SHOW / EPISODE

"The Emotional Marketer"

34m | Oct 30, 2023

Randy Crane is a seasoned marketing professional with over four decades of experience, specializing in creating compelling content, impactful videos, and building websites. Crane holds a firm belief that emotional marketing is the most effective way to connect with consumers and influence their decisions, arguing that humans are emotional beings who base their decisions on feelings rather than logic. His perspective is shaped by his extensive experience in executing over 5000 marketing campaigns, where he emphasized the importance of emotional connections. Crane's approach involves asking insightful questions to understand the wants, desires, and problems of individuals, enabling him to craft marketing strategies that resonate with audiences on a deep emotional level. Despite acknowledging the generational gap between himself and the younger generation, Crane believes in finding a common medium that emotionally connects with individuals. Join Francisco and Randy Crane on this episode of the Frankly Francisco Podcast as they delve deeper into the power of emotional marketing.

Contact here Randy@fearlessmarketer.com

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