The Home Services podcast that gets to the point, with solutions to help your service company grow. Our focus is to help HVAC, Plumbing, Electrical, Roofing, etc. companies learn how to grow their companies with marketing &amp; operational solutions.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/11/3/0/0903171e-9376-45f9-bef5-c9de14ecee86_ttp_vip_room_jack_tester_audio_final.mp3

In this episode, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Jack Tester, former CEO of Nexstar Network, to discuss what it really takes to build a successful home services business.With more than 40 years of industry experience, Jack shares the lessons he&#39;s learned from helping build Nexstar, working alongside some of the biggest companies in home services, and developing leaders throughout his career.They dive into why leadership starts with self-awareness, how to develop managers into great leaders, why avoiding difficult conversations can hurt your business, and the importance of having a clear company mission.Plus, Jack answers one big question: What&#39;s broken in home services that nobody wants to admit?If you&#39;re looking to become a better leader, build a stronger company, and create an organization people actually want to work for, this episode is for you. 00:00 Welcome to the VIP Room02:05 Jack Tester&#39;s 40-Year Journey in Home Services08:00 How Nexstar Got Its Start11:00 How the Home Services Industry Has Changed14:00 Advice for Growing Contractors17:30 Why Your Company Needs a Clear Mission23:30 Leadership Starts With Self-Leadership27:00 Developing Great Leaders and Managers32:45 How to Handle Difficult Conversations41:30 Building Better Leadership Meetings51:15 Why Great Leaders Must Be Vulnerable55:00 What&#39;s Broken in Home Services? Employee Turnover57:15 The Four Keys to Employee Retention Thank you to our sponsors! Affiniti: Get a $1,250 bonus at affiniti.com/card. Mention To The Point. Terms apply. Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepoint Yelp: New multi-location advertisers on Yelp may qualify for a 20% bonus advertising budget when they start campaigns before December 31, 2026. That means Yelp adds extra advertising dollars on top of what you spend: <a href="https://business.yelp.com/campaign/homeservicevip/?utm_campaign=mloc_emerging_ent_to_the_point_podcast_leads_2026&utm_medium=partnership&utm_source=to_the_point&utm_term=q4" rel="nofollow">https://business.yelp.com/campaign/homeservicevip/?utm_medium=partnership&amp;utm_campaign=mloc_emerging_ent_to_the_point_podcast_leads_2026&amp;utm_source=to_the_point&amp;utm_term=q4</a> Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com

40 Years of Home Services Lessons | VIP Guest Jack Tester

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/10/26/22/2027a315-377f-40bb-962a-4b380490f29e_ttp_vip_room-_alan_oneill_audio_final.mp3

What does it take to build a successful home services business, and what happens when the founder and the next generation of leadership come together?In this episode of To The Point Home Services VIP Room, we&#39;re revisiting an incredible session from RYNOX 2026 featuring Alan O&#39;Neill, founder of Abacus Plumbing, Air Conditioning &amp; Electrical, and Tony Patino, the company&#39;s current CEO.Alan and Tony share the story behind Abacus, how their paths crossed, how they went from competing to working together, and the lessons they&#39;ve learned along the way. From building a strong company culture to developing leaders, retaining employees, and improving profitability, they break down what it takes to build and sustain a successful home services business.Whether you&#39;re growing your company, building your leadership team, or trying to take your business to the next level, this conversation is packed with insights you can put to work. In this episode:<ul><li>The story behind Alan and Tony&#39;s relationship</li><li>Lessons from the founder and current CEO of Abacus</li><li>Building a company culture that attracts and retains great people</li><li>Developing leaders who can help your business grow</li><li>Finding opportunities to improve operations and profitability</li><li>What contractors can learn from an established home services business</li></ul> If you enjoy the episode, make sure to like, subscribe, and share it with another home services business owner. Thank you to our sponsors! Affiniti: Get a $1,250 bonus at affiniti.com/card. Mention To The Point. Terms apply.Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.com

OG & Current Day Operators Talk Differences at RYNOx 2026

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/10/20/3/26ca0d75-1b8d-4300-acd8-56d05a01d51e_ttp_vip_room-_nathan_klug_audio_final.mp3

