SHOW / EPISODE

Ep. 5: Packaging Artwork Management: The Power of Collaboration and Streamlined Processes, Adrian Fernandez Chief Product Officer @ ESKO-a Danaher Company

43m | Oct 1, 2023

In this episode of the Product & Packaging Powerhouse™ podcast, host Megan Young Gamble and powerhouse guest Adrian Fernandez from ESKO Solutions discuss the challenges SMBs face with packaging artwork and the importance of effective artwork management. They highlight the features and benefits of using the online proofing platform, especially the UPC Scanner and side by side revision compare. They emphasize the role of color execution, finding the right partners, and involving the right people in the packaging design process. They recommend using Mox, a software under the ESKO umbrella, to streamline artwork management. A 30-day free trial is available on MOXsoftware.com. Overall, they stress the significance of efficient collaboration and the impact it can have on packaging design success. Be sure to tell them, you learned about Mox from Megan, right here on the Product & Packaging Powerhouse Show


HOST-Megan Young Gamble Links:


Powerhouse Adrian Fernandez Links:


HIGHLIGHT QUOTES & HOOKS:

  • The Importance of Packaging Design and Expertise: "I think having this artwork and the structure management under control is fundamental and, and using experts with the right software, it's a must-have. You know, you don't wanna have to deal with the headache of delays because you're not leveraging what already exists. You wanna spend more time, you know, getting into the next retailer getting into something that is impactful on the shelf from a design standpoint and not just chasing."— Adrian Fernandez 00:14:07
  • The Importance of Color in Packaging: "Color can give you that pop on the shelf. It can give you that consistency of the brand across different flavors...but at the same time, color could be a case of debt if you don't execute it correctly."— Adrian Fernandez 00:19:06
  • The Importance of Asking the Right Questions: "If the designer is not asking this question, there's something off. That would be my way to say, you know, they should be asking, okay, what do you intend to do with this?"— Adrian Fernandez 00:24:29
  • The Advantages of Using a Solid Online Proofer for Packaging: "I mean, over time, this is something that we talk about with different customers, if you're trying to reduce the number of rounds... and this goes back to the point of speed to mark it and also labor efficiency... So those are the 2 things, Megan, I would say you get with a solid online proofer specifically designed for packaging." — Adrian Fernandez 00:30:08
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Product & Packaging Powerhouse
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