Jeanniey Mullen is a Partner, and the Director of Email Marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing… Paul Beck is a Senior Partner and Executive Director of Interactive Marketing and Advertising at OgilvyInteractive, Worldwide, a global leader in brand building, customer relationship management, direct and digital marketing… As Research Director for MarketingSherpa, Stefan Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources.

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The second in the series of interviews from Adtech New York 2006

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The first in a series of interviews from Adtech New York 2006.

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Susan Bratton speaks with David Yovanno, General Manager of Value Click Media. As general manager of ValueClick Media, David A. Yovanno oversees all aspects of operations, product development and sales. Mr. Yovanno joined ValueClick, Inc. in March 2000 and has held a number of management positions. He serves on the management team of ValueClick, Inc. (Nasdaq:VCLK) and is a member of the Interactive Advertising Bureau (IAB) board of directors. Prior to joining ValueClick, Mr. Yovanno served as a lieutenant in the United States Navy and chief information officer for a naval hospital in the Pacific Northwest. He has also held project management roles in the information technology division of St. Joseph Health System.

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It’s becoming a larger part of the content options open to consumers as new ways of producing and distributing films gain popularity. Especially online, film is gaining a wider audience as an alternative to network TV, and to the short-format consumer-generated content on sites like YouTube. with two innovators about the trends in video entertainment as they apply to film, about new channels of distribution, and about how savvy marketers can use these new channels to reach increasingly difficult to find consumers without resorting to traditional interruptive advertising practices. His guests are Mitchell Johnson, independent filmmaker and CEO, Snapse, and Joe Neulight, co-founder and President, Without a Box.

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This week Laura Marriott, Executive Director, Mobile Marketing Association talks about mobile marketing with Eric Wheeler, CEO Neo@Ogilvy NA & MD OgilvyInteractive NA (and Vice Chairman & Treasurer Mobile Marketing Association), Jim Manis, SVP, VeriSign, Inc. (and Chairman Emeritus Mobile Marketing Association), and Louis Gump, VP Mobile, The Weather Channel Interactive (and Global Chairman Mobile Marketing Association).

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