Most contractors think they need more leads to grow their business. But what if the next job is already sitting in your database?Nathan Klug joins Chris Yano, Chad Peterman, and Aaron Gaynor on the To The Point Home Services VIP Room to break down the follow-up mistakes costing contractors jobs and how to generate more revenue from the contacts they already have.Nathan shares how contractors can reactivate old estimates, clean up customer data, build referral networks, and use part-time sales reps to generate more opportunities without immediately increasing their advertising spend. He also explains why having the right systems in place matters before investing more money into lead generation.In this episode, you&#39;ll learn how to turn old contacts into new business, build a referral network that consistently generates opportunities, and create a follow-up process that helps your business stop leaving money on the table.Connect with Nathan Klug: <a href="https://nathanklug.com/" rel="nofollow">https://nathanklug.com/</a> CHAPTERS00:00 - Welcome to the VIP Room03:20 - Meet Nathan Klug05:20 - What Is Operational Marketing?09:15 - The Follow-Up Mistake Costing Contractors Jobs11:00 - Database Reactivation: Turning Old Contacts Into New Business13:00 - Why Customer Data Management Matters15:00 - How 100 Contacts Generated 12 Pieces of Business17:00 - Using Customer Data to Personalize Follow-Up19:00 - What Contractors Should Track in Their CRM24:00 - Text Messages, Email Deliverability, and Getting Customers to Respond29:00 - Building a Referral Network That Generates Jobs34:00 - Using Part-Time Sales Reps to Find More Business39:00 - Building Referral Programs With AI41:00 - Structuring Referral Partnerships and Commissions43:30 - When Should Contractors Invest in Paid Advertising?46:00 - Building Systems That Support Business Growth47:00 - Nathan&#39;s 90-Day Strategy and Coaching Process49:30 - How to Connect With Nathan Thank you to our sponsors!Affiniti: Get a $1,250 bonus at affiniti.com/card. Mention To The Point. Terms apply.Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.com  Subscribe to To The Point Home Services VIP Room for more conversations with business owners and industry experts on growing, scaling, and building a stronger home services business.

The Follow-Up Mistake Costing Contractors Jobs

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Most home service contractors are focused on generating new leads. But what if the next stage of growth is already sitting in your customer base?Joshua Warner, Owner of Maverick Electric, Heating and Air, joins Chris Yano, Chad Peterman, and Aaron Gaynor on the To The Point Home Services VIP Room to share how he grew his overall business to a projected 16M–17M in annual revenue, including a $5M HVAC operation built by leveraging his existing electrical customer base.Josh breaks down how he uses memberships to create long-term customer relationships, why he offers free memberships to veterans, teachers, and seniors, and how his team turns those relationships into opportunities across multiple trades.He also shares his approach to electrical sales training, giving customers ballpark pricing over the phone, using AI to estimate electrical jobs, and building a team of electricians who can deliver a better customer experience.00:00 - Intro &amp; Meet Joshua Warner03:30 - Building Maverick Electric From the Ground Up07:30 - Expanding From Electrical Into HVAC09:30 - Growing HVAC Through Existing Customers10:30 - Turning Free Memberships Into More Revenue14:00 - Marketing to Existing Customers20:30 - Giving Customers Ballpark Pricing Over the Phone24:20 - Building an AI Estimating Tool for Electrical Jobs30:00 - Hiring and Training Electricians37:30 - A Different Approach to Electrical Sales40:00 - Educating Customers &amp; Bundling Electrical Services44:00 - Setting Customer Expectations After the Sale49:50 - Would You Rather? Business Edition53:00 - Final Thoughts &amp; Lessons on GrowthIf you&#39;re looking to grow your home services business, get more from your existing customers, or expand into additional trades, this episode is for you. Thank you to our sponsors! Affiniti: Get a $1,250 bonus at affiniti.com/card. Mention To The Point. Terms apply.Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.com  👍 Like the video, subscribe to the channel, and let us know your biggest takeaway in the comments.

The Growth Strategy Hiding in Your Customer Base

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/10/5/21/e663c00b-e900-4357-8d9a-4d04ba94fcbb_ttp_vip_room-_cameron_herald_audio_final.mp3

What does it actually take to scale a home services business without becoming the bottleneck?Cameron Herold, known as the “CEO Whisperer,” joins To The Point Home Services VIP Room to break down what he learned helping scale 1-800-GOT-JUNK from $2 million to $106 million in just six years.Cameron has spent nearly two decades working behind the scenes with CEOs and leadership teams, helping entrepreneurs build stronger companies, develop their people, and step into the role only they can play.In this episode, Cameron shares his approach to scaling from $2M to $10M and beyond, including why entrepreneurs need to delegate everything except their “genius,” when you actually need a COO, and why so many businesses give out executive titles before someone is ready for the role.We also get into raising prices, hiring people who drive revenue, developing your leadership team, removing underperformers, using AI to make better decisions, and the simple things great leaders can do to build a stronger company culture.Plus, Cameron explains why the CEO’s job is to make the CEO “iconic,” what a healthy CEO/COO relationship really looks like, and why some of the simplest leadership practices can have the biggest impact. 00:00 - Meet Cameron Herold, the “CEO Whisperer”02:20 - How Cameron Became a Business Growth Expert05:45 - Why Every CEO Needs a Strong Second-in-Command07:15 - The Biggest Mistake Entrepreneurs Make When Scaling10:00 - When Do You Actually Need a COO?13:50 - What a True C-Level Executive Should Actually Do16:35 - Why Your First Second-in-Command Should Be an Assistant18:45 - The Ideal CEO/COO Relationship21:55 - How to Grow a Business From $2M to $10M27:25 - Simple Marketing Strategies That Drive Growth30:50 - How Small Businesses Should Be Using AI32:50 - How to Build a Strong Company Culture38:00 - Why Leaders Need to Invest in Their People43:00 - How to Turn Training Into Real Growth45:50 - Why Your Employees Should Come Before Your Customers50:00 - How to Create a Customer Service Culture That Scales52:50 - Where to Find Cameron Herold  Want to learn more from Cameron about scaling your business, leadership, and the CEO/COO relationship? Check out his website for more resources, books, coaching, and information about the COO Alliance. <a href="https://cameronherold.com/" rel="nofollow">https://cameronherold.com/</a> Thank you to our sponsors! Affiniti: Get a $1,250 bonus at affiniti.com/card. Mention To The Point. Terms apply.Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.com

