SHOW / EPISODE

The Growth Strategy Hiding in Your Customer Base

Season 7 | Episode 343
55m | Oct 13, 2026

Most home service contractors are focused on generating new leads. But what if the next stage of growth is already sitting in your customer base?

Joshua Warner, Owner of Maverick Electric, Heating and Air, joins Chris Yano, Chad Peterman, and Aaron Gaynor on the To The Point Home Services VIP Room to share how he grew his overall business to a projected 16M–17M in annual revenue, including a $5M HVAC operation built by leveraging his existing electrical customer base.

Josh breaks down how he uses memberships to create long-term customer relationships, why he offers free memberships to veterans, teachers, and seniors, and how his team turns those relationships into opportunities across multiple trades.

He also shares his approach to electrical sales training, giving customers ballpark pricing over the phone, using AI to estimate electrical jobs, and building a team of electricians who can deliver a better customer experience.

00:00 - Intro & Meet Joshua Warner

03:30 - Building Maverick Electric From the Ground Up

07:30 - Expanding From Electrical Into HVAC

09:30 - Growing HVAC Through Existing Customers

10:30 - Turning Free Memberships Into More Revenue

14:00 - Marketing to Existing Customers

20:30 - Giving Customers Ballpark Pricing Over the Phone

24:20 - Building an AI Estimating Tool for Electrical Jobs

30:00 - Hiring and Training Electricians

37:30 - A Different Approach to Electrical Sales

40:00 - Educating Customers & Bundling Electrical Services

44:00 - Setting Customer Expectations After the Sale

49:50 - Would You Rather? Business Edition

53:00 - Final Thoughts & Lessons on Growth

If you're looking to grow your home services business, get more from your existing customers, or expand into additional trades, this episode is for you.


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