SHOW / EPISODE

How to Grow Your Business with Effective Social Media and Courses with Rod Silva

44m | Feb 9, 2021

Everyone talks about the importance of being on social media, but most businesses don’t get a lot of traction from their social media strategy. Rod Silva teaches the right way to grow your business and trust with social media and courses.

Rod’s Story

Rod is the CEO of 7 figure CEOS, and the author of Effective Social Media Marketing.
He started his entrepreneurial journey in MLM, Real estate and Forex.
He failed miserably, and he didn’t have the right mindset.
The reason he wanted to get into business was to make money.
He’s since learned that his purpose should be to help people, and the money is a byproduct of that.
Don’t give up! Learn from your mistakes
Marketing is all about failing and learning from failure.

What works when it comes to social media?

Don’t just push your product.
Instead, give value first and solve problems.
A lot of people create content just for the sake of it. Don’t produce content because that’s what you “should” do. Post content to provide value.
When you post as a business, you need to do things differently. Don’t post the same way you do on your personal profiles.
Share stories. People love stories, and they help people relate with you and get to know you.
Share tips! give value!
Find out what your audience is struggling with, and create content that will help them with those problems.
Call out your audience.

How do you build Trust with Social Media?

Share stories and tips. They may not trust you at first, but as you continue to provide value, the trust will grow.
The more you give, the more will come back to you.
Give out as much value as you can, and they will see you as the expert.
People either won’t have the time, or don’t trust themselves, so the value you give will position you as an expert and they’ll come back for more.

What are the benefits of making a course?

Freedom of time, exposure, and passive income.
You build a course once and can sell it a lot.
You can impact more people. If you teach one-on-one, your time will run out.
You can make a 7 figure income with just an online course.

How do you Sell a Course and Make Sure that it Converts?

The first and most important part is doing the research to make sure that you’re meeting a need.
As you’re doing that research, start to build a list of people that would be interested in your course.
Great places to do this research are online groups and forums.
It’s as easy as asking a question like: “Would anyone be interested in a course about X?” Or “What is your biggest struggle when it comes to X?”
As you ask those questions, you’ll find people that are interested in your course and you can also find things you need to cover in the course.
People love giving their opinion. These posts will do well.
You can also post controversial posts like: “You only need 1 social platform in business. Prove me wrong”
These posts will get people that agree and people that disagree engaging.
Connect with EVERYONE that engages. Become their friend or follow them. Once thier in your network you can send them a DM in the future.
Use your personal pages! Unless you’re a big brand, your business Facebook profile won’t do super well.

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