The CEO’s Job Is NOT to Run the Business | Cameron Herold

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/9/28/22/5c8f1e4e-06fb-43dc-84b8-e69051697294_ttp_vip_room-_shane_viggiani_audio_final.mp3

Shane Viggiani went from serving time in prison at 20 years old to building one of Las Vegas’ fastest-growing electrical businesses.Today, Shane is the owner of Ampere Electric, a primarily residential electrical company that has grown from its first full year of roughly $700K in revenue to pacing $15M in 2026.In this episode, Shane opens up about his unconventional journey, from growing up in a family of electricians, to finding himself in prison, earning his degree, trying multiple businesses, and eventually returning to the trades through a handyman business before getting his electrical contractor’s license.Shane also breaks down how he’s scaled Ampere, including:• Why hiring managers was critical to scaling past $2M• How Ampere became one of the highest-reviewed electrical companies in Las Vegas• Why Shane embraces sales in an industry that often pushes back against it• How he recruits electricians and positions Ampere as the place to work• The commission model helping his electricians generate millions in sales• How he develops apprentices into lead installers and technicians• The marketing channels driving growth, including LSA, PPC, SEO, Yelp and branding• Why Ampere is investing heavily in billboards, radio and other brand-building strategies• How referral partnerships with HVAC and plumbing companies have become a major growth channel• Why Shane believes electrical could be a massive standalone opportunity in home services• Why Ampere joined Nexstar and how the organization is helping them prepare for the next stage of growth• His goal of building a $30M electrical business in Las VegasShane’s story is a powerful look at what can happen when you combine sales, systems, marketing, training and relentless focus on growth. Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Ready to turn conversations into predictable revenue? Book a demo with SalesAsk and mention To The Point to access the exclusive listener offer: https://www.salesask.com/Send It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce:<a href="https://www.contractorcommerce.com/" rel="nofollow"> </a><a href="https://www.contractorcommerce.com" rel="nofollow">https://www.contractorcommerce.com</a>

He Built a $15M Electrical Business in Under 5 Years | Shane Viggiani

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Chris Yano is back with a personal update following his battle with throat cancer.After ringing the bell on August 21 and completing his final treatment, Chris opens up about what the weeks following treatment were really like, including losing nearly 40 pounds, struggling to eat and drink, extreme fatigue, and having to rely on his “No Zero Days” mindset just to keep moving forward.But this episode isn’t just about cancer. Going through the experience forced Chris to take a hard look at how he was spending his time, what really matters, and what he wants the next chapter of his life to look like.Chris shares why his health, his wife Anna, and his family are now his biggest priorities, the boundaries he plans to put around his time, his plans to get back in the gym, and why he believes more people need to take their health seriously.It’s a short episode, but an important one.Thank you to everyone who supported Chris throughout this journey. Thank you to our sponsors!Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Ready to turn conversations into predictable revenue? Book a demo with SalesAsk and mention To The Point to access the exclusive listener offer: https://www.salesask.com/Send It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce:<a href="https://www.contractorcommerce.com/" rel="nofollow"> https://www.contractorcommerce.com</a>

I BEAT CANCER! Here’s What Comes Next.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/9/15/2/9665308b-0e03-4536-8147-373efb031600_ttp_vip_room-_mandie_hagan_audio_final.mp3

What does it really take to take over a family business, expand into multiple trades, and build it into a $20M home services company?In this episode of the To The Point Home Services VIP Room, Chris Yano and Chad Peterman sit down with Mandie Hagan, owner of Rowell Services, a family-owned home services company in New Hampshire offering septic, drain cleaning, HVAC, plumbing, electrical, excavation, and pipe relining.Mandie shares the story of stepping into the family business after the unexpected loss of her father, moving back from Colorado, and helping her mom continue the company. From starting with just a small operation to building a team of nearly 90 employees and pacing toward $20M in revenue, Mandie opens up about the decisions, challenges, and leadership lessons along the way.The conversation covers adding multiple trades, finding the right leaders, moving from top-line growth to focusing on profitability, building an organizational structure, generating leads with a strong local brand, cross-trade referrals, and the personal pressure that comes with running a growing company.Mandie also talks about why Rao Services has remained independently owned, her plans to preserve her father&#39;s legacy, and what she&#39;s focused on as the company enters its next stage of growth. <h3>Timestamps</h3>00:00 – Welcome to the VIP Room01:30 – Meet Mandie Hagan &amp; the Rao Services story04:15 – Losing her father and returning home to the family business08:10 – Moving back from Colorado and taking over the company11:30 – How Rao Services began expanding beyond septic15:00 – The lesson Mandie learned from adding multiple trades at once18:00 – Finding the right people for the right seats21:00 – Mandie&#39;s role as owner and Ian&#39;s transition out of the field24:00 – Building the leadership structure at Rao Services27:00 – Visionary vs. Integrator: Knowing your role as an owner30:30 – Marketing strategies behind a $20M home services business33:30 – The power of cross-trade referrals36:00 – What&#39;s actually difficult about growing a larger company39:00 – Dealing with criticism and the pressure of success42:00 – Preserving her father&#39;s legacy and the 2027 vision45:00 – What&#39;s next for Rao Services?47:30 – Planning for the next stage of growth49:00 – Final thoughts with Mandie Hagan Thank you to our sponsors!Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Ready to turn conversations into predictable revenue? Book a demo with SalesAsk and mention To The Point to access the exclusive listener offer: https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce:<a href="https://www.contractorcommerce.com/" rel="nofollow"> https://www.contractorcommerce.com</a>

