Ep. 143 - Measure Twice, Cut Once | Road to PMRE #8

In this Road to PMRE episode Reed sits down with real estate media innovator, Vince Collura to discuss the rapid use of AI and business growth do's and don'ts. Who better to get trade secrets from, than the guy who built Gotham Photo Company in New York, then VHT Studios, where he rose to Chief Operating Officer, and became part of the leadership team that guided the company through its acquisition by Matterport. Collura gives us tips on how to intelligently use AI and where to place your values and focus. We learn that client dollars say more than client words and that business is and should be personal. From workflows to mistake recaps, we hope you enjoy this insightful episode of Upmarket pod with Reed Fish and Vince Collura.

It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away ONE MORE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, the next lucky winner will be drawn in October to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is AutoHDR, helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket.

Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide. Use code UpmarketPod gets you 10% off the iGUIDE PLANIX R1 Camera or any of the bundles in our store front. https://store.goiguide.com/products/iguide-planix-r1

Another sponsor is HDPhotoHub, the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!