Transforming the Fitness Industry with Mallika Parekh, Owner - Physique 57 India

For most of us, “we-don’t-have-the-time” was a frequently heard excuse when it came to working out. 

However, this has changed with the dawn of the pandemic, where priorities were put in order. The idea of health has become of paramount importance and the fitness industry realised that there was a need for change too. Traditional gymming and dietary programs have always given the desired results, however, the focus is now on fitness ‘activities’ that offer more flexibility and freedom to experiment, and that are engaging and can be followed consistently despite the hectic daily routines. 

To share more insights, I have with me today Mallika Parekh, a health & wellness expert, and the owner of Physique 57 India, a barre-based workout that originated in New York and launched in Mumbai in 2018.

In this episode, Mallika talks about the evolution of the fitness industry, how a workout that was designed for physical interaction was adapted for the online format and what trends in health tech we can expect to see in the future.