Mandie maintains steady growth: $14M to $16M to $17M to $20M in 2026

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/9/7/18/20717c8e-d937-4544-86f9-198dfee904a8_ttp_vip_room-_marcus_sheridan_audio_final.mp3

What happens when a nearly bankrupt pool company decides to answer every question its customers are asking?For Marcus Sheridan, it changed everything.After nearly losing River Pools during the 2008 recession, Marcus transformed the business through radical transparency and became the bestselling author of They Ask, You Answer and Endless Customers.In this episode of the To The Point Home Services VIP Room, Marcus breaks down what home service companies need to do to win in sales and marketing today, from being transparent about pricing and building trust to adapting to AI and changing customer behavior.He shares why pricing estimators can drive more leads, what makes AI recommend one contractor over another, why speed-to-lead matters, and how sales teams can build trust without relying on outdated or manipulative tactics.If you want to win more customers and stay ahead of where sales and marketing are heading, this episode is packed with tactics you can put to work right now. RESOURCES FROM MARCUSWant to add a pricing estimator to your website?Check out PriceGuide:<a href="https://priceguide.ai" rel="nofollow"> https://priceguide.ai</a>Want to see how AI views your business?Run your AI Trust Signals check:<a href="https://aitrustsignals.com" rel="nofollow"> https://aitrustsignals.com</a>Want to learn more from Marcus?Explore his books, including They Ask, You Answer and Endless Customers:<a href="https://marcussheridan.com/books" rel="nofollow"> https://marcussheridan.com/books</a>Put the customer’s questions first.Learn more about Question First:<a href="https://questionfirst.com" rel="nofollow"> https://questionfirst.com</a> <h3>Timestamps</h3>00:00 - Welcome Back to the VIP Room &amp; Marcus Sheridan Introduction03:30 - Marcus&#39; Story: River Pools Nearly Goes Bankrupt08:00 - How the 2008 Recession Changed Marcus&#39; Approach to Marketing12:00 - The Origin of They Ask, You Answer15:00 - Why Businesses Need to Become Obsessed With Their Buyers18:00 - Should Contractors Give Pricing Over the Phone?22:00 - Why Customers Get Frustrated When Companies Hide Pricing26:00 - How a Pricing Article Generated $35M+ in Sales29:00 - Why Pricing Estimators Can Transform Lead Generation32:00 - AI Is Changing Search Forever35:00 - What Makes AI Recommend One Contractor Over Another?38:00 - The 3 F&#39;s of Innovation: Fear, Faster &amp; Friction41:00 - The &#34;Mother of All Review Pages&#34; &amp; AI Trust Signals44:00 - Why Contractors Need Awards &amp; Expert Author Pages47:00 - Speed-to-Lead &amp; the Future of AI Voice50:00 - Showroom vs. In-Home Sales52:00 - Why Homeowners Should Know Who Is Coming to Their Door54:00 - Stop Selling With Manipulation: The Power of Discovery56:00 - Why 80% of Sales Training Should Focus on the Opening58:00 - Teaching Homeowners to &#34;Call Your Baby Ugly&#34;59:00 - Marcus&#39; Final Advice for Home Service Contractors Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Ready to turn conversations into predictable revenue? Book a demo with SalesAsk and mention To The Point to access the exclusive listener offer: https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com" rel="nofollow">https://www.contractorcommerce.com</a>

Guaranteed Tactics To Win in Sales & Marketing Today | Marcus Sheridan

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/8/31/22/76304aa3-487a-4aa1-b09b-06afd85bea69_ttp_vip_room-_bobby_ring_audio.mp3

