The Growth Strategy Hiding in Your Customer Base
Most home service contractors are focused on generating new leads. But what if the next stage of growth is already sitting in your customer base?
Joshua Warner, Owner of Maverick Electric, Heating and Air, joins Chris Yano, Chad Peterman, and Aaron Gaynor on the To The Point Home Services VIP Room to share how he grew his overall business to a projected 16M–17M in annual revenue, including a $5M HVAC operation built by leveraging his existing electrical customer base.
Josh breaks down how he uses memberships to create long-term customer relationships, why he offers free memberships to veterans, teachers, and seniors, and how his team turns those relationships into opportunities across multiple trades.
He also shares his approach to electrical sales training, giving customers ballpark pricing over the phone, using AI to estimate electrical jobs, and building a team of electricians who can deliver a better customer experience.
00:00 - Intro & Meet Joshua Warner
03:30 - Building Maverick Electric From the Ground Up
07:30 - Expanding From Electrical Into HVAC
09:30 - Growing HVAC Through Existing Customers
10:30 - Turning Free Memberships Into More Revenue
14:00 - Marketing to Existing Customers
20:30 - Giving Customers Ballpark Pricing Over the Phone
24:20 - Building an AI Estimating Tool for Electrical Jobs
30:00 - Hiring and Training Electricians
37:30 - A Different Approach to Electrical Sales
40:00 - Educating Customers & Bundling Electrical Services
44:00 - Setting Customer Expectations After the Sale
49:50 - Would You Rather? Business Edition
53:00 - Final Thoughts & Lessons on Growth
If you're looking to grow your home services business, get more from your existing customers, or expand into additional trades, this episode is for you.
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