How Providing Value Leads to Success and Profitability - Bob Burg (The Go-Giver)

The most powerful way to be successful and profitable is by giving. If you give, or provide immense value to others, you will set yourself up to receive value back. 

What’s the difference between a Go-Giver and a Go-Getter?

• The premise of the book is that shifting your focus from getting to giving is actually the most financial
• Giving is defined as: constantly and consistently providing immense value to others. 
• Giving is a more fulfilling way to do business… It’s also the most financially profitable way to do business. 
• Being a go-getter isn’t bad though. Being a go-getter means you have initiative. Go-givers are focused on providing value. Simply don’t be a go-taker!
• Go-takers tend to be frustrated because they often don’t have the success they think they deserve. 

What is value?

• Everyone is talking about the importance of providing value, but what exactly is value?
• Value and price are not the same. 
• Value is the relative worth or desirability of some thing to the end user or the beholder. 
• In order to understand value, you need to determine their perspective and what they value.
• Everyone has two types of value: intrinsic value and market value. 
• We all have intrinsic value because we simply exist. 
• Market value is the combination of strengths, traits, talents, and characteristics that allows you to bring value to the marketplace in a way that you will be financially rewarded. 
• Don’t look at value from your perspective! Look at it from the end user’s perspective. 

Law of Receptivity - How Giving Leads to Receiving.

• There is nothing about being a go-giver that means you should be taken advantage of.
• If you give value to others, it creates a benevolent cycle that allows you to receive.
• The treacherous dichotomy or the false dilemma: are you a giver OR a receiver. 
• We can actually be both a giver AND a receiver.
• The world gives us horrible messages about money and prosperity. Having a lot of money doesn’t make you bad. 

100% Relationships

• In business (and personal) relationships, we often have 50/50 relationships where we “keep score”
• These relationships don’t make it very far. It’s much better if both sides of the relationship are giving 100% effort into the relationship. 
• What if the other person isn’t 100% invested?
• If they’re simply evil or dishonest, don’t do business with them. 
• If they just simply aren’t a go-giver, you continue to operate as a go-giver but you set clear expectations and limits in the relationship. 

How can Large Corporations Adopt this Go-Giver Mentality

• Corporations are made up of people. 
• Leaders of the organization should create a culture that’s focused on giving.
• If you don’t work in leadership, you can influence in your sphere. If the company refuses to change, make plans to make a change. 
• Cultivating a culture of giving cultivates a culture of growth.

Follow Bob:

• Burg.com
• LinkedIn
• The Go Giver

Follow Jacob

• LinkedIn

Follow JMH Media:

• JMH Media: Building Brand Loyalty and Trust
• LinkedIn
• Facebook
• Instagram

Listen & Subscribe

• Apple Podcasts
• Google Podcasts
• Spotify
• YouTube
• Podchaser
• Overcast
• Amazon Music

We’d love to hear from you!

Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!