What does it take to build a home services company that lasts for more than seven decades?In this episode of To The Point Home Services VIP Room, we sit down with Bobby Ring, President and CEO of Meyer &amp; Depew Co., to talk about the incredible 73-year history behind the company and how a family-owned HVAC business has continued to evolve through multiple generations.Bobby shares how Meyer &amp; Depew grew from a small commercial-focused company into a thriving $14M HVAC business, the lessons he learned working alongside his father, and what he is doing differently as his own son becomes part of the next generation of leadership.We also dive into the challenges of working with family, empowering the next generation of leaders, building a culture that lasts, and why Bobby believes contractors need to get really good at their core business before expanding into additional trades.From failed attempts at adding electrical to deciding whether to eventually sell the business or pass it down, Bobby gives an honest look at the decisions that come with leading an independent home services company.Plus, the guys discuss why a $10M to $20M business should not be undervalued, the impact of joining Nexstar, how to improve closing rates, and one of the biggest problems in the home services industry: contractors not understanding the true value of what they provide.If you&#39;re building a family business, leading an independent company, or trying to grow your home services business without losing what made it special in the first place, this episode is for you. Timestamps:00:00 Welcome to the VIP Room03:00 Meet Bobby Ring and Meyer &amp; Depew Co.06:00 The 73-year history of the business12:00 Bobby’s journey from employee to owner16:00 Working with family and preparing the next generation21:00 How to build a culture that lasts26:00 Empowering leaders and letting go of control30:00 Generations of comfort and trust34:00 Marketing a 73-year-old HVAC brand38:00 Why Meyer &amp; Depew hasn’t added another trade43:00 Why bigger isn’t always better in home services46:00 Joining Nexstar and getting better at HVAC49:00 What’s broken in the home services industry52:00 Understanding pricing, margin, and the true cost of doing business55:00 Staying independent or selling the business Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Ready to turn conversations into predictable revenue? Book a demo with SalesAsk and mention To The Point to access the exclusive listener offer: https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com/" rel="nofollow">https://www.contractorcommerce.com</a>

Why This $14M HVAC Company Is Still Independent After 73 Years | Bobby Ring

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/8/25/6/983c2239-e6af-4695-b96f-4e73c85301c9_ttp_vip_room-_lacey_peevey_audio_final.mp3

Lacey Peevey, VP of WeCo Rooter, joins Chris Yano, Chad Peterman, and Aaron Gaynor in the VIP Room to share how she and her husband John went from operating under a national plumbing brand to building an independent company of their own.After joining the business in 2017, Lacey and John helped grow the operation to nearly $7M. But when the time came to renew their agreement with the national brand, they made the decision to go out on their own.Lacey breaks down what it took to fully rebrand the company into WeCo Rooter, why they were willing to take a step back to build something they could truly own, and how the business is now approaching $6M while continuing to build momentum.The conversation also covers customer service, building trust, training technicians, pricing, growing the average ticket ethically, and the challenges of scaling a plumbing and drain business toward $10M.Plus, Lacey shares what she believes is broken in home services, from customer service and licensing to continuing education and staying up to date with new technology.<h2>Timestamps</h2>00:00 – Intro &amp; Meet Lacey Peevey02:00 – How Lacey and John Got Into the Business05:00 – Joining a National Plumbing Brand in 201708:00 – Growing the Business Toward $7M11:00 – Why They Decided to Go Independent15:00 – Leaving the National Brand the Right Way19:00 – The Challenges of a Full Rebrand23:00 – Building the WeCo Rooter Brand27:00 – Growing Back Toward $6M31:00 – Customer Service &amp; Building Trust35:00 – Training Technicians Beyond Technical Skills39:00 – Ethical Pricing &amp; Growing Average Ticket43:00 – Scaling WeCo Rooter Toward $10M47:00 – Building Relationships &amp; Finding the Right Training50:00 – What’s Broken in Home Services?53:00 – Final Thoughts &amp; What’s Next for WeCo Rooter Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com/" rel="nofollow">https://www.contractorcommerce.com</a>

Why They Left a National Brand to Build Their Own Plumbing Business

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/8/17/18/3fd8808d-4f02-49cc-9091-2c048a383f81_ttp_vip_room-_jack_hope_audio_final.mp3

Jack Hope, Owner of Hope Plumbing, Heating &amp; Air Conditioning, joins the VIP Room to break down the journey from a small plumbing company to a business that did roughly $62M in 2025 and is pacing toward $75M.Jack shares how he and his partner started Hope Plumbing, the pivotal role Nexstar played in helping them build systems and scale, and why they spent years focusing almost exclusively on plumbing before expanding into HVAC and, more recently, electrical.The conversation dives into the strategy behind dominating specific neighborhoods, why old-school tactics like door-to-door canvassing still work, how to know when it&#39;s time to add another trade, and why Jack believes having the right people in the right positions becomes the biggest growth lever once you reach scale.He also shares his most underrated and overrated KPIs, why he believes average ticket can be overrated, and the importance of building trust with customers instead of simply maximizing every individual call.<h3>Timestamps</h3>00:00 – Intro &amp; Meet Jack Hope 03:30 – Building Hope Plumbing From the Ground Up 07:00 – The Early Days &amp; Learning From Mistakes 11:00 – The Nexstar Turning Point 15:00 – How Hope Took Over Its First Market 19:00 – Why Door-to-Door Canvassing Still Works 23:00 – “Win One Zip Code at a Time” 27:00 – Why They Stayed Focused on Plumbing 31:00 – Going From $2M to $60M+ in Plumbing 35:00 – Adding HVAC Through Acquisition 39:00 – Why Electrical May Be Easier Than HVAC 43:00 – The Opportunity in the Electrical Market 46:00 – What’s Broken in Home Services? 48:00 – The Health of the Trades Workforce 50:00 – Jack’s Rapid-Fire Growth Questions 51:00 – Best Growth Lever Under $10M vs. Over $50M 53:00 – Most Overrated &amp; Underrated KPIs 55:00 – Jack’s Advice for Growing Home Services Businesses 56:30 – Final Thoughts &amp; Outro Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com/" rel="nofollow">https://www.contractorcommerce.com</a>

