Bill Shufelt & John Walker: Athletic Brewing’s Founders

34m | Dec 30, 2022

It's the end of 2022, and what a year it's been! In this episode, we're sitting down with Bill Shufelt and John Walker, the founders of Athletic Brewing. 

In our interview, we talk about Athletic Brewing’s, commitment to quality, sustainability, and our amazing community. We also discuss some of the major wins of 2022, some of their favorite stories from the year as well as their insights and thoughts on the year ahead. 

Athletic Brewing is a pioneer in the non-alcoholic craft brewing industry, offering a range of delicious and refreshing beers that are made without any alcohol. Bill and John started the company in 2018 with the goal of providing people with a healthier, more mindful alternative to traditional beer. 

This January, join our “Give Dry A Try” team with WHOOP! Learn more about the partnership and challenge here.

To learn more about Athletic Brewing’s award-winning non-alcoholic craft beer, go to and follow us at @AthleticBrewing.

Without Compromise