AI marketing automation is changing the game for real estate agents—and if you’re not using it yet, you’re already behind.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and Jason Pantana to break down the latest trends, tools, and tactics in AI marketing automation for real estate.    You’ll learn the latest tools and strategies for putting your marketing efforts on autopilot and maximizing results, including:

• How to integrate AI with your current tech stack
• Autonomous AI agents that act without prompting
• Proven listing attraction strategies that convert
• Fundamental tools for saving hours on content creation

  If you want to put your marketing on autopilot and scale faster, this is the episode for you.   Watch now and future-proof your business with AI marketing automation.

If you’re feeling beaten down, exhausted, and like you want to give up, massive action is the answer. Yeah, it can be hard to get yourself into gear, but I’ve seen it work time and time again. So what does it take to get into massive action? That’s what I’m talking about in this Mindset Monday! 

Every real estate agent wants closer composure – that presence of calm and authority that gets people in a state of total trust and excitement. So why is it so easy to become overly salesy or passive? For that, we turn to sales expert, Eli Wilde, who has personally done over $100,000,000 in sales. Eli got his start as the all-time best salesperson for Tony Robbins. Through Tony, he learned neurolinguistic programming, identity shifting, and what it takes to achieve instinctual closer composure. In this episode of the podcast, Tom Ferry talks with Eli about: What’s taking place beneath the surface of a script How to put someone in the state of mind to buy Steps for shifting your beliefs and identity Unshakable confidence through becoming responsive instead of reactive This conversation is essential viewing for anyone who works in sales. Watch or listen to it now, follow the steps, and master the art of closer composure!

Managing seller expectations is always a top priority, especially in today’s exceptionally tough and unpredictable luxury market.    That’s exactly how Meital Taub is dominating her market right now. She’s a top-producing agent, brokerage owner with a team of 13 agents, a mother of three, and she’s already closed over $100M this year—with $170M more in active listings.    Her secret? Repeatable systems for managing her team, her clients, and herself.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Meital to talk about her step-by-step approach to systems, self-care, and the daily practices that allow her to control and exceed seller expectations at scale.   If you’re ready to level up your listings, your leadership, and your longevity in this business, this one’s for you.   Watch now and start mastering seller expectations like a pro.  

You can intentionally cultivate happiness when you’re feeling low. That’s what people tend to forget. When I’m feeling down, I remember two things that Shawn Achor taught me at last year’s Success Summit about cultivating the advantage of happiness. Both take a few minutes to do every day, and they’re monumental in forming your happiness advantage. Watch or listen now!   And if you’re not already signed up for this year’s Success Summit, what are you waiting for?! Get your ticket here: TomFerry.com/Summit   

What are the best social media tactics for young agents (or any agents) looking to break into luxury real estate?    For that, we need to turn to one of the best examples working today.    At just 26, Selene Hanna has carved out a thriving business in the high-end Newport Beach market. She’s not just a sharp agent—she’s a licensed mortgage pro with a deep grasp of finance and a gift for content creation that’s turning heads across the industry.   In this episode of the Tom Ferry Podcast Experience, Tom, Courtney, Founder of La Fossé Media and Selene dive into Selene's journey, the most effective Instagram tactics for young agents, and what it really takes to stand out in today’s competitive luxury market.   No matter how old you are or how long you’ve been in the business, this is not an episode to miss. Watch or listen now!   P.S. Looking for more of the best plays that agents are running today? The Success Summit happens August 26-28 in Dallas, TX. These are real estate’s three biggest days for agents at any level. You’ll get dozens of the best social media tactics for young agents, systems that 10X your productivity, and so much more. Get your ticket at TomFerry.com/Summit    In this episode, they discuss… 0:00 – About Selene  3:30 – Understanding the finances  6:10 – Instagram for business  9:00 – The ultimate hook 11:55 – Hiring a videographer  15:00 – Getting Insta inspiration  17:30 – Breaking into luxury real estate 22:18 – Incredibly effective social videos  26:00 – Plan for getting started  31:00 – Selene’s next moves   

What happens when you enter a new period of intensity in your business? When you became an entrepreneur, you probably discovered that there are times that push you harder, that demand more than you’ve given before.    In this Mindset Monday, I’m talking about what to do when these periods of intensity arise.   

"Don't Fire Me" — those three dreaded words no agent ever wants to say to a seller. Especially when it’s time to talk price adjustments. But what if you never had to say them again?   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Ft. Lauderdale luxury powerhouse Lourdes Maestres, who created a smart, proactive tool to keep clients informed, aligned, and loyal: the “Don’t Fire Me” Report.   This simple email strategy gives sellers exactly what they need—updates, data, and trust—so that when tough conversations come up, you’re never on defense.   Lourdes breaks down exactly how to create your own, how to deliver it, and why it’s a non-negotiable in today’s market.   📧 More confidence. 💬 Better conversations. 🧠 Stronger client relationships. 🏠 No lost listings!   Watch the episode now and start using your own “Don’t Fire Me” Report today.

This is my 300th episode of Mindset Monday! It’s been a journey that would not have been possible without all of your watching or listening. It also wouldn’t have been possible without dedication, consistency, and commitment. I’m committed to helping you get your mindset right, and that’s why 300 episodes is just the start of a much longer journey. So for this milestone, let’s talk about consistency and commitment, and what it takes to keep your head in the game. 

What if you were to shoot a piece of real estate content every day for the next 100 days? What do you think would happen? For starters, you’d grow your audience, build an unstoppable brand, and start taking more transactions. And there are a few other incredible, less expected benefits that would follow.    On this episode of the Tom Ferry Podcast Experience, Tom talks with Tim Scheib, a powerhouse team leader out of central Iowa, about how shooting a piece of real estate content every day has made his business indestructible.    They discuss: -How to get started -The most important types that are working right now -What to do if you’re afraid of the camera -The future (and present) state of AI -The best real estate video strategies    You’ll get a comprehensive view of what it takes to create better real estate content on a daily basis. Watch or listen now! 

Real estate opportunity is everywhere—but only if you know where to look. Starting and growing a business is hard, especially right now.    In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin, co-founder of Listing Leads, to break down exactly how to spot hidden opportunities and dominate underserved markets.   This is a call to stop chasing what’s obvious.  Smart agents uncover what others miss—and that’s where real estate opportunity lives.   You’ll learn: ✅ How to identify markets no one else is serving ✅ Why chasing "easy money" is holding you back ✅ What top producers do differently to scale fast   Real estate opportunity doesn’t just show up… You have to know how to find it, and this episode shows you how. Watch or listen now and start unlocking yours.   P.S. Want to know where to discover the greatest source of opportunities anywhere in this industry? tomferry.com/summit   

So many agents state time management as their biggest problem. But if you’re not hitting your goals and time seems to always slip away, time management isn’t the issue. The issue is at the heart of what you’re so desperately trying to keep up with. In this Mindset Monday, I’ll unmask the real culprit behind the problem that will reframe how you look at scheduling your time. 

What does it take to sell listings faster in this market? Listings are sitting. Prices are unstable. Sellers are stressed.   And you’re walking a tightrope between telling the truth and keeping the listing…   In this episode of the Tom Ferry Podcast Experience, Tom breaks down how to sell listings faster—without sacrificing trust or the client experience.    You’ll learn:

• The 3 best ways to price a home
• How to discuss price adjustments without losing credibility 
• The “Don’t Fire Me” Report that keeps sellers informed and on your side
• How to respond to “This other agent says they can sell my home for more”

  The last thing in the world you want is for your listing to expire right now. Watch this episode, take notes, and use the slides to sell listings faster!  

What’s the most important day of the week for real estate agents? Recognizing the answer to this question is what sets you off on the track and keeps your momentum going. On this Mindset Monday, we’re going to look back at the last few weeks to see what we can change going forward.   

Want to know why most agents fail while others make achieving massive success look easy? Take two agents who are doing all the same things. One of them is grinding nonstop and can’t seem to catch a break. The other doesn’t work weekends and always has a packed lead pipeline.    It’s not luck. Systems are the reason why most agents fail and others succeed. Bad systems produce bad results. Great systems make success inevitable.    In this episode of the Tom Ferry Podcast Experience, Tom breaks down the 14 systems that every real estate agent has in their business, whether they realize it or not. He’ll show you what it takes to fine-tune every aspect of your business, get out of a rut, and guarantee a more profitable future.    The reason most agents fail is that they’re not conscious of this stuff, so watch the episode now and get ahead of it.    Now, what if you could refine and perfect all of your systems and plays over just 3 days? There’s only one event to make that happen. The Success Summit happens August 26-28 in Dallas, Texas. Get your ticket now! TomFerry.com/Summit   

If you’re running the same real estate system you’ve always used… then you already know exactly what results you’re going to get.   Yes, skills matter — but even a system will outperform a great salesperson.   What’s your system for creating certainty? That’s what I’m talking about in this Mindset Monday.    Now, if your systems aren’t getting you perfect results, how can you upgrade them so that your business is firing on all cylinders – even when you’re not watching?    You’ll only get that at Success Summit 2025.   For three powerful days — August 26–28 in Dallas — I’m joining real estate’s top minds to break down ECO-SYSTEMS: the next-level systems that deliver 10X results for every 1X effort.   This is how the best in the business scale smarter, faster, and with less stress. Get your ticket now: tomferry.com/summit. 

Your outlook shapes your outcomes. In this Mindset Monday, I share a true story from the Bata shoe company that reveals how your perspective, not the market itself, determines your success. Shift how you see things, and you’ll change what’s possible.

Have you ever tried defining discipline? It’s a simple one sentence mantra that can change your entire life by showing you what to prioritize in every moment. That’s what I’m talking about in this Mindset Monday. 

What is the connection between tariffs and real estate? How would a recession impact interest rates and home values? Are we headed for a crisis?    Consumers are understandably worried. But if you look at the current data and the historical cycles, there’s a good reason to be optimistic right now – as long as you can control the narrative.    For this podcast episode, Tom talks with Keeping Current Matters CEO David Childers about what’s going on with tariffs and real estate.    You’ll learn:

• The most informed, accurate market predictions
• How tariffs impact new construction
• Why now is a great time to buy or sell a home
• How to communicate effectively with your clients

And a lot more.    Moving forward and closing more deals means understanding what’s going on with tariffs and real estate, so watch or listen now!   Once you do, schedule a free Business Strategy Session that will equip you with the knowledge you need to maximize the opportunities ahead. 

What have you done lately in your real estate business that you’re really proud of? Was it an easy victory or something that fell into your lap? Or was it something that required a lot of grit and perseverance over time? We tend to celebrate immediate victories, but in this Mindset Monday, I want to propose a different way of looking at success.    Got a victory you’ve been nurturing for a while? Share it in the comments!   And if you’re interested in consistent victories that snowball and help you hit your long-term goals faster, get your free strategy session to learn how we can create a personalized plan for scaling your business.