$62M & Growing: The Strategy Behind this Multi-Trade company in Indiana.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/8/11/4/178d1a79-0a3f-48e5-b513-6568ffcc895c_ttp_vip_room-_patrick_somers_audio_final.mp3

Patrick Somers, President &amp; CEO of General Air Conditioning &amp; Plumbing, joins the VIP Room alongside special guest co-host Moe Abbas (CEO of Sales Ask).Patrick’s journey is one of the most unique in home services. He started as an entry-level maintenance technician making $10/hour and worked his way up through leadership before eventually buying and leading the same company.In this episode, Patrick breaks down what it really takes to scale a business, earn buy-in as a young leader, and build a high-performing culture. The conversation also dives into operating in a seasonal market, maximizing every opportunity inside the home, and how top companies are using training, systems, and AI to improve performance.If you’re looking to grow your business, develop leaders, and get more out of your team, this episode is packed with real-world insights.Timestamps:00:00 Intro &amp; guest introductions 03:15 Overview of General Air Conditioning &amp; Plumbing ($17M → pacing $20M) 06:10 Patrick’s journey: from $10/hour tech to leadership 11:45 Rapid promotions &amp; earning team buy-in as a young leader 17:30 Buying the business &amp; structuring the deal 22:10 Operating in a seasonal market (Coachella Valley dynamics) 27:05 Maximizing opportunities inside the home 31:40 Training techs to think like sales professionals 36:20 Cross-selling between trades (HVAC, plumbing, electrical) 40:45 Using AI &amp; call tracking to improve performance 46:10 Coaching, role play, and improving close rates 50:30 Leadership philosophy, culture, and alignment 54:10 This or That segment 56:00 Outro Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com/" rel="nofollow">https://www.contractorcommerce.com</a>

From $10/Hour Tech to CEO of a $20M Home Services Business | Patrick Somers

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/8/4/5/66a9108e-873c-4384-ba4b-64fc4253c548_ben_nalty_audio.mp3

What does it take to lead the next generation of a home services business that&#39;s been around for nearly 70 years?In this episode of the To The Point Home Services VIP Room, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Ben Nalty, General Manager of Environment Masters, to talk about growing a third-generation family business, scaling across multiple trades, and stepping into the leadership role of a company his grandfather helped build.Ben shares how he went from working around the business as a teenager to running HVAC service and eventually becoming General Manager. He breaks down Environment Masters&#39; evolution from a business heavily focused on commercial construction into a residential service company across HVAC, plumbing, and electrical, and how the company has grown from roughly $25M to pacing $35M.The conversation also dives into what it&#39;s like working alongside his father, navigating succession in a multi-generational business, and the decision to partner with Redwood Services. Ben explains what that partnership has changed, from stronger accountability and coaching to improving memberships, conversion rates, average tickets, and cross-trade opportunities.Later, Ben turns the questions back on Chad and Aaron to get their advice on two challenges he&#39;s working through right now: generating more cross-trade opportunities and finding better ways to market and communicate with customers. Chad shares the cross-selling system that generated 900 additional appointments and roughly $1M in revenue in six months, while Aaron breaks down how contractors can build stronger brand messaging instead of relying solely on offers and lead generation.It&#39;s a conversation about family business, leadership, growth, cross-selling, marketing, and what it takes to carry a decades-old company into its next chapter.<h3>TIMESTAMPS</h3>00:00 – Intro02:45 – Meet Ben Nalty &amp; Environment Masters05:30 – Nearly 70 Years &amp; Three Generations in Home Services08:30 – Growing Up in the Family Business11:30 – Ben’s Path to Running the Company15:00 – Transitioning From Commercial to Residential Service18:30 – Adding Plumbing &amp; Electrical21:30 – Taking Over Day-to-Day Operations From His Dad25:00 – The Father-Son Dynamic in a Family Business28:00 – Why Environment Masters Partnered With Redwood Services32:00 – Navigating Private Equity as a Family Business35:30 – What Changed After the Redwood Partnership39:00 – Scaling From $25M Toward $35M42:00 – Improving Memberships, Conversion Rates &amp; Average Tickets45:00 – Creating More Cross-Trade Opportunities48:00 – Chad’s Cross-Selling Strategy That Generated $1M51:00 – Marketing Beyond Just Buying Leads53:30 – Final Takeaways Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com/" rel="nofollow">https://www.contractorcommerce.com</a>

How a Third-Generation Home Services Business Is Scaling to $35M

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/7/28/0/7dc57f93-92aa-400e-a859-9ff9286957e8_helmi_ben_flah_audio_final.mp3

What does it take to build a $35M home services business in just eight years?In this episode of the To The Point Home Services VIP Room, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Helmi Ben Flah, Owner of Guaranteed Service, to break down the systems, accountability, and relentless execution behind his rapid growth.Helmi shares his journey from software engineer to home services entrepreneur and how Guaranteed Service has scaled across HVAC, plumbing, and electrical since launching in 2018. He explains why his company doesn&#39;t rely solely on inbound demand, how they use customer data and AI to create outbound opportunities, and how technicians across different trades work together to generate more calls from the customers they already have.The conversation also dives into the operating principles behind the growth: tracking leading indicators instead of waiting for revenue numbers, measuring nearly everything in the business, building accountability into the culture, and learning proven systems from other successful operators and actually executing them.Later, Helmi opens up about one of the biggest challenges facing home services today: employee retention. He also shares what he&#39;d do differently if he were starting over, before turning the tables on Chad and Aaron to ask what it really takes to scale from $50M toward $100M.TIMESTAMPS:00:00 – Intro02:00 – Meet Helmi Ben Flah &amp; Guaranteed Service04:00 – From Software Engineer to Home Services Entrepreneur06:00 – The Growth From $4.6M to $35M09:00 – Execution, Accountability &amp; Training12:00 – Building an Outbound Machine16:00 – Using AI &amp; Customer Data to Generate More Calls20:00 – Leading Indicators vs. Lagging Indicators23:00 – Cross-Selling Between HVAC, Plumbing &amp; Electrical28:00 – Getting Technicians to Generate Multi-Trade Opportunities32:00 – Building One Culture Across Multiple Trades36:00 – Scaling Culture as the Company Grows39:00 – What Redwood Services Changed in the Business43:00 – Why Execution Beats Perfection46:00 – What&#39;s Broken in Home Services?49:00 – The Employee Retention Problem52:00 – What Helmi Would Do Differently Starting Over54:00 – How Do You Scale From $50M to $100M?56:30 – Final Takeaways Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com/" rel="nofollow">https://www.contractorcommerce.com</a>

How He Built a $35M Business With 56% Gross Margins & 21% EBITDA in Under 8 Years | Helmi Ben Flah

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/7/21/1/73970825-8cdb-46ad-b040-73e1d3dea28a_ttp_vip_room-_isaac_turpin_audio_final.mp3

What does it really take to build and manage a $20M multi-trade home services business?In this episode of the To The Point Home Services VIP Room, Chris Yano, Aaron Gaynor, and Chad Peterman sit down with Isaac Turpin, CEO and Co-Founder of True Corp, to break down the opportunities and challenges that come with scaling across multiple trades.Isaac shares how True Corp grew across restoration, remodeling, plumbing, HVAC, roofing, and aluminum, and why managing multiple brands, CRMs, teams, and service lines can quickly become complicated. The conversation gets into slowing down top-line growth to protect profitability, navigating a changing lead environment, cross-selling between trades, building a membership program, structuring plumbing teams, technician pay, and deciding whether your business should go wider or deeper.Isaac also flips the conversation and asks Chris, Aaron, and Chad what they&#39;ve learned from scaling their own home service businesses, including how to evaluate your market, build a membership base, structure departments, and create sustainable growth.00:00 – Intro 02:00 – Meet Isaac Turpin &amp; the True Corp Business Model 05:30 – Building a Business During the 2008 Housing Crash 08:00 – Centralizing Multiple Trades Under One Company 11:00 – The Challenges of Running a Multi-Trade Business 14:00 – Why More Revenue Isn&#39;t Always Better 17:00 – When the Leads Suddenly Stop Coming 21:00 – Cross-Selling Between Trades 24:00 – Building a Multi-Trade Membership Program 27:00 – How Cross-Selling Generated $1M in Revenue 31:00 – Getting More Revenue From Your Existing Customer Base 34:00 – How to Structure a Plumbing Team for Scale 39:00 – Sales Techs vs. Install Crews 42:00 – Technician Pay Structures &amp; Incentives 45:00 – Should You Focus on One Trade or Go Multi-Trade? 48:00 – The Hidden Complexity of Scaling Multiple Trades 51:00 – Advice for Scaling Plumbing &amp; HVAC 54:00 – Final Takeaways Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com/" rel="nofollow">https://www.contractorcommerce.com</a>

The Reality of Scaling a $20M Multi-Trade Home Services Business | Isaac Turpin

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/7/14/3/f60d79f0-faee-4a8b-945d-d0ed1c2dd447_ttp_vip_room-_richard_bogda_audio_final.mp3

From a $6/hour plumber to leading a nearly $30 million home services company, Rich Bogda has built Service Professionals into one of New Jersey&#39;s most respected HVAC, plumbing, and electrical businesses.In this episode of the To The Point Home Services VIP Room, Chris Yano, Chad Peterman, Aaron Gaynor, and special guest co-host Abdul Al-Asaad (Basic Capital) sit down with Rich to discuss:<ul><li>Building a family-owned business over 30+ years</li><li>Transitioning leadership to the next generation</li><li>Knowing when owners need to get out of the way</li><li>Developing young leaders while keeping experienced employees engaged</li><li>Recruiting and retaining top talent</li><li>Using AI to improve operations</li><li>Creating a company culture people don&#39;t want to leave</li><li>Why technical training is becoming the industry&#39;s biggest challenge</li></ul>Whether you&#39;re running a $2M company or scaling toward $30M+, this episode is packed with practical leadership lessons from someone who&#39;s lived every stage of the journey. 00:00 - Intro 04:18 - Meet Rich Bogda &amp; Special Guest Abdul Al-Asaad08:12 - From a $6/Hour Plumber to Building a $30M Business14:45 - The Leadership Changes That Fueled Growth21:18 - Why Young Leaders Are Changing the Company29:10 - AI, Innovation &amp; The Future of Home Services35:42 - Retaining Employees &amp; Building Long-Term Wealth44:30 - What&#39;s Wrong With the Home Services Industry?52:35 - Final Thoughts Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com/" rel="nofollow">https://www.contractorcommerce.com</a>

From $6/Hour to Building a $30M Home Services Business

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/7/7/3/1bd92a53-2578-4560-8475-4aa8fd64dd56_ttp_vip_room-_yelp_pt_2_audio_final__1_.mp3

Contractors asked. Yelp answered.In Part 2 of this special two-part VIP Room series, Chris Yano, Chad Peterman, and Aaron Gaynor continue their conversation with Yelp COO Jed Nachman and Hatch CEO Chris Bache to answer some of the biggest questions contractors have about Yelp.After covering reviews and reputation in Part 1, the discussion shifts to lead transparency, lead quality, geographic performance, AI-powered customer experiences, speed to lead, contractor success stories, and what top-performing companies are doing differently. The group also explores where Yelp, Hatch, and AI fit into the future of home services marketing and customer acquisition.Whether you&#39;re currently using Yelp or simply curious about where the industry is headed, this episode provides an inside look at the technology, strategy, and challenges shaping the next generation of home services growth.If you missed Part 1, be sure to check it out first for the discussion on reviews, reputation management, and the Hatch acquisition.00:00 - Intro01:08 - How Yelp Defines a Lead07:15 - How to Measure Marketing ROI13:40 - Why Yelp Performs Better in Some Markets18:55 - Tips for Contractors Using Yelp27:05 - AI Search &amp; the Future of Home Services34:40 - Building Trust With Contractors38:20 - Special Offer, Listener Feedback &amp; Closing Thoughts SPECIAL OFFER FROM YELPNew multi-location advertisers on Yelp may qualify for a 20% bonus advertising budget when they start campaigns before September 30. That means Yelp adds extra advertising dollars on top of what you spend.To see if you qualify, fill out the form at:<a href="https://business.yelp.com/homeservicevip" rel="nofollow">https://business.yelp.com/homeservicevip</a>A member of the Yelp team will reach out to help you get started.Offer is available to new multi-location Yelp advertisers only. HAVE FEEDBACK FOR YELP?As discussed in the episode, Yelp welcomes feedback from contractors. If you have questions, suggestions, or feedback on your experience with Yelp, you can reach the team directly at:listenerfeedback@yelp.com Thank you to our Sponsors!Basic Capital: https://basiccapital.com/tothepointAvoca.ai: https://avoca.ai/r/tothepointYelp:<a href="https://business.yelp.com/homeservicevip" rel="nofollow"> https://business.yelp.com/homeservicevip</a>Sales Ask: https://www.salesask.com/ Chiirp: https://chiirp.com/Send It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.com

Yelp Responds To Contractors' Biggest Complaints | Part 2

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/6/30/0/e08ed500-27be-4e98-b9b5-e31aff271846_ttp_vip_episode-_yelp_pt_1_final_audio.mp3

Contractors asked. Yelp answered.In Part 1 of this special two-part VIP Room series, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Yelp COO Jed Nachman and Hatch CEO Chris Bache to tackle some of the biggest questions contractors have about Yelp.After collecting questions directly from contractors across the industry, the conversation dives into Yelp reviews, review filtering, reputation management, contractor concerns about fairness and transparency, and the reasoning behind how Yelp&#39;s review system works. The group also discusses Yelp&#39;s acquisition of Hatch, the future of AI in home services, and what the partnership means for contractors moving forward.Whether you&#39;re a Yelp advocate, a skeptic, or somewhere in between, this is an open and candid conversation about one of the most talked-about platforms in home services.Be sure to subscribe and stay tuned for Part 2, where the conversation continues with lead transparency, lead quality, AI, customer experience, and the future of home services marketing. SPECIAL OFFER FROM YELPNew multi-location advertisers on Yelp may qualify for a 20% bonