Join Rajiv Dingra (Founder & CEO, RD&X Network) speaking to thought-leaders and business decision-makers across the globe as they delve into new age technology and its power to transform businesses. Tune in to 30-45 minutes of unadulterated conversation and industry insights on various aspects related to the future of business, marketing, adtech, martech, deep tech, entrepreneurship and the gig economy.
The Senior Vice President of Global Media for MasterCard/ A global advertiser, Ben Jankowski talks about the future of digital marketing in the current cookie-less future. Through the discussion, he emphasized how we have to keep on testing various ways to tackle the problem of making a data strategy, deciding an audience, and defining identity. He also talked about
The generational opportunity in solving the media and data silos. He further adds that his Holy grail for a global market type on the digital marketing front, where data is available through APIs would be to build the ability to be able to manage those consumer experiences so that they can be more productive and more valuable. At last, he talked about the changes needed in the media industry.
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