Listen to the Market to Build Trust with Kyle Hamer

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Major business trust issues stem from simply not listening to the market. Facebook’s WhatsApp privacy policy is just one example of a company not listening to the market. Create an incredible customer experience and journey by listening to them and taking care of them.

People: Listen to the Market!

• Building trust is a by-product of doing what you say you’re going to do. 
• You need to listen to the market! 
• WhatsApp delays privacy update following concerns over Facebook data sharing
• Markets change. What got you where you are now won’t necessarily get you where you need to go.
• Be aware of shifts in the market and be willing to adjust with them. 
• Facebook criticizes Apple’s iOS privacy changes with full-page newspaper ads
• Apple defends upcoming privacy changes as ‘standing up for our users’
• Transparency is vital. Make sure that you are transparent about how you do business and how you make money. 
• Marketing helps you get in the door and sales helps you close. 
• Marketing is still about getting in the door. We used to talk with one person, but now we’re talking to many people. 
• It shouldn’t be all about you though.
• Don’t talk to your customers. Instead listen to your customers. 
• Exceptional marketers will first seek to understand before they’re understood. 
• Be passionately curious.

Process: Romance your Customer. 

• If you target the right people with the wrong message, it won’t work. 
• Understand the customer journey and make sure that they have a good experience during every part of the journey. 
• Make it effortless for your customers to interact with your business. 
• Follow up quickly with leads. 
• Disney is the happiest place on earth because they make everything effortless. 
• Make processes that serve your customers, not just save you time. 
• How Disney uses Behavioral Analytics for customer experience?
• You don’t meet someone and immediately ask them to marry you. Don’t forget to court and romance your customer.

Technology: Make it Work for You

• Don’t use automation and technology without doing it manually first. 
• Only use automation that works with your process and serves your people. 
• Automation is powerful IF used to enhance the people and process. 
• The technology and automation should feel seamless and effortless. 
• It should add to the experience! 

Building Trust in Business

• Trust doesn’t happen immediately, and it doesn’t happen overnight. It’s incrementally gained and it can be lost in one small, simple choice. 
• Be very intentional about the relationships in your business. 
• Trust is really hard to earn and really easy to get rid of. 
• Branding isn’t arts and crafts and colors and logos. 
• You could have the best logo or website and still have a terrible brand. 

Follow Kyle:

• Hamer Marketing Group
• Podcast: Summit Podcast
• Kyle: LinkedIn

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• LinkedIn

Follow JMH Media:

• JMH Media: Building Brand Loyalty and Trust
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• Instagram

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We’d love to hear from you!

Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!