I'm testing a new video production offer at a Sunday market in St. Pete, Florida.

In this behind-the-scenes episode of Failure Is Knowledge, I share what happens when I change my approach from offering free podcast recordings to free video recordings.

The goal is simple: get five people to experience a live video recording and have two people purchase.

But there's something I'm learning. 

Getting people's attention is one thing. 

Getting them comfortable enough to sit down and record is another.

Throughout the day, I'm setting up equipment, dealing with windy conditions, testing different ways to explain the offer, and thinking about how to improve the experience.

I also explain why Failure Is Knowledge is expanding into video production for business events, conferences, speaking engagements, panels, and event testimonials.

Podcast production is still part of what we do, but it is no longer the only service.

If you're a business owner testing new offers or interested in video production, follow along as I document the process.

**Failure Is Knowledge**

We help businesses record, edit, and upload videos from their events, presentations, speaking engagements, and podcasts.

For more information or to schedule a strategy call:

Terryl@failureisknowledge.com

Subscribe to follow the journey.

#FailureIsKnowledge

What makes your podcast different from everybody else's?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares why your skills, experience, personality, and consistency can help your podcast stand out.

After producing over 893 podcast episodes and helping entrepreneurs launch their podcasts, Terryl explains what he's learned about building trust, identifying your audience, and showing up even when you don't have everything figured out.

He shares experiences from the Marine Corps, business events, conversations with entrepreneurs, and building Failure Is Knowledge.

This conversation covers three important lessons: your skills pay the bills, give your podcast time, and show up.

If you're a real estate investor, business owner, or aspiring podcaster trying to understand how to make your podcast different, this episode is for you.

Subscribe for more conversations about podcasting, business, and turning failure into knowledge.

#FailureIsKnowledge

What is the business of podcasting, and how can business owners use their podcasts to build trust, connect with customers, and market their businesses?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he's learned about building a business around podcasting.

After producing over 893 podcast episodes, Terryl explains why podcasting is more than recording conversations. He shares his experiences with creating business processes, learning from mistakes, simplifying customer offers, and following up with potential customers.

You'll learn three important things:

1. Why your podcast needs a clear goal and plan.

2. Why having one next step matters.

3. How consistent follow up helps you build relationships with customers.

Terryl also shares updates from his 90 Day Challenge to help 100 business owners launch their podcasts and explains how Failure Is Knowledge helps entrepreneurs record, edit, and upload their content.

If you're a business owner who wants to launch a podcast or understand how podcasting connects to business, this conversation is for you.

**Want to learn how to launch your podcast?**

Join our FREE 90 minute podcast webinar using the link below.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, entrepreneurship, and lessons learned through building a business.

Don't be afraid to fail, because failure is knowledge.

#FailureIsKnowledge

Do you want to launch your podcast but don't have a studio?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares how business owners can record and produce their podcasts without having a dedicated recording studio.

After leaving the Marine Corps, Terryl began recording content in his one-bedroom apartment in Little Rock, Arkansas. 

Over the years, he continued recording in libraries, hotels, and other locations while learning how to build a consistent podcast.

In this episode, we discuss three important lessons:

Use what you have, including your equipment, skills, and available recording spaces.

Follow a schedule that allows you to record and publish consistently.

Make adjustments based on what you learn and the conversations you have with customers.

Terryl also shares how podcasting can help business owners build trust, connect with others, and communicate the problems their businesses solve.

If you've been putting off launching your podcast because you don't have a studio, this conversation is for you.

Want help launching your podcast?

Join our FREE 90 minute podcast webinar to learn the fundamentals of recording, editing, and uploading your podcast.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, business, and turning setbacks into success.

Don't be afraid to fail, because failure is knowledge.

#FailureIsKnowledge

Do you need expensive equipment to launch your podcast? 

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey takes you behind the scenes of a live vendor event in Wesley Chapel, Florida, while sharing what he has learned about podcasting, patience, and connecting with people.

During the event, Terryl sets up his podcast equipment, records behind-the-scenes content, works through uploading videos, and waits for people to visit the booth.

He also shares how he originally launched his podcast using a phone, a tripod, and books to position his camera.

You'll hear why expensive equipment isn't necessary to begin, how podcasting helps people build trust through conversations, and why being patient matters when connecting with potential customers.

If you're a business owner or someone who has been thinking about launching a podcast, this episode gives you a look at what it takes to get out there, have conversations, and use what you already have.

**Connect with Failure Is Knowledge Corp.**

Email: Terryl@failureisknowledge.com

Learn more about our podcast services, schedule a strategy call, or join our online training.

Subscribe for more conversations, behind-the-scenes experiences, and lessons about launching your podcast.

#FailureIsKnowledge

Why podcasting? If you're a business owner wondering whether launching a podcast can help you market your business, build trust, and connect with customers, this episode is for you.

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he's learned from producing over 893 podcast episodes and building a business around helping entrepreneurs launch their podcasts.

Terryl explains why podcasting is a content multiplier, how recording one conversation can help you reach more people, and why trust matters when you're trying to grow a business.

He also shares his experiences with real estate wholesaling, learning to follow up with potential customers, attending local events, and understanding why patience and consistency matter.

You'll learn why podcasting is more than having a conversation, how it can help people understand your expertise, and why you don't need to have everything figured out before taking action.

**Connect with Failure Is Knowledge**

We help business owners launch their podcasts by bringing the equipment to them to record, edit, and upload their content.

Sign up for our free 90-minute podcast training: 

https://www.failureisknowledge.com/podcastwebinar

Email: Terryl@failureisknowledge.com

Subscribe for more conversations about business, podcasting, and turning setbacks into success.

Don't be afraid to fail, because failure is knowledge.

#FailureIsKnowledge

What are the real benefits of podcasting for business owners?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he learned after producing over 893 podcast episodes and discovering that podcasting is more than just recording conversations.

Terryl explains how podcasting can help you grow your reach, build trust, create opportunities, and develop a business strategy.

He also shares his own experience of interviewing people without having a clear business model, trying different ways to generate revenue, and learning why having a podcast strategy matters.

If you're a business owner who wants to launch a podcast or understand how podcasting can benefit your business, this conversation is for you.

Want help launching your podcast? Sign up for our free 90-minute podcast training using the link below.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, business, and turning setbacks into success.

#FailureIsKnowledge

Are you a business owner who launched a podcast but isn't seeing the audience growth, customers, or results you expected?

In this episode of the Failure is Knowledge Podcast, Terryl Humphrey explains why giving your podcast time is important and shares what he has learned from producing more than 893 podcast episodes over the last half a decade.

Terryl discusses three areas that helped him understand podcasting and business differently: learning the basics, understanding the business behind those basics, and creating a plan.

He shares how he first recorded with a short tripod and three books, what he learned through the Action Zone and Spartan incubator programs, and how challenges with webinars, offers, and scheduling helped him identify what needed improvement.

This conversation is for business owners who want to use podcasting to market themselves, connect with people, build trust, and develop a consistent process.

If your podcast isn't growing as quickly as you expected, this episode will help you think differently about the time you're investing.

**Learn more about launching your podcast:**

Join our FREE podcast webinar training to learn the basics of recording, editing, and uploading your podcast.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, entrepreneurship, and turning setbacks into success.

Contact: Terryl@failureisknowledge.com

#FailureIsKnowledge

Being prepared for the unexpected is part of running a business. But what happens when you have everything ready and things still don't go as planned?

In this episode of the Failure is Knowledge Podcast, Terryl Humphrey shares a behind-the-scenes experience while preparing for an outdoor event with his podcast equipment.

With rain affecting his plans, Terryl reflects on something he's learning about business: being consistent isn't enough if you're not positioning yourself in front of the right customers.

He discusses attending vendor marketplaces, participating in business events, connecting with entrepreneurs and real estate investors, and learning how to make strategic adjustments while growing Failure Is Knowledge Corp.

This episode covers business preparation, consistency, customer targeting, networking, podcast marketing, and learning when to change your approach.

If you're a business owner who is consistently putting in the work but still trying to figure out how to reach your ideal customers, this conversation is for you.

**Learn how to record, edit, and upload your podcast.**

Sign up for our FREE 90-minute podcast training:

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, business, and turning setbacks into success.

#failureisknowledge

What happens when you attend two vendor events and don't make any sales?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he learned after attending two vendor events with his wife in Wesley Chapel and St. Petersburg, Florida.

He talks about the challenges of getting people's attention, why asking "How are you doing?" wasn't creating meaningful conversations, and how changing his approach helped him connect with business owners.

He also shares why making sales isn't the only way to measure progress. Sometimes the conversations, exposure, and lessons you gain can help you improve your business.

If you're a business owner who attends networking events, vendor markets, or business conferences, this episode shares a practical lesson about marketing, building trust, and learning from experience.

Want help launching your podcast?

Join our FREE podcast webinar to learn the basics of recording, editing, and uploading your podcast.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more episodes of Failure Is Knowledge.

Don't be afraid to fail, because failure is knowledge.

#FailureIsKnowledge

How do you run your podcast like a business instead of just recording conversations?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares lessons from producing over 893 podcast episodes and helping entrepreneurs launch their podcasts.

Terryl explains how scheduling challenges led him to document his processes, automate reminders, and create systems that save time.

He also shares why he paused podcast interviews to understand what his business was actually offering, what he learned from selling merchandise, and how conversations with customers helped him identify new opportunities.

In this episode, you'll learn why documenting your steps matters, how to create a repeatable podcast process, why your podcast needs a clear offer, and how consistency helps people learn about your business.

If you're a business owner who wants to launch a podcast or already has one and wants to understand the business behind it, this conversation is for you.

Subscribe for more conversations about podcasting, business, sales, marketing, and turning setbacks into success.

Don't be afraid to fail, because failure is knowledge.

#failureisknowledge #PodcastBusiness #Podcasting

After five years of building Failure is Knowledge and producing over 893 podcast episodes, I'm starting to understand why consistency, business systems, and staying top of mind matter.

In this episode of the Failure is Knowledge Podcast, I share what I've learned about building a podcast production business, helping business owners launch their podcasts, following up with customers, and improving the processes behind the work.

I also talk about mistakes I've made, what I've learned from attending events, and why being good at podcasting wasn't enough to understand the business of podcasting.

If you're a business owner, entrepreneur, or podcaster who's been doing the work but struggling to see results, this conversation is for you.

Want help launching your podcast?

Join our FREE podcast webinar to learn how to launch your podcast in less than 90 minutes.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, business, consistency, and turning setbacks into success.

Don't be afraid to fail, because failure is knowledge.

#failureisknowledge

Getting someone to say yes in business can be exciting, but what happens after they agree to work with you?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares why getting customers can feel overwhelming and what he's learned while building a podcast production business.

From delivering on promises and listening to customers to understanding follow-ups and customer touchpoints, Terryl talks about the work that happens before and after someone becomes a paying customer.

He also shares lessons from delivering newspapers as a child, helping 53 people with podcasting, and learning why customers don't always buy right away.

If you're a business owner trying to get customers, improve your sales process, or understand your customers better, this conversation is for you.

Subscribe for more conversations about business, podcasting, and turning setbacks into success.

#failureisknowledge

How is business going? It's a question many business owners get asked, but what does it really mean?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares his experience building a podcast production business, learning how sales and marketing work, and gaining clarity through repeated challenges.

Terryl discusses reading 22 real estate books in 2022 but closing only one transaction, learning why customers need time to build trust, and what seven unsuccessful 90-day challenges taught him about business.

He also shares how his approach to helping business owners learn about podcasting continues to change as he speaks with customers and applies what he learns.

This episode covers three important lessons:

Gain clarity about your business.

Do the work and apply what you learn.

Keep showing up, even when things don't work the first time.

If you're an entrepreneur who struggles with business clarity, overthinking, customer relationships, or consistency, this conversation is for you.

Want help launching your podcast?

Join our FREE podcast webinar to learn how to launch your podcast in less than 90 minutes.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about business, entrepreneurship, and turning setbacks into success.

#FailureIsKnowledge

Are you a business owner struggling to get customers consistently?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares three lessons he's learned over five years of building his business and helping entrepreneurs launch their podcasts.

Terryl explains how volunteering, building relationships, and giving away value for free can help people discover your business. He also shares how speaking in front of 43 people led to eight people expressing interest in learning more.

The conversation covers why relationships matter, how free services can introduce potential customers to your business, and why it's important to have a paid option when people are ready to work with you.

If you're an entrepreneur looking for ways to get customers, build relationships, and grow your business, this conversation is for you.

Learn more about Failure Is Knowledge:

Free Podcast Training: 

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about business, podcasting, and turning setbacks into success.

#failureisknowledge

Sometimes you don't recognize how much you've grown until you look back at where you started.

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares how a book he struggled to understand in 2023 started making sense almost three years later while studying business management.

Terryl reflects on his experiences with education, business, football, the Marine Corps, and entrepreneurship. He explains why starting before you know everything, asking questions, and learning from people with different experiences can help you grow.

If you've been questioning your progress, struggling to understand something new, or waiting until you feel ready to take action, this conversation is for you.

In this episode:

-Why reflecting on your growth matters

-Starting before you understand everything

-Learning how to read financial reports

-The importance of asking questions

-Why education and implementation go together

-Learning from uncomfortable environments

Recognizing progress over time

Want help launching your podcast?

Join our FREE podcast webinar using the link below.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about business, personal growth, podcasting, and turning setbacks into success.

Don't be afraid to fail, because failure is knowledge.

#failureisknowledge

How do you stand out in business, podcasting, or content creation without comparing yourself to others?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he has learned after producing over 893 podcast episodes and spending five years learning how to build a business.

From attending networking events and recording behind-the-scenes content to understanding sales, marketing, and business operations, Terryl explains why standing out is about more than having expensive equipment or creating content.

In this episode, we discuss:

- Why being yourself helps you stand out

- How podcasting can build relationships

- Why consistency goes beyond creating content

- The importance of learning the business

- How asking questions and applying information helps you grow

Whether you're a business owner, podcaster, or someone launching something new, this conversation shares lessons from Terryl's experience.

Connect with Failure Is Knowledge

Want help launching your podcast? Join our free podcast webinar or schedule a strategy call.

Podcast Webinar: https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting and business.

Don't be afraid to fail, because failure is knowledge.

#failureisknowledge

Launching a podcast is one thing. Standing out, making money, and staying consistent are completely different challenges.

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares three challenges new podcasters face and what he's learned from producing more than 893 podcast episodes.

After speaking with business owners interested in launching their podcasts, Terryl realized many were struggling with the same challenges he experienced.

In this conversation, you'll learn how to stand out in a crowded podcast market, why understanding your business model matters, and how consistency helps you improve over time.

Terryl also shares his experience exploring affiliate marketing, learning how to generate revenue, and making adjustments while growing Failure Is Knowledge.

Whether you're thinking about launching a podcast or you've already launched one, this conversation will help you understand what it takes to keep going.

FREE Podcast Webinar

Learn how to launch your podcast in less than 90 minutes.

Every Wednesday at 9:00 AM Eastern.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, business, and turning setbacks into success.

Don't be afraid to fail, because failure is knowledge.

#failureisknowledge

If you're trying to figure out how to turn a podcast into a business, one of the biggest things you need to understand is that creating episodes is only one part of it. You also need to know who you're serving, what problem you're solving, what you're offering, and what you're charging.

After producing 893 podcast episodes, I've learned that being able to podcast and understanding the business of podcasting are two different things.

For a long time, I knew how to have conversations. I knew how to ask questions. I knew how to record content.

What I didn't understand was the business behind it.

In this episode, I talk about what changed when I started focusing more on the customer instead of only focusing on my podcast.

I also talk about:

• Why your podcast can be only step one

• Why having an offer matters

• What business owners told me they struggled with

• Why having equipment doesn't mean someone will actually start

• What I learned from trying to charge people to come onto my podcast

• Why I had to become comfortable putting prices on my services

• How talking to customers changed the direction of Failure Is Knowledge

• Why I'm expanding into podcast recording, event testimonials, and speaking engagement recordings

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

Schedule your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist below to help you get started.

Join the podcast webinar

https://www.failureisknowledge.com/podcastwebinar

Subscribe to the channel.

And lastly, don't be afraid to fail because failure is knowledge.

If you're trying to figure out how to grow your podcast audience, one thing I've learned is that you don't always know who's listening. 

People can find your podcast today, months from now, or even years after you publish an episode.

In this episode, I talk about what I've learned after producing over 893 podcast episodes and why I had to change the way I looked at podcast growth.

I used to wonder why people weren't responding, commenting, or telling me they were listening. Then people started coming up to me saying they had seen my content and listened to the podcast.

That helped me realize there is always a new listener.

But people cannot find you if you never put yourself out there.

I also talk about what happens when you start becoming more visible, including dealing with negative comments, publishing consistently, using different platforms, and learning how your podcast connects to your business.

We also get into the business side of podcasting.

If you want to make money from your podcast, you have to think about what you're going to offer, what you're going to sell, who you're helping, how you're going to follow up, and how you're going to deliver.

This episode is for podcasters and business owners who feel like people aren't listening or their podcast isn't growing fast enough.

One episode doesn't have to generate all of your listeners.

Keep putting yourself out there so the next person has an opportunity to find you.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

https://calendly.com/fik-/strategy

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule Your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist to help you get started.

Get the FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

Lastly, don't be afraid to fail, because failure is knowledge.