Acquire Customers that Become Loyal Business Advocates with Brittany Pettit
28m | Jan 19, 2021How can you acquire customers that will eventually become loyal advocates of your business? In this episode of Trust Cast, I discuss customer acquisition and retention with Brittany Pettit of Pacific BAM. Enjoy!
About Pacific BAM
- Pacific Branding and Marketing (BAM) is a family branded apparel, swag, and merchandise provider.
- They will work with anyone and make sure to provide value to their customers.
How does Swag affect Trust in business
- It’s all about pride.
- Swag creates conversation and buzz around your brand.
- Swag and merchandise can really help boost employee morale.
- When new employees arrive at the company, it’s important to welcome them into the company culture.
- If you take care of your employees, they’ll take care of your customers.
- Purchasing swag is a relatively small investment, but it can make a big difference.
- Invest in your employees!
What are the best ways to acquire customers in a trust building way?
- Listen! Listen to your customers and genuinely be interested.
- Care about people.
- Don’t take it personally if a sale falls through or if your first conversation doesn’t go well. Continue to invest in the relationship.
- Most people have good intentions. Assume the best of people.
- Invest in relationships. Touch base with people.
- Post on social media.
- Schedule check ins with people.
- Don’t oversell yourself or only have the relationship to try to make money.
- Be honest with people.
- Underpromise and overdeliver.
- Communication is important!
How can you retain customers and keep them loyal to your brand?
- The first order is your chance to really shine.
- Follow through to the end of the project.
- Follow up after a project is over and learn from what you did.
- Plan for the future.
- Keep track of dates and details and be on top of things.
- Be creative and find ways to connect with them.
- Don’t be afraid to pick up the phone and talk with your clients.
How to build relationships without face-to-face interaction (During COVID-19)
- Be creative!
- Zoom is an incredible tool.
- COVID has been an opportunity to branch out of Utah.
- Pick up your phone and record a quick video to send it to a client.
- While the pandemic has hurt many businesses, there are new unique opportunities to reach out in new ways.
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