- Using Google Ads to Target Your Competitors' Customers
Copycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer clear.
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Privacy & Opt-Out: https://redcircle.com/privacy11m | Mar 27, 2024 - 🚯 You'll Never Delete a YouTube Video Again
It's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being pushed down by a new content block designed to keep people away from your web site. And Instagram adds a fantastic new engagement feature in the most awkward way possible.
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Privacy & Opt-Out: https://redcircle.com/privacy12m | Mar 26, 2024 - The Holy Trinity of Bid Strategies, Explained
It's happening again — Meta charging way more than your daily budget allows. But is this a case of Operating as Intended? Also, a deep dive into the three main bid strategies and which you should be using. The myth of the TikTok watch time might be busted. And that anonymous review you left the other day — yeah, it might have your real name on it now.
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Privacy & Opt-Out: https://redcircle.com/privacy19m | Mar 22, 2024 - How Spammers Are Knocking Your Brand Out of Google Maps
The Pin Sin: How bad actors are pushing their competitors off Google Maps. Google makes things a little easier for data nerds. Threads makes its first real steps into the Fediverse. And the social media trend of the week could very well be the single laziest content idea the industry has seen yet.
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Privacy & Opt-Out: https://redcircle.com/privacy10m | Mar 21, 2024 - Trust Issues: Is the Agency/Client Model Doomed?
Marketing agencies say trust is disappearing in their client relationships and client CEOs are partially to blame. Also: Some updates for Google media buyers, and why is YouTube letting any random person edit your brand video captions? Trust me. You actually want this.
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Privacy & Opt-Out: https://redcircle.com/privacy8m | Mar 20, 2024 - The Compelling Argument for “Calm the F**k Down, Influencers”
Under Pressure — Meta might be forced by Europe to slash the price of its Verified subscription plans. When being enthusiastic backfires for influencer marketing. Instagram is testing longer Reels. And the Facebook Poke is back, and Gen-Z are loving it.
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Privacy & Opt-Out: https://redcircle.com/privacy8m | Mar 19, 2024 - SEO is Dead. Long Live TEO.
As Google battles AI spam in a fight for its relevancy, will TikTok’s pushes in Search topple the King? Also: Is this the end of "being real"? YouTube adds more disclosure requirements. And LinkedIn decides what is business users really want... is to play cheap mobile games.
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Privacy & Opt-Out: https://redcircle.com/privacy9m | Mar 18, 2024 - Meet the New “Mega-Thread” Ad Format
Reddit's new ad format mimics a popular organic post format. LinkedIn will now let you sponsor almost anyone. Microsoft cleans up its Ads UI. And YouTube finally lets you clean those embarrassing moments from your livestream.
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Privacy & Opt-Out: https://redcircle.com/privacy7m | Mar 15, 2024 - Would You Pay $56 to Talk to a Human at Meta?
Meta is thinking of beefing up its paid checkmark program — but will it ever be worth it to marketers? Amazon will set your products up in one click. Where the money would go if TikTok disappears from America. And exploiting gap topics on the video apps for fun and profit.
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Privacy & Opt-Out: https://redcircle.com/privacy8m | Mar 14, 2024 - Google’s ‘Core Web Vitals’ Flip-Flop
A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-worthy update.
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Privacy & Opt-Out: https://redcircle.com/privacy12m | Mar 13, 2024 - Teens Abandoning TikTok Because of (checks notes) “Life”
Is its reign finally over? TikTok starts losing users. Also: The social media posts you might not realize are being broadcast. The skyrocketing growth of out-of-home. And Apple is about to have a big ads year ahead.
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Privacy & Opt-Out: https://redcircle.com/privacy7m | Mar 12, 2024 - The Case of the $2,628 CPM
Millions of dollars still going wasted on the web's worst ad placements. Pinterest's new filter could skyrocket engagement. Why is Google showing your competitors on your ads? And YouTube thumbnail advice from the world's most successful video producer.
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Privacy & Opt-Out: https://redcircle.com/privacy9m | Mar 11, 2024 - Oh FFS, Meta Is Hallucinating Return Policies Now
Is it a bug or a feature? Meta's AI is hallucinating return policies now. Plus: TikTok's anti-ban campaign appears to have backfired. Why do women make up a majority of marketing roles, but a fraction of visibility in ads? And Google's change to negative country targeting.
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Privacy & Opt-Out: https://redcircle.com/privacy11m | Mar 8, 2024 - The Empire Strikes Back
Here come the penalties — Google starts bringing down the ban hammer. Why engagement is not your brand's best social friend. PayPal rolls out a new iPhone payment method. And you would not believe how much Temu has spent on Facebook ads.
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Privacy & Opt-Out: https://redcircle.com/privacy13m | Mar 7, 2024 - fRiEnDSHIp endeD WItH gErMANY. Now FrANce IS my BesT frieND.
Why do Germans hate social media? Will a government threat finally convince Meta to better support hacking victims? YouTube Shorts gets easier to measure. And Facebook abandoned it, but LinkedIn picks it up.
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Privacy & Opt-Out: https://redcircle.com/privacy8m | Mar 6, 2024 - The Outage Heard Around the World
Meta's platforms crash in the most terrifying way possible. TikTok engagement is dropping like a rock. Why you're probably pricing your bundles wrong. And is Google's announcement today, finally, mercifully, the end of AI spam in its search engine?
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Privacy & Opt-Out: https://redcircle.com/privacy7m | Mar 5, 2024 - How Marketers Are Being Caught in the Email Crossfire
Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r. people aiming at the wrong target? And some very welcome updates to Instagram messaging.
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Privacy & Opt-Out: https://redcircle.com/privacy8m | Mar 4, 2024 - Why Are Marketers Being Constantly Logged Out of Facebook?
Does Meta keep logging you out of your account? You're not alone. Also: Wordpress might already be selling your brand's content. The two TikTok trends you might want to consider stealing. Social media engagement continues to decline. And Google's in hot maple-flavoured water.
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Privacy & Opt-Out: https://redcircle.com/privacy19m | Mar 1, 2024 - The Google Ads Micro-Management We Want
Google caves under industry pressure and lets marketers more finely control their ad campaigns. Money is flowing back into ad-tech. TikTok pulls even more music off their app. And marketers are worried that AI will take their jobs.
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Privacy & Opt-Out: https://redcircle.com/privacy15m | Feb 29, 2024 - Deep Dive: Why the Religious Complain More About Your Brand
Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings.
It's going to happen. Someone from your company's going to do something dumb, and that will result in a negative review on Facebook or Google or something.
When you break down the kinds of people who spread negative word of mouth, you find different groups — not just genders or ages, but also their personal moral stance, how religious they are, and so on.
You might think that religious people would be more forgiving of mistakes made by your brand — and you would be wrong. In fact, they're much less forgiving.
At least according to some new research.
Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
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Privacy & Opt-Out: https://redcircle.com/privacy21m | Feb 28, 2024