Why Your Book is the Swiss army Knife of Your Marketing Strategy with Caleb Breakey - 0109

Caleb Breakey is CEO of Speak It To Book, a digital ghostwriting agency. We talk about how coaches can know if they are ready to write a book, why you should consider giving your book away for free, why Caleb thinks books are the "Swiss Army knife" of Marketing, the 7 key ways to be persuasive in every chapter of your book and how to build relationships to sell more of your products and services.