed everything for their clients and Dashboard Enterprises.<h4>‍Segment 4</h4>The final segment starts with Steven asking Carol and Mathew what the audience can take in today to make a Monday impact. Mathew explains that coming to Monday with an all new set of questions. Think of the questions you are used to asking and let the vision of your company be the driving force for you to ask questions. Carol says that instinct and gut feeling could be a powerful force when driving your business forward.

Power + Profit = Peace of Mind

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/14/18/2c99f6a0-b7e2-46fc-8e78-a0cd9c1567d2_20210514-af-are_you_for_real_estate.mp3

The pandemic has had an interesting effect on many SMBs, and some particular industries as well.One area of business that has been thrown for a loop is the world of Residential &amp; Commercial Real Estate.From businesses cutting their office space, people from urban areas moving to the suburbs in droves, waiving inspections and appraisals, while contracting for purchases prices 10-20% over asking, there is no shortage of craziness surrounding the Real Estate space.We are joined by Matt Ross, Founder &amp; Principal at Ross Advisory &amp; Consultants, LLC; Co-Founder at ValueXpose, Inc. He is an experienced executive with a demonstrated history of working in the Commercial Real Estate world, and excels in Due Diligence, Investments, Financial Analysis, and Litigation.  Matt has consulted on over $10 billion in valuation and CRE related transactions over the past two decades and is actively involved in the PropTech/ValTech and FinTech industries (Enriched Data/ValueXpose, developing state of the art technology and analytical methods relating to the fields of real estate and finance).‍Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/5usRa4-1R3/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>The show starts with an introduction to the show and introduction of the guest. Today&#39;s guest is Matt Ross, Founder and principal at Ross Advisory and Consultants, LLC. Matt Ross is an experienced executive with a demonstrated history of working in the commercial Real Estate world. Steven then tells the audience about some of Matt&#39;s accomplishments and segways into the show. Steven then asks Matt to give a history of his career and how he got started.<h4>Segment 2</h4>The second segment starts with a reference to a book called ‘Getting things done’. Steven then uses this book and a quote from it to segway into the next question for Matt Ross. The next topic for Matt during this segment is to go into his personal process for what he does on a day to day basis. Matt explains that COVID has changed how he does what he does on a day to day basis, but says to keep your mind on the goal in order to sustain yourself through current times. Matt explains pandemic or not, Real estate is one of the most stressful careers one can possibly do. Matt then goes into very specific detail on how exactly the pandemic has impacted the market and his personal business. Matt explains that forward thinking is how we get back to normal or atleast a version of normal. The old way of doing things may be out and Matt explains that&#39;s not necessarily a bad thing.<h4>Segment 3</h4>The third segment starts with Steven asking Matt about what he&#39;s seeing in the industry today. Matt explains that there is a shift to people moving to smaller cities. People are looking to relocate where online business can be done easier and more comfortable. Matt then explains that areas where a lot of activity were rare, are not not so rare anymore. Involved in this is people moving to places like Montana. Matt explains his biggest question right now is how industrial real estate could still be viable. This leads the conversation to telling the audience that this is the time, more than ever, to get into real estate.<h4>‍Segment 4</h4>The final segment starts with Steven greeting the audience back to the show. Steven then asks Matt what the audience can take away to make a Monday impact. Matt Ross explains that teamwork and having a strong foundation takes you anywhere you want to go. To build on that, Matt explains that reading and staying up with current events, especially those regarding the industry is the smartest thing you can do.

Are You For Real Estate?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/7/18/f45a589e-f399-47a1-9a47-dbfa176fe0c3_20210507-af-heart-centered_leadership.mp3

As Mother’s Day is upon us, it seemed fitting us to speak with someone who brings experience, wisdom, and humor to the show, as only someone who has walked the walk can do...Our special guest <a href="https://www.askdrdorothy.com/" rel="nofollow">offers pragmatic tools for change, problem solving, and growth</a>. She is known for leaving her audiences laughing, inspired, and ready to create change within themselves, and their company, as soon as they leave her presence.As it relates to the SMB world, when business leaders are surviving, the company survives; when leaders are thriving, the company thrives. With this very special guest, organizational leaders learn to build a culture so that their teams share their vision, causing them to do more than expected, and everyone thrives with one shared vision and purpose. The result is a culture of creativity, joy, and engagement.We are joined by Dr. Dorothy Martin-Neville, Ph.D, who says, “When we fear not being enough, we have lost sight of being more than was ever imagined.” Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/5ldL90Rade/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>The first segment opens with Steven introducing the show and his guest Dr. Dorothy Martin-Neville to discuss heart centered leadership. Steven gives a detailed testimony of Dr. Dorothy’s accomplishments and qualifications. Steven and Dr. Dorothy shares what leadership means to them and how good leadership can be more effective then good management.<h4>Segment 2</h4>The next segment opens with Steven giving a quote about effective leadership. This opened the conversation up to Dr. Dorothy to talk about her process when approaching leadership. She explains it&#39;s about meeting people where they are and taking them where they want to go in their career. Dr. Dorothy explains management is maintaining when leadership is growing and your company will not grow without true leadership.<h4>Segment 3</h4>The third segment starts with the show coming back up from break and reintroducing Dr. Dorothy. Dr. Dorothy gives industry tips to the audience based on the plenty of lessons she learned in the industry. She gives a story about a company she worked with in new york while they were going through a merger with another company. Dr. Dorothy explains that a bigger vision to where you want to go in your industry will get rid of the imposter syndrome in leadership. Fear creates belief systems that then creates reactions and that leads to the imposter syndrome, thinking you need to be a different person with different strengths. Dr. Dorothy discusses the impact of COVID-19 on being a leader in your company.<h4>‍Segment 4</h4>The final segment opens with picking the conversation back up with Dr. Dorothy gives the final statement the audience can take through the weekend to make a Monday impact. Dr. Dorothy explains to be effective you must be effectively yourself. She explains that with emotional intelligence you are aware of the things that affect you and how instead of reacting you are responding. Responding instead of reacting gives you the opportunity to take your leadership to the next level.

Heart-Centered Leadership

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/30/18/f855ed2f-6f8a-4658-ae32-9c29e2553532_20210430-af-which_franchise_is_for_you.mp3

If you have ever wondered what it is like to start your own SMB through the world of franchising, it can be a big decision regarding which franchise is going to work best for you.When you ask most people what comes to mind when they hear the word &#34;franchise,&#34; you may hear them speak of restaurant, hospitality, and leisure groups. They primarily think of big name, commercialized food establishments, that they see in proximity to every traffic light in town.However, the world of franchising has many options these days, that weren&#39;t around years ago. Many SMBs that have maintained focus on their vision, have gone through the process of becoming a franchise, which leaves you with lots of choices for your new endeavor. Franchise consultants, and trusted advisors on the subject, may often serve as an executive recruiter, as it relates to the franchise world. They will learn as much as they can about their client&#39;s wish list for a new SMB, and look to play match-maker using a specific list of vetted franchises that are not only proven concepts, but ones that they are intimately familiar with.We are joined by Alan Goldberg, Founder at <a href="http://fran-link.com/" rel="nofollow">Fran-Link</a> - Franchise Advisory &amp; Consulting Group. Alan works with executives in transition from the corporate world, entrepreneurs, newly minted MBA’s and career-switchers looking to re-boot and spin their careers in new directions. He is the guide that upcoming SMB owners partner with, to navigate the wilderness of franchising. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/5c30eD8eHy/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>The first segment opens with Steven Frey reintroducing the show and plugging other TalkRadio shows. Steven then discusses an organization called Big Frog and their website. Steven then gives the topic of today&#39;s show, ‘what franchise is for you?’. On today&#39;s episode the guest is Alan Goldberg, founder at Fran-link, franchise advisory and consulting group. Alan Goldberg has worked with small to medium size businesses in almost every aspect for many years. Alan Goldberg then goes into a brief history of his career and how he managed to get into franchising and stay there. Advertising is where Alan Goldberg started his career and it was in advertising where he found his love for the business. A major life event then steered Alan towards ultimately getting out of the corporate world and starting his own business.<h4>Segment 2</h4>The second segment opens with Steven Frey re introducing the guest Alan Goldberg, founder at Fran - Link, and continuing the story of Alan&#39;s beginning in the industry. Steven then relates his experiences to Alans, then asks Alan the method behind his madness. Alan then gives Steven a rundown of his process when dealing with clients. Steven asks Alan what the specific details he looks for when pairing clients with businesses. Alan gives each person a zorical profile and he claims that this has helped him decide what company will be a great fit for the client. This profile gives the exact info Alan needs for accurately deciding where they fit best with a company. Alan claims that a bit of self awareness and knowing what motivates you personally is not only a lesson for everyday life but also in the franchise industry.<h4>Segment 3</h4>The next segment opens with Steven picking up the conversation with a new direction in questions. Steven asks Alan what he sees in the industry on a daily basis. Alan says that the field being interesting is an understatement, he says the past 12 months have forced people to either restart or reboot. This has given people a great opportunity to decide whether a restart or moving on is better for them. Alan says the pandemic made people consider conducting business that they never would have in the past. According to Alan this had a much more positive impact on businesses than a negative one. Alan tells Steven that the pandemic opened up a chance for business owners to re engage with their careers. This has opened more opportunities for people looking to get into the industry. Alan says that the ever changing demographic lends itself to an ever changing market and how business could be conducted.<h4>‍Segment 4</h4>The final segment opens with a return to the conversation from before break. Steven asks Alan what the audience can take away from the show to make immediate improvement. Alan then gives the audience advice to believe in yourself and move yourself to make changes. Alan says these basic things to keep in mind will have a bigger impact on your life or business than you think. Steven then affirms Alan&#39;s advice and congratulates his business model.

Which Franchise is for You?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/24/1/51949843-7c41-4f89-aa68-cd567d78d299_20210423-af-canna_we_talk_about_employment.mp3

When SMBs have employees that they have to recruit, onboard, and manage, it is best practice to have a consistent process and approach to your human capital. If there is inconsistency, SMBs tend to have some employee dysentery. One topic throughout the country that has been very inconsistent, over the last decade is the legalization of medicinal and recreational cannabis, on a state-by-state basis.My home state of New Jersey recently became the 14th state to legalize recreational cannabis…some folks are celebrating a long-fought battle that has been won, some folks are scared to see what comes next. In the world of SMBs and the management of Human Resources, there have been an inordinate amount of questions raised regarding best practices around a subject that has traditionally been taboo, and is now becoming more mainstream. Who can you speak with for guidance on this increasingly complicated subject?We are joined by Stephen Trimboli, Founder of <a href="http://www.trimprulaw.com/" rel="nofollow">TRIMBOLI &amp; PRUSINOWSKI, LLC</a>, a labor and employment law firm which represents businesses, governmental agencies and non-profits regarding their employees. Stephen’s firm has experienced attorneys who support human resources departments and regularly handle day-to-day issues and questions that arise concerning employees...including inquiries around the subject of legal cannabis and the workplace. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/53734Q2yBE/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>The show opens with a recap of Steven’s show and a plug for the other TalkRadio shows. Steven then goes on to introduce the guest Stephen Trimboli, founder of Trimboli and Prusinowski, a labor and employment law firm which represents businesses, government agencies and nonprofit regarding their employees. Steven gives a history on the origin of the 420 holiday to the audience to segway into the subject of how recreational cannabis has been affecting the workplace since more and more states start to legalize cannabis. The host, Stephen gives a brief history of his career and how that has led to his position in the industry today. He goes on to discuss how many obstacles appeared his journey but despite the obstacles he has managed to thrive and survive. Steven Frey discusses how the environment of cannabis and how that applies to human resources and business has changed drastically over the last few years.<h4>Segment 2</h4>The second segment opens with Steven reintroducing the guest, Stephen Trimboli. Stephen Trimboli tells the audience about his main focus in his career. He then goes on to give a history of drug testing in regards to employment across companies since the early 1980’s. This leads into a conversation about how drug testing in regards to legal use of cannabis in the workplace might start to fade out of existence. CDL holders will have to operate under strict laws still, but what does legal cannabis look like for office workers moving forward. Steven Frey discusses the fading taboo nature surrounding cannabis in the workplace and everyday life. He brings up the example of CBD being sold in convenience stores everywhere as a contributing factor of the fading taboo nature.<h4>Segment 3</h4>The next segment opens with a switch of conversation to Stephen Trimboli discussing what he sees in his industry on a day to day basis. Stephen Trimboli brings up the challenges of changing law in regards to legal cannabis and how that affects him on a day to day basis. This might include rewriting of personal policies, law enforcement, federal and state laws, and changing laws on an almost daily basis. Stephen Trimboli discusses the growing need for small to medium size businesses to focus on hiring and appointing people that are qualified to handle policies regarding legal cannabis in the workplace.<h4>‍Segment 4</h4>The final segment opens with Steven Frey opening up the conversation about what businesses can do to start deciding their position on legalizing recreational use of cannabis in the workplace. Stephen Trimboli then gives a very proactive list of things businesses and individuals can do to stay on top of this ever growing topic.

Canna We Talk About Employment?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/17/1/c7caabfe-1271-499b-9ce1-0efb04b8dbe6_20210416-af-special_events_and_smbs_in_2021.mp3

How are the SMBs who work with special events positioned for 2021?My special guest would agree, it’s time to celebrate life’s moments again, without sacrificing safety for style or inclusion for elegance. If that means thinking outside the box, as it relates to the traditional wedding, sweet sixteen, or Bar/Bat Mitzvah reception, so be it...the parties must go on!We are joined by Morgan Reed, Creative Director at Total Entertainment. Morgan and his team know that there is only one chance to get it right, and we are going to talk about he and his colleagues are making that happen in 2021.Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/4VYaF6xAiL/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Today’s guest is Morgan Reed, Total Entertainment’s Creative Director. Morgan got into the entertainment business at fourteen years old as a lighting assistant to a photographer and later became a bar mitzvah dancer. Shortly after 9/11 he decided that life is short and he had to really focus on this career path. Morgan takes great pride in the way that Total Entertainment is able utilize their creativity and tailor their services to the needs of each client. Steven talks about his experience with event planning and becoming ordained to officiate a wedding.<h4>Segment 2</h4>Before the pandemic, Total Entertainment does nearly 2,500 events a year. The process begins with the sales team which is run by the founder of the company, Mark Jason. Morgan believes that what separates them from other companies is that they are always updating their sales tools. Make created Event Chit Chat, an online database that they use to talk with their clients and discuss trends. In order to adjust to the pandemic, they began to host online events like game shows and it eventually evolved into full blown virtual productions like galas.<h4>Segment 3</h4>Steven asks about some of the wild things that happened in his industry due to the pandemic. Morgan Talks about the craziness of what he calls the “goal line stance,” where people were planning parties within ten days of the event date. Normally Total Entertainment will plan events two years in advance so they were scrambling to complete plans. In addition to events, they began hosting on site testing locations. With access to tests they have been able to test staff before events.<h4>‍Segment 4</h4>Morgan shares how he makes each event special for his clients. Most are happy to celebrate life after such a dark year. To Morgan this past year has been both a blessing and a curse. While he gained so much from being home with his family, Morgan is ready to get back to work. Steven reads Morgan&#39;s answers to the big three questions and they share a laugh over their favorite movies and characters. Visit <a href="https://totalentertainment.com/" rel="nofollow">totalentertainment.com</a> or <a href="https://virtualeventprograms.com/" rel="nofollow">/virtualeventprograms.com</a> if you want help with an event.

Special Events and SMBs in 2021

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/9/22/8ebd3adf-9d03-4ad8-acd0-8e8e317dc4b2_20210409-af-who_is_on_your_healthy_list.mp3

It is often good practice to surround yourself with healthy, happy, knowledgeable people, if those are goals you would like to attain for yourself and for your SMB.Our special guest this week has a goal to connect you with the answers and experts you are looking for on your health journey. She is not only an SMB owner herself, but has gathered other SMB owner experts together, to share valuable information in one place, at no cost to viewers and subscribers.We are joined by Denise Stegall, CEO &amp; Curator of <a href="http://livinghealthylist.com/" rel="nofollow">LivingHealthyList.com</a>, a healthy lifestyle magazine, and platform to help you find the healthy lifestyle that works for you, and your business! Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/4MvYCNQl-a/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h3>Show Notes</h3><h4>‍Segment 1</h4>Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven gives a deep definition of a good small and medium-sized business. Steve also talks about how normalcy is slowly getting closer as he went to a baseball game and motivates the audience. He then gives an introduction to today’s topic and gives a broad overview of health and having/sustaining a healthy lifestyle. Steve then introduces today&#39;s guest; Denise Stegall, CEO &amp; Curator of <a href="http://livinghealthylist.com/" rel="nofollow">LivingHealthyList.com</a>, a healthy lifestyle magazine, and platform to help you find the healthy lifestyle that works for you, and your business. Denise brings a different point of view by talking about research-backed topics on health and lifestyles. Denise is driven to provide her readers reliable thoroughly researched information to help her reader in all health and wellness fields, some of which include - Denise has condensed 35 years of research and experience into nutrition, cooking, exercise, and coaching to help women find a happy healthy lifestyle that works for them.<h4>Segment 2</h4>Steven begins by talking about the book ‘The Successful Body,’ a book that Denise authored a chapter, where he reads a quote and inserts some jokes on eating healthy. Denise describes her strategy and it is her platform which is her website - <a href="http://livinghealthylist.com/" rel="nofollow">LivingHealthyList.com</a> - on this website readers can find all sorts of blogs, recipes, and even tips and tricks. Denise explains there is a mass amount of free content that <a href="http://livinghealthylist.com/" rel="nofollow">LivingHealthyList.com</a> offers from blog posts to videos, and they collaborate with all sorts of people to help grow their brand, as she describes this as a method to get information to people as we are all looking for education on topics such as health and wellness. Denise says people usually waste their time by looking at random websites and trying to find ways to get fit, as these processes don&#39;t usually work for their bodies. At <a href="http://livinghealthylist.com/" rel="nofollow">LivingHealthyList.com</a> the reader can talk to the experts and find a way to get to their desired goal the way that suits their bodies, and this is all a journey - she explains that you can’t get to any desired goal overnight it is always a process.<h4>Segment 3</h4>Denise explains that she has seen many stories that are crazy, interesting, and empowering - when it comes to health and wellness, there are so many different components from exercise to allergies. Denise says that there is so much information people can’t make out what&#39;s right and wrong and that drives them crazy. Denise describes several older people who came to <a href="http://livinghealthylist.com/" rel="nofollow">LivingHealthyList.com</a> to ask basic health and wellness questions that are very important - what is interesting about all this is that older people are adapting to new ways to get healthy, as the way it used to be done is either different or does not exist. Denise explains that weight is a huge problem in the United States as obesity is becoming the norm, as being overweight brings on heart disease, diabetes, and so many more health risks. Steven explains that he has always been interested in eating healthy but is also a major fan of eating all sorts of foods from all sorts of cuisines - Denise explains that people don&#39;t have to stop eating food to get healthy, as the experts at <a href="http://livinghealthylist.com/" rel="nofollow">LivingHealthyList.com</a> helps you find that perfect balance where you don&#39;t completely give up the food your body has come to love.<h4>‍Segment 4</h4>When asked about how to make an impact on Monday morning, Denise replies by singing to enjoy the weekend. She explains that on Monday it is very important to get back on track and be motivated to finish that week&#39;s goal. Denise gives several tips on how changing small parts of your life can have a major impact on the overall portion of your life, she explains that packing your own lunch and eating real food is so beneficial to your health and wellness. Denise explains that there are programs that help you make your lunch or prepare your meals, however, bars and shakes are not meals or real food. Organizations that are preparing food that is real like salads and sandwiches are the way to go and you can find all these companies on <a href="http://livinghealthylist.com/" rel="nofollow">LivingHealthyList.com</a>. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks to Jacob for being on the show. Steven introduces next week&#39;s topic and says goodbye.

Who's on Your Healthy List?﻿﻿

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/27/18/a9311481-ccf4-4d9c-8c0b-37d70c15fb28_20210326-af-playbook_for_impact_and_influence.mp3

SMBs need to make technology work for their teams and to accomplish most organizational goals. Too often, I see businesses using the Ready, Fire, Aim, strategy, and it is concerning…It is much better practice to deploy tested systems, strategies and shortcuts to rapidly power-up the customer activity you need, address market demands, and reliably fuel your business. Entrepreneurial businesses are the lifeblood of community and can make significant advancements through online marketing and sales. When SMBs have the right partners here, they can make more money and reduce stress, while increasing their impact and influence. We are joined by Jacob Griscom, Chief Business Development Officer at <a href="http://talkradionyc.msnd26.com/tracking/lc/a8216538-a299-47b2-80ab-760ed8208260/bd4bc49a-82a2-4611-8edd-e635a49004a7/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">R&amp;B Communications</a>. Jacob &amp; team start with an in depth understanding of your business, and then build a free custom Digital Playbook for your business. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/4t-mib9IDr/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven gives a deep definition of a good small and medium sized business. Steven then introduces the daily special guest Jacob Griscom, Chief Business Development Officer at <a href="http://talkradionyc.msnd26.com/tracking/lc/a8216538-a299-47b2-80ab-760ed8208260/bd4bc49a-82a2-4611-8edd-e635a49004a7/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">R&amp;B Communications</a>. Jacob &amp; the team start with an in-depth understanding of your business and then build a free custom Digital Playbook for your business. Jacob and his team contract themselves with small to large businesses for long-term as well as short term support, his company ‘<a href="http://talkradionyc.msnd26.com/tracking/lc/a8216538-a299-47b2-80ab-760ed8208260/bd4bc49a-82a2-4611-8edd-e635a49004a7/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">R&amp;B Communications</a>’ build and optimize the internal structure, secure investors, grow partnerships, get more customers and build customer value. Jacob has worked in and with all fields as well as worked with numerous organizations in various departments. Jacob and his team begin by getting an in-depth understanding of your company, and then they make you an all you need playbook company for your company.<h4>Segment 2</h4>Steven welcomes everyone back and gets everyone hyped to speak to Jacob. Jacob begins by talking about having a framework is like having a map, this ‘map’ technically helps you progress and follow directions to reach your goals. Jacob then begins to break down various levels of ways of getting or attracting customers on the internet, Steven agrees and details his experience and knowledge in the same field. When talking about digital marketing in specific there are people who claim to have knowledge about this profession and can do everything - Steven asks how does <a href="http://talkradionyc.msnd26.com/tracking/lc/a8216538-a299-47b2-80ab-760ed8208260/bd4bc49a-82a2-4611-8edd-e635a49004a7/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">R&amp;B Communications</a> differentiate itself from other firms or people who claim they can do everything Jacob can do? Jacob explains that <a href="http://talkradionyc.msnd26.com/tracking/lc/a8216538-a299-47b2-80ab-760ed8208260/bd4bc49a-82a2-4611-8edd-e635a49004a7/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">R&amp;B Communications</a> is good at paying attention to detail at every single point in the process, however, when coming down to building their virtual foundation <a href="http://talkradionyc.msnd26.com/tracking/lc/a8216538-a299-47b2-80ab-760ed8208260/bd4bc49a-82a2-4611-8edd-e635a49004a7/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">R&amp;B Communications</a> is always on top of it and can build a strong online presence with the right order and clear intact framework.<h4>Segment 3</h4>Jacob is asked about the madness that he has seen in his field along the way; Jacob details a story of someone he was connected within his career and even on the literal dancefloor. He progresses and talks about working in cybersecurity with this person, and he talks about the paranoia of working in cybersecurity. Jacob talks about how within cybersecurity there are people manipulating bots to breach other people’s private information online - and there are approximately around 200,000 attempts of breaching that security weekly and the real vulnerability is if one actually gets through. He talks about how there was a whole attack and the company was sleeping on it and completely ignoring it - this company was involved in marijuana and ironically on April 20th they were breached and had to start their entire structure from the ground up due to sleeping on cybersecurity.<h4>‍Segment 4</h4>According to Jacob people should be always working on their business map and how the map continues, as “action reflects priorities.” Jacob strongly believes after some self-assessment it is important to have big picture thinking about the company every week to make sure the company is always on the right secure track. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks Jacob for being on the show. Steven introduces next week&#39;s topic and says goodbye.

Playbook for Impact & Influence

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/19/22/bf0530cd-598b-4b27-8a90-c0f726cdc8cb_ire_for_progress_over_discipline_of_perfection.mp3

As an entrepreneur, organizational skills come in very handy to manage and grow the SMB. Our special guest embodies the desire to help hectic professionals learn certain “soft skills” to be refreshingly energetic about what’s on their plate, gain some confidence that the actions being taken represent progress, and creating a lifestyle to be present in each and every moment. Being present helps SMBs take thoughtful and effective action. Since there is no such thing as a perfect situation when you own, operate, or work for an SMB, it is helpful to eliminate any self-criticism and overwhelming feelings from your daily life and make the shift to efficiency, follow through and satisfaction. We are joined by Kathleen Day, Founder &amp; Owner of <a href="http://talkradionyc.msnd26.com/tracking/lc/6716f8e7-939b-46f0-abb7-79e631869f6a/a9946cd1-6bff-486f-bc6d-f0c979dd120f/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">5OUTA5</a>. Kathleen says, “You don’t have to be ‘born with it’ – Organization is a skill set that can be learned, and it would be her pleasure to hold the back of the bike while you get the balance you deserve.” Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/4kSVtKFf_z/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven talks about today&#39;s topic and mentions how we should focus on “progress not perfection.” Steven introduces Kathleen Day, Founder &amp; Owner of <a href="http://talkradionyc.msnd26.com/tracking/lc/6716f8e7-939b-46f0-abb7-79e631869f6a/a9946cd1-6bff-486f-bc6d-f0c979dd120f/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">5OUTA5</a> - Kathleen at a young age was organized making schedules and childcare plans for her parent in the first grade to working with some of the largest organizations in the world, according to Steven “Kathleen was born with it.” According to Steven there is always pursuit for perfection and that is progress, and that is what makes progress so great that organizations are always up to date and rapidly changing especially in today&#39;s world. Steven then introduces a book “From Procrastination to Production” he talks about the book as a coach and gives us a few insights out of the book. <h4>Segment 2</h4>Kathleen starts off by talking about how perfection used to be one of the primary goals but now that priority has changed to protecting assets for the most part. Kathleen talks about how <a href="http://talkradionyc.msnd26.com/tracking/lc/6716f8e7-939b-46f0-abb7-79e631869f6a/a9946cd1-6bff-486f-bc6d-f0c979dd120f/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">5OUTA5</a> has been able to help consumers get rid of the chaos and focuses on organizing and creating a structure of visual professionalism. Kathleen and Steven then talk about how 2020 taught many people that you cannot make your life or your organizations life a script, there are many unplanned bumps that come in the road. Kathleen presses that this is not just for making your desk look nice - <a href="http://talkradionyc.msnd26.com/tracking/lc/6716f8e7-939b-46f0-abb7-79e631869f6a/a9946cd1-6bff-486f-bc6d-f0c979dd120f/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">5OUTA5</a> works hard to create departments and a structure in your work environment, that creates more access to find out what there is to do and how to execute those tasks. After her own research study, Kathleen found out the most frustrating thing people find in a professional setting is “the undone, the incomplete, the backlog,” and one wouldve thought it would&#39;ve been the other priorities like making the sale, its procrastination and organization. <h4>Segment 3</h4>Kathleen mentions the first step is to get the word “Later” out of your vocabulary, as later turns into never. Steven mentions the new Covid-19 age of the importance of having a virtual presence and the need for more knowledge on how to be a virtual presenter. Steven mentions one of the workshops that <a href="http://talkradionyc.msnd26.com/tracking/lc/6716f8e7-939b-46f0-abb7-79e631869f6a/a9946cd1-6bff-486f-bc6d-f0c979dd120f/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">5OUTA5</a> has that goes into detail about how to efficiently and effectively present virtually. Kathleen responds about the madness she has seen, but talks about how the digital installation is a new development in <a href="http://talkradionyc.msnd26.com/tracking/lc/6716f8e7-939b-46f0-abb7-79e631869f6a/a9946cd1-6bff-486f-bc6d-f0c979dd120f/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">5OUTA5</a>. Kathleen also breaks down the other workshops from office organization to organizational management and compares those structures to a Russian nesting doll. <h4>‍Segment 4</h4>Steven wraps things up by talking about the message part of the show and tells Kathleen how insightful the show was. According to Kathleen people need to stop thinking about organizing as something to do and start experiencing what your life will be like as a business owner that does not have to deal with the weight of inefficiency. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks Kathleen for being on the show. Steven introduces next week&#39;s topic and says goodbye.

Desire for Progress Over Discipline of Perfection﻿﻿

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/9/22/b44e5e9d-5534-4626-8e62-69c15d7c8973_0312-af-understanding_retirement_plan_rhetoric.mp3

When evaluating a service provider in the retirement plan space, it is important for your SMB to affiliate with one that is TRANSPARENT, CONSISTENT, and most of all HONEST. Unfortunately, not every provider (and their representatives) in the marketplace exhibits these crucial character traits... Most employees out there are familiar with retirement plans, such as the 401(k). That said, as a business Owner, Manager, or Employee, you might not understand exactly how a 401(k) works. Of course, the more you know about 401(k)s, the more you&#39;ll be able to take advantage of those 401(k) benefits. We are joined by Dr. Ronald Stair, Principal at Creative Plan Designs, a Third-Party Administrator, who specializes in translating the complicated world of retirement plans, to the point where the picture can be drawn with a crayon! Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/4bIuvO5PV5/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h4>Show Notes</h4><h4>‍Segment 1</h4>Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven starts by introducing the topic; today’s topic of discussion is truly understanding the ‘Retirement Plan Rhetoric,’ Steven mentions when evaluating a service or a service provider in the retirement field it is really important as a small or medium business. Steven then introduces today&#39;s special guest, Dr. Ronald Stair, founder and CEO, Principal at Creative Plan Designs. Ronald has been a consulting actuary for over 40 years and has been an external source, who specializes in translating the complicated universe of retirement plans. Dr.Ronald has many nicknames in his fields, above all else he is just obsessed with retirement planning and is passionate about people. Dr.Ronald and his team break down the constructs of different retirement plans and reconstruct them in ways that makes it easier to understand, his team specializes in decoding the confusing language and difficult numbers to help people clearly understand what they are signing onto. <h4>Segment 2</h4>This segment begins with Dr. Ron starts by introducing his puppy to the audience, Lola a 2 year old shih tzu. The two begin by talking about how the pandemic has changed the reality of the retirement industry, Dr. Ronald jokes about how the pandemic has actually brought him more clients. Dr. Ronald explains how marketing and attracting consumers during the pandemic actually went easier than he expected. However he gives us insight on what the company had to do a year ago when they started seeing what economic trends were prominent as the Covid-19 increased; Dr.Ronald explains that his team had to get on the phone with all of his clients to explain they should freeze their retirement plans, and they did end up freezing all but four retirement plans. Working with over 280 retirement plans, Dr.Ronalds clients trust his judgement and Steven even mentions that with only four who didn&#39;t, its evident that his clients hold a lot of loyalty. According to Dr.Ronald, there is a social variation behind most economical movements and decisions such as retirement plans and even tax deductions. He also mentions that the government has four agencies that are heavily involved in these decisions and movements. <h4>Segment 3</h4>After four decades of practicing actuarial science Ronald has seen an array of intriguing as well concerning things; as of late Dr.Ronald has been noticing accounts that are post retirement healthcare plans which are attached to a benefit plan, where the regulations were last touched on 57 years ago and this only works for large corporations and cannot work on a smaller scale. After diving deeper Ronald begins to talk about his relationship with various vendors, and how he has different agreements with different vendors - out of which some may have monetary association within the relationship and some don’t. Steven then describes working in financial services as a “Jack of all trades but a Master of none” which is a figure of speech used in reference to a person who has dabbled in many skills, rather than gaining expertise by focusing on one - Steven explains how people in the industry would try very hard in dabbling in all types of field, however the field has developed and change and now it is not a field that one can dabble in anymore. Dr. Ronald agrees with Steven and says that he gets indecisive and unsure clients all the time, and he says to them “tell me what you are trying to do and I will tell you how to get there.”‍<h4>‍Segment 4</h4>Steven and Dr. Ronald get right into talking about the weekly take away of the show, and what is the important message that listeners should take seriously as they progress through their professional careers. Steven says that it is important to partner with some in the retirement industry who can properly decode messages, present truthful information and some who will get to know you as a person and strive to give you the tools to understand the retirement industry better. Dr. Ronald believes that these aspects are crucially important, according to him people don&#39;t know they have choices - they think all they have is a 401K plan. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks Frank for being on the show. Steven introduces next week&#39;s topic and says goodbye.

Understanding Retirement Plan Rhetoric

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/17/1/dd3a54d6-baa1-4089-a61a-c197f73f252b_0305-af-opportunities_with_franchising_in_2021.mp3

There is some historical evidence that shows when we are dealing with a macro event that impacts the workforce in the U.S., the world of franchising gains some momentum. After months of forced closures and record-high unemployment, the U.S. is ready for an economic recovery. Opportunities in franchising might just be part of the solution. There are two ways to do anything in this life: reinvent the wheel and do it your way, or plug into a system that is already working. We are joined by my friend, <a href="http://talkradionyc.msnd26.com/tracking/lc/55a823b6-3838-404f-b133-bd448f75a057/a503045b-d1b4-4589-8c9c-e546960fa698/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">Frank Baeli</a>, who is not only a franchise consultant, he has been a franchisee himself. In addition, he has worked directly for franchisor, giving him great perspective from both sides of the table. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/42pWd2DdJk/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven starts by introducing the topic, he talks about how there are changing opportunities for franchising in the Market specifically in the US, as Covid has changed a lot and redefined priorities. Steven then introduces Frank Baeli; Frank is an independent consultant who specializes in franchising businesses, but he is not limited to working with franchisors or franchises. Frank has a vast history of working in the franchising industry, he has worked with companies of all genres - from brick and mortar stores to media and entertainment, from fitness studio chains to fast food chains. Frank&#39;s unique experience helps new franchise owners navigate through a very structural and heavy journey. Steven continues to talk about his experience about franchising, and how his family owns one in the 90’s. Steven pushes that franchising is extremely popular right now, and that it is very important to get all the information as this industry is about to boom.<h4>Segment 2</h4>Steve kicks things off by introducing the book he spoke about earlier - Grow Smart, Risk Less - and ties it into how it makes sense for someone looking to go into the franchising world. Frank joins in with Steven as the two get into playful banter and talk about Frank’s website. Frank begins by talking about what he does - Frank begins by talking about how works at both ends, with the franchisors who have newly decided that franchising their businesses is a great concept, and the businesses that have already dipped into the franchising pool. He provides tools, concepts and structure to businesses who are looking to franchise or even grow their already franchised businesses. Frank continues on how he has been in this business for some time and he knows all the mistakes that get made - and they&#39;re expensive - this means he knows how to cut costs and franchise flawlessly. Steve talks about how franchising can be intimidating, and it is entrepreneurial to be a franchisor, however it is not the same thing as being an entrepreneur.  <h4>Segment 3</h4>Steven begins by talking about Frank&#39;s experience - Frank talks about a company he engaged with right after they sold their first franchise. The company based in New Jersey known as the Juice House, they did not know what to do after signing the official document and Frank helped get the structure they needed to function and now that new franchise is opening up around May. Frank told another story about a donut store - Donut Envy - that wanted to grow, this couple in Florida was making royalties out working out of a cart at a mall. They already had a few franchise units in different places around the country - after Frank worked with them and now they have opened two franchising units last month in Florida last month. According to Frank there is more access now to capital to open a franchise, covid has opened many doors and franchising is one of them. According to Frank, the time to open a franchise is now because the boom is coming.<h4>‍Segment 4</h4>The two get right into the message of the show, what should listeners try to takeaway? According to Frank, the first is a small business operator who has been able to handle covid with little to no friction should look into franchising and people who have dipped their toes into the franchising pool and aren&#39;t as motivated should not lose steam as this year is big for the industry - Frank describes franchising as a gift as it is starting your own business but with the power of having more opportunities and resources available to make that business successful. Steve diverts the conversation to talk about the weekly favorite movie and

Opportunities with Franchising in 2021

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/24/1/fd90b423-4e2c-4a73-b5cf-7555622c2b96_20210226-af-game_time_for_smb_learning.mp3

&#34;Gamification&#34; has been a fun theme of interest in the SMB community for 2021, and it is exciting in the world of learning management. If employees are having fun, they are generally more engaged and making more money. This is particularly important when a new employee is being &#34;on boarded.&#34; Traditional onboarding, learning, and development for employees is losing its impact, especially as the majority of the workforce shifts to a younger generation. Why? Well, if the employees aren&#39;t engaged and having fun, they aren&#39;t learning anything... Employees tend to forget 70% of what they learn, within just 3 days when using the traditional methods we have become accustomed to...it is not enough, employees and employers both can benefit from an alternative approach. OUR GUESTS THIS WEEK BELIEVE YOU CAN LEARN ANYTHING FROM A GAME! When SMBs make learning a game, they can not only eliminate the struggle of getting employees to complete required tasks, they will see engagement and participation like never before. We are joined by Eddie Jimenez, Manager of Channel Partnerships and Roger Bernardino, Director of Enterprise Sales at <a href="http://talkradionyc.msnd26.com/tracking/lc/cee47a93-3ee9-4d7f-8cbd-10b7efc53581/a07c35d5-7269-4877-8bc8-f88c12be0ad4/0e7563bd-e990-41c8-9e2a-dd276d28e0f2/" rel="nofollow">1huddle</a>, an organization that is disrupting the Learning Management System industry, in the most exciting and engaging way possible! Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/3WDeTnm-s9/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Steven introduces himself and the show, then he explains small and medium businesses. Steven then talks about today&#39;s topics - ‘Gamification’ - it has been a fun theme in the SMB community in 2020 and 2021, especially as the newer workforce replaces the old ones. This is because older, more traditional methods are becoming obsolete as new methods dominate and show success rates. Steven then introduces Eddie Jimenez the Manager of Channel Partnerships - he can speak volumes about training and learning in a professional setting. Steven then goes on to introduce ‘1huddle,’ a platform that not only trains but integrates the aspect of simple and fun competition. According the Steven when you make learning, training and onboarding fun it is way more effective and changes a very boring process.<h4>Segment 2</h4>According to Steven 70 million millennials like games, and if you do integrate games into learning you will have more employees more equipped in the work that is assigned to them. Eddie Jimenez is introduced by Steve and the two talk about 1huddle and the ability to be trained through games, even on phones. According to Eddie times are changing, why be stuck in the stone ages. According to Eddie training should be abatable and anyone who wants to level up should have access to the training they need - that&#39;s the bottom line, you can learn anything via a game. Engaging with gamification there is 97% more participation compared to traditional methods and you can also cut down on onboarding time.<h4>Segment 3</h4>According to Eddie there has been a huge shift, leaders from all industries want something new and exciting - most people already have access to the traditional e learning platforms. Gamification makes training something employees want to do rather than forcing them to go through a long and boring process. Eddie says leaders and employees are both tired of the long drawn traditional processes. Eddie created his platform with the mindset of not having to be in the setting of a classroom, not only should everyone have access but also save time on the long winded presentation that people forget very fast. People are driven to try to achieve on a game platform, they try to get on the leaderboard - there is a very strong want to learn when you gamify the process of learning.<h4>‍Segment 4</h4>The message that people need to take away from gamification is infinite, but the biggest takeaway is that people want to see something different. The average user on 1huddle is between 38 to 45 years old and the best player on the platform is 60 - according to Eddie this proves that age is just a number when it comes to learning through the game platform provided by 1huddle. Steven then mentions Eddie&#39;s favorite movie character, and his favorite TV character. Steven queues ‘The Entrepreneurial Web’ and thanks Eddie for being on the show. Steven introduces next week&#39;s topic and says goodbye.

Game Time for SMB Learning!

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/24/1/262ffe2b-4e20-4ceb-a227-615e29b669a7_20210219-af-its_all_about_the_brand_or_is_it.mp3

Branding isn’t about where you position your product or business in the marketplace. Branding is about where you position your product or business in the customer’s mind. To achieve that share of mind, the intricate tactics that make up a brand (research, strategy, creative, digital and social media, SEO, collateral, point-of-sale, whatever) need to work together. SMBs must assemble these Lego-like pieces into a unified, positive snapshot of the brand in the customer’s mind...and make sure it stands out! We are joined by Ryan Harbinson, Director of Business Development with <a href="http://www.clearbridgebranding.com/" rel="nofollow">Clearbridge Branding Agency</a>. Ryan has built successful personal and regional brands in just about every category. He is on top of the latest trends in the fast-paced digital and branding world. Bottom line: If you want to see your brand take off, connect with Ryan.﻿ Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/3LWrGiXMEY/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Steven introduces his show and talks about small and medium businesses. Steven introduces the idea of brands and branding, and the ideas around it as well as how people may view it. Steven then introduces today’s guest speaker, Ryan Harbinson the Director of Business Development WIth Clearbridge Branding Agency. Ryan has more than 15 years of career experience, he has built successful brands of all sizes. Steven gives an idea of how easy it is to go wrong when helping a company with branding products as well as branding the company itself. Marketing is a process, and it is a journey that meets the requirements of the company as well as the people who provide the demand. Steven further explains marketing and its many branches, by talking about the benefits of the organization as well as the benefits marketing gives to consumers.<h4>Segment 2</h4>Steve introduces Ryan Harbinson, after some playful banter and quick conversation about one of Clearbridge Branding Agencies missions. Ryan takes it away by explaining what Clearbridge Branding Agency does and talks about how they really like to help people and companies at the end of that day. The agency works hard to dive deep into each marketing campaign, for Ryan it is not just about Facebook advertisements. Ryan talks about educating customers on what their company does and differentiates Clearbridge from other companies; they operate from places like Philadelphia, New Jersey and Chicago, they can dominate a lot more by being around the country not in a tiny overpriced Manhattan office.<h4>Segment 3</h4>The two dive right into various social media platforms and how casual people can be on Linkedin. Ryan explains how tight his Linkedin network is as they are all people who can help as well as grow his company. According to Ryan it is important for him to keep linkedin exclusive to his connections as they are key business relationships he has made. Ryan emphasizes that patience is very important in his field as you can’t get much quality by sending mass messages. The two discuss networking as a developed professional - Ryan mentions that he does love to meet new people, but it is not as exciting for him; compared to coming onto shows to promote his cause as he can reach a larger and maybe a more interested audience.<h4>‍Segment 4</h4>Ryan starts this segment off by giving the audience some advice, he says people get consumed by the day to day and they don&#39;t put content out. It is key to post, put out yard signs and promote to the right people - don&#39;t over think content but take inspiration from other posted content as well. Ryan give an insight to the world marketers and brand developers live in, each of them living in the niche life of each one of their products and brands. Steven raps up by talking about favorite movie characters and Television show characters.

It's All About The Brand... Or Is It?﻿

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/30/18/6e75eb90-1277-430f-9ac1-dbdf9e6c63f4_0212-af-talent_is_a_terrible_thing_to_waste_.mp3

Successful onboarding, training, and continued growth of employees requires engagement from both the employee and employer.When SMB experience turnover and potential talent is wasted, it can be heartbreaking for the business and the employee. Capable employees feel unsuccessful and frustrated employers feel like they have wasted time, in addition to money.More often than not, this is because both parties didn&#39;t know how to bring out the best in themselves. So, why not lean on someone whose mission is to bring out the best experience in hands-on learning for all parties involved?We are joined by Susan Fitzell, Certified Virtual Presenter with eSpeakers, Learning and Development Consultant with <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/kBx5bpbQ2t_anqeH/5526aa5f4885dad4eb763e4594494b2e" rel="nofollow">Susan Fitzell &amp; Associates</a>.Susan takes these concepts to a whole different level. She talks from a place of real understanding about learning. Imagine having a corporation where each individual knows exactly how they learn and can learn for themselves. We’d have a self-learning organization.Susan shares her message through stories that will make you laugh, and some that challenge you. She’s very entertaining while you are being blown away by a whole new concept of the learning individual. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/3EoxEKMPKI/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h4>Show Notes</h4><h4>‍Segment 1</h4>Steven introduces the show and talks about small and medium businesses as well as talks about the show. Steven introduces today&#39;s topic of discussion “Talent is a Terrible Thing to Waste,” in relations to the employee and the employer. Steven introduces his special guest - Susan Fitzell - and then gives the listeners background on her success; she is a certified virtual presenter and a learning and development consultant running her own business as well. Steven gives some fun insights about Susan, from kickboxing to her beliefs on learning.<h4>Segment 2</h4>Susan Dives right in by telling the audience about what she does; Susan helps companies retain top performers, she says that 60% of employees leave companies that are not paying attention to onboarding. Susan talks about how she goes to companies and bridges learning gaps between employees and the employer. Susan gives a few scenarios where her job is important, and talks about going back to school to learn is not the best option because there can be trauma involved. Susan tells us that as humans we have different ways of learning and have specific preferred ways of learning, she believes that it is important for her to teach managers the tools they need to help their employees to learn in different ways. Susan ends the segment by mentioning that since work is at home it is harder to teach and that&#39;s where she comes in to insert innovatives ways to make sure companies stay connected when it comes to learning.<h4>Segment 3</h4>The two dive into the various ways companies try to make sure participation is still a priority for employees when they are working from home - such as Zoom polls. According to Susan, they utilize breakout rooms and they should find ways to get employees involved, like friendly competition - or even have the employees freedom to talk to people in a smaller room, which is much more comfortable for the participants. Susan emphasizes that it should be taught in small chunks as it is normally hard to absorb information especially on a virtual platform. At the end of the day employees have to learn even if they struggle, it is Susan&#39;s job to help them find different opportunities to complete that learning objective - such as, pairing them with a study group or even have him shadow an employee.<h4>‍Segment 4</h4>In the final segment the two dive into together by discussing concepts of learning agility; they talk about how there is more than one way to learn, traditional learning routes are not the only way. Susan emphasizes that you believe in yourself and believe that you can learn as everyone is born to learn. Steve mentions that from his experience education to execute is a successful way to growth. Susan also gave an insight into her childhood and her father who loved learning - while he was self educated and he loved astronomy and its aspects. Steve then went on to discuss the favorite films and television shows. He then does his outro, and gives reference to the Entrepreneurial Web.

Talent is a Terrible Thing to Waste

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/30/18/97be9cd9-12ba-404d-a891-2d4c7bbd08d5_210205-af-how_to_uplevel_your_linkedin_game_.mp3

What is your word for 2021? I happen to really like this question, especially in the setting of networking. I have two for 2021: &#34;Differentiation&#34; and &#34;Gamification.&#34;My special guest has a word for 2021 as well...his is &#34;Uplevel.&#34; What does Uplevel mean? Very simply, it is an adjective to describe having greater capabilities.In 2021, having the best possible virtual representation of yourself, your brand, and your organization, has never been more important. Many SMB owners find themselves turning to brand strategists, thought leaders and trusted advisors in the world of LinkedIn.We are joined by <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/kq1Xx9qV9e_anoWD/c280ee3ea78dacde8b1e9600e52f235f" rel="nofollow">JD Gershbein</a>, Founder of <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/kq1Xx9qV9e_anoWD/85c499f8d0dd584401195039f5a872b4" rel="nofollow">Owlish Communications</a>. JD is a pioneer LinkedIn strategist, a distinguished social psychologist, and a true educator who acts as a facilitator of learning and brings the importance of personal branding to bear, especially in COVID-19 times. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/3tEm9zmL8F/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>After a few technical difficulties, Steve introduces himself and talks about Small/Medium Businesses. Steve introduces the topic of the show of discussion which was ‘Up level your virtual presence.’ Steve then talks about his special guest – JD Gershbein – and his word for 2021 which is “UPLEVEL”. Steve introduces JD Gershbein the founder of Owlish Communications, by talking about his successful professional life. Steve also goes into great detail about JD and his presence in the online world. Steve then talks about how important professional interaction is and how networking is very closely linked to success and “making money,” he also adds there is now a need for a virtual presence – especially in the time of the pandemic.<h4>Segment 2</h4>Steve begins by talking to JD about his location and where he is sitting in Chicago. After some playful banter, the two get right into the world of having a virtual presence. JD talks about personal as well as professional branding, and relationship development – JD also talks about the sad reality of predatory and sad business tactics. JD emphasizes that these predatory sales tactics are not the best qualities, and people have more empathy and feelings towards them and that’s how you must approach them. Steve mentions how people are using automation as a shortcut rather than a way to get to know people better, and JD replied by talking about how these tools are there to learn more about those individuals on platforms such as LinkedIn.<h4>Segment 3</h4>JD and Steve talk about how having a virtual presence as an organization is a necessity, especially in the time of Corona. JD begins by talking about how he has never been a stranger to the virtual platform, as he has spent a lot of time working online throughout his life. JD emphasizes that “Networking is the new Prospecting” – this means there is more pressure on bringing everything on platforms from zoom to LinkedIn. JD and Steve also talk about how to present yourself on virtual platforms such as zoom (from zoom fatigue to how you appear or even the awkward break out room). Even on zoom appearance is everything, you have to look the part as well as keep your mannerisms professional, and you must go outside your comfort zone, according to JD. Both JD and Steve also go into how improv, comedy, and laughter also integrate with the themes of the show as well.<h4>‍Segment 4</h4>JD talks about the pandemic and how that has changed how important having an online presence. Steve mentions how he would not have met JD if he had not networked during the pandemic, and how the power of social networking on virtual platforms is actually very credible. Both JD and Steve explore why use or choose the word “UPLEVEL.” They continue by talking about how virtual workers have now normalized themselves and are adapting. Steve wraps up by going over JD’s favorite movie and television character and gives a shout out to the entrepreneurial web.

How to Uplevel Your LinkedIn Game

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/11/16/237a3ca1-e745-4330-89e2-0a82d8872187_20210129-af-are_you_good_2_go.mp3

SMBs working in the freight logistics industry during the pandemic have seen exponential increases in demand and sales. This is not limited to trucking, warehousing, and cold storage for vaccines. There has been a significant increase in the interest around Recreational Vehicles as well. RVs, Campers, and Custom Trailers have moved from the wish list to reality, for many Americans who hit the road for their vacations this past summer. It would appear that trend is likely to continue in 2021...so why not be prepared for it? We are joined by Chuck Winslow, CEO and Founder of Good 2 Go Trailers. A veteran owned, family operated trailer dealer you can trust. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/3ki_56baT_/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Steve reads Chuck Winslow’s bio. Chuck Winslow is the founder and CEO of Good 2 Go Trailers. Steve then gives his “Take of the Day”. He talks about how transportation has changed due to the pandemic. Steve introduces the book“The Education of the Accidental CEO”and reads excerpts from it. “If people are not listening to what you are trying to teach them, it’s not teaching. It’s babbling.”<h4>Segment 2</h4>Chuck talks about the “method” of his business. He conducts all of his business online or over the phone. He says it&#39;s very important to focus on one client at a time to ensure their custom trailer captures their vision.Steve uses the comparison, Custom tailored suit vs discount rack suit to describe Chuck’s custom trailer business and dealerships. Chuck says, “It’s about building relationships”. Steve asks Chuck to talk about how he built his following up on social media.<h4>Segment 3</h4>Chuck now dives into the “madness” of being a business owner. Chuck talks about how he operated his business through the pandemic. He talks about the variety of requests he has gotten from stripper trailers to medical trailers. Chuck also talks about some of the most fun custom trailer orders for cars. He says he has learned a lot about cars from his clients to make their order “perfect”. He appreciates the passion his clients express. Chuck says he’s always wanted to build a mobile gym.<h4>‍Segment 4</h4>Steve asks Chuck what “message” he wants viewers to take away from today’s show. Chuck says, “No matter what business you’re doing, you need to find someone you can trust.” Steve asks Chuck the final three questions. What is his favorite movie/tv character? What is his favorite TV show? What is his favorite musical instrument and who plays it? Steve thanks Chuck for being on the show and closes the show.

Are You Good 2 Go?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/11/16/c849a762-0d50-4850-adf6-eb676cc8beec_2-af-confidently_navigate_the_sale_of_your_smb.mp3

Too many entrepreneurs push off planning for the sale of their business until the last moment. The main prerequisite a business needs to sell for what it’s really worth: owners who being with the end in mind, and prepare for the sale from the very start. We are joined by author, and mergers and acquisitions authority, <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/k2DXI0xdJM_anmqQ/dba3e0c4104f3f3554b93df74ea8254c" rel="nofollow">Michelle Seiler Tucker</a>. Michelle is the author of the new book <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/k2DXI0xdJM_anmqQ/3b2c6f5fd409fc0563ec40c85ada6343" rel="nofollow">Exit Rich: The 6 P Method to Sell Your Business for Huge Profit</a> (in partnership with Sharon Lechter, finance expert and author of Rich Dad Poor Dad). Exit Rich seeks to create a must-have guide for all business owners—whether they’re gearing up to sell a business now or just getting started building out their company into something to sell for a profit in the future.﻿ Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/3a-Z-V9R-P/" rel="nofollow">﻿Facebook Livestream by clicking here</a>.<h3>Show Notes</h3><h4>‍Segment 1</h4>Steve greets his audience and introduces his topic, nativating the sale of your SMB. He then gives a bio on his guest, Michelle Seiler Tucker. Michelle is the CEO of Seiler Tucker INC and a best-selling author. Her new book is Exit Rich: The 6 Point Method to Sell Your Business for Huge Profit. Here is her website, <a href="https://seilertucker.com/" rel="nofollow">https://seilertucker.com/</a>. Steve talks about his personal connection and experience with selling an SMB by talking about his first job in college. He then talks about the book “Retire Young, Retire Rich” written by Robert T Kiyosaki and co written by Sharon Lechter. This book talks about how you can “rich quickly and stay rich forever”. Steve quotes the book, “The problem with getting a job is it gets in the way of getting rich”. Steve then introduces Michelle’s 6 P’s discussed in “Exit Rich”.<h4>Segment 2</h4>Steve greets Michelle then asks her to describe her “method”. Michelle has been in business for 20 years. She noticed a large increase in the closure of small and medium businesses. Exit Rich focuses on teaching entrepreneurs how to maintain a sustainable business and how to effectively sell their business. She says it is important to have a plan and to consider every possibility while operating your own business. She uses her business GPS model to demonstrate this and encourages business owners to have their businesses evaluated every year. Michelle then goes into depth about her 6 Ps for selling your business.<h4>Segment 3</h4>Steve and Michelle get into the “madness” portion of the show. Michelle recalls a story about a $30,000,000 business she had to sell. The business owner left his wife for his school sweetheart. He also did not have any worker’s compensation insurance and ended up filing for bankruptcy. She ended up selling the $30,000,000 business for $1.2 million in bankruptcy court. Michelle then continues to discuss the rest of the 6P’s for selling your business. She talks about how start-ups are lasting longer due to solving problems and adapting. She explains the acronym, AIAM, Always Innovate and Market!. She says, “If you’re not innovating, you’re dying.”<h4>‍Segment 4</h4>Steve plugs the next shows that will air on the network. Steve asks Michelle what message people should take away from this show. She says to read “Exit Rich”, and treat your business as “your real business, not your baby”. She then plugs her book. Steve asks Michelle his favorite three questions, her favorite movie or tv character, her favorite movie or tv show, and her favorite instrument and musician who plays it.

Confidently Navigate the Sale of Your SMB﻿

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/11/16/45fc0dfa-1c7c-4042-b24a-829b882f08ff_uable_insights_from_your_organizations_data_.mp3

Some folks out there (myself included) are information junkies. In 2021, everyone is deeply immersed in the &#34;Information Age&#34; to the point where we are producing, and digesting, so much data/content on a daily basis that it can be overwhelming. Many SMBs are looking for ways to use the data they work with on a daily basis to make more informed decisions, that lead to more revenue and success. The questions become: Are the looking at the right data? In the right place? For the right reasons? In the right context? At the right time? And so on, and so forth... We are joined by Jonathan Colavita, Head of U.S. Sales for <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/jRcxtkWIOA_anlkX/6437030c83aaedc75a7be7302fa6b27f" rel="nofollow">Parlametric</a>. Parlametric is a Sweden-based, natural data partner for companies that want to deeply understand how their brand, products, campaigns, competitors, employees or general trends are perceived and discussed. Jon discusses the value of Narrative Analytics (more People &amp; Story-Based Data interpretation) over Metrics-Driven Analytics (more Product &amp; Structure-Based Data interpretation), to help SMBs work smarter in the pursuit of their goals. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/31JPNsvvX-/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Today’s topic is valuable insights from your data. Steve will talk about: if SMBs are looking at the right data, how to interpattre their data, and how to organize your data.Steve says, “There is no sub for surrounding yourself with the right people.” Steve pays respects to a friend of his who passed away last Monday. He also talks about a bone marrow disorder that one of his friend’s sons has. He asks his audience to check out the cause #JackStrong on Instagram. Steve then introduces his guest Johnathan Colavita. Steve introduces the show by talking about his fascination with data. He then retells a story about Merle Haggard and the song “Mama Tried”. He recites a quote from Haggard, “They were singing the words. I was telling a story”. Steve reads an excerpt from the book “The End of Business as Usual” by Brian Solis.<h4>Segment 2</h4>Steve reintroduces his guest, Jonathan Colavita. John is the Head of U.S. Sales for <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/jRcxtkWIOA_anlkX/6437030c83aaedc75a7be7302fa6b27f" rel="nofollow">Parlametric</a>. John talks about the history of Parlametric. He emphasizes, “We are a data partner, not a data company”. Parlametric helps businesses truly understand their data and helps them tell a story about how their business is doing. John says, “We want to do 90% of the work”. John is very happy and proud of the work he has done with Parlametric. Steve adds to the significance of John’s quote, “Creative people by nature are not analytical”. John then emphasizes the teamwork utilized at his company. He talks about “live integration”.<h4>Segment 3</h4>John talks about how his company became more inclusive by partnering with more SMBs. Steve and John about the technological advancement of AI and how John uses it in his company. John adds that his company also works with businesses who use stock predictors. He connects emotions and finance.John talks about how his company helps you “understand” your data rather than just spewing numbers at you. He says his company is more than just “being a tool”. Steve emphasizes, “It’s about the story. It’s about the people”.<h4>‍Segment 4</h4>Steve plugs The Entrepreneurial Web, which comes on next. Steve asks John what people can take away today’s show and how they can apply it on Monday. John says that artificial labour is the new tool. If you do not utilize these technological advances, your company will not succeed. John says all companies can benefit from using AI. Steve asks John the “three magic questions”, his favorite tv actors, his favorites tv show/movies, and his favorite musical instrument.

Valuable Insights From Your Organization's Data

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/11/16/18d3b480-8a26-4a7f-8fb0-0d7ed0f529e5_20210108-producing_your_smb_video_story_.mp3

It is no surprise that most people out there are visual learners these days, especially with the amount of time we spent in front of screens in 2020. If you are an SMB, and you want to explore video production to get your message out there, where should you be concentrating your efforts to make the most impact? Social Media? General Advertising? Sales Presentations? Internal Communications? Product Pages? Industry Conferences? The answer could be all of the above, but make sure you have a partner that eats, sleeps, lives, and breathes video production. We are joined by Jon Seiler, Founder, Producer, and Editor at Jonathan Seiler Productions. Tune in for this pragmatic conversation at <a href="https://d38rqs2egh08o4.cloudfront.net/link_click/gRxEdnTCwg_bkNhi/741a6957c20a8472fcd38f28ef1245ed" rel="nofollow">TalkRadio.nyc</a> or watch the <a href="https://fb.watch/2UKwXgbs7Q/" rel="nofollow">﻿Facebook Livestream by clicking here</a>. <h3>Show Notes</h3><h4>‍Segment 1</h4>Steve welcomes his audience and promotes Tommy D’s new show Philanthropy in Phocus. He then gives a quick summary on the concept of the show. He talks about the struggles businesses face due to the pandemic. His focus is promoting SMBs or small or medium businesses. Steve gives a bio on his guest Jon Seiler. Jon is the founder of Jon Seiler Productions, a production company that does video production and design., He is a music and film lover with a bachelor’s degree in Fine Arts. Steve then switches gears by talking about story based selling as a strategy SMBs can use to expand their businesses. He quotes a book written by Jeff Bloomfield on how to effectively sell using imagination rather than logic. Steve introduces another book “Friends, Followers, and Customer Evangelists: The 2010 Business Owner’s Guide to Social Media”.<h4>Segment 2</h4>Steve welcomes Jon to the show. Jon talks about what his company does, which is video production. He says everything is customized, therefore, there is no template. His priority with every client is using visual stimuli to tell a business owner’s story. Steve and Jon talk about the editing process and the importance of multiple takes to “have the best representation of the story”. Jon’s saying when it comes to editing is “less is more”. Steve talks about the uptake of virtual learning and training due to the pandemic. Video content is the best way to retain information, according to Jon. Jon talks about the versatility of video content. He tells a story of a friend who uses video content in an afterschool program.<h4>Segment 3</h4>Steve asks Jon to talk about the “madness” behind the video production profession. He talks about one of his first jobs where he worked with a landscaper. He also talks about an experience he had with a criminal defense attorney. Jon expands on his problem solver skills and the curveballs he’s been thrown as a video editor and producer. Jon says “video is not a cheap medium”. He talks about the advantages of badering. Steve and Jon talk about how SMBs often get caught up in their idea without taking into account the process and costs of making that idea become reality. Jon talks about the changes that arose due to the pandemic such as Zoom-mitzvah.<h4>‍Segment 4</h4>Steve asks Jon what people should take away from this show. Jon says write down your elevator pitch and share it. He pushes SMBs to make a video to promote their businesses. Steve believes people need to get out of their comfort zones, especially now during the pandemic. Steve then plugs Jon’s website, <a href="http://www.jonathanseiler.com/Jonathan_Seiler_Prod.html" rel="nofollow">http://www.jonathanseiler.com/Jonathan_Seiler_Prod.html</a>.Steve and Jon talk about the struggle of getting started. Steve asks Jon his favorite TV/Movie character. He says Willy Wonka. Steve asks Jon his favorite TV show. He says Seinfield. He then asks his favorite musical instrument. It’s the bass guitar. Steve thanks Jon and closes the show.

Producing Your SMB Video Story

Always FreyDay is a weekly reflection on Small & Medium-Sized Business (SMB) in the USA, through the eyes of organizational leaders and their trusted advisors. Each week, we focus on a particular idea, problem, or popular topic of discussion, on the minds of organizational leaders in 2020 and beyond. We explore the people, processes, and products that give the appropriate context (and geek translation) to the theme of the day.

Our impactful conversations will be facilitated by Steven Frey, who will be joined by business owners, management staff, trusted advisors, industry subject matter experts, and other special guests.

It is important to note that while financial, tax, and insurance related topics may be discussed on the show, the content should not be taken as direct financial, tax, or insurance advice. Any direct advice and action taken on the part of listeners should be done in partnership with their respective, licensed, professional trusted advisors.

Come spend some time with us right before lunch, at 11:00am each FreyDay, for an insightful ending to the business work week, in preparation for a more impactful Monday.

Always FreyDay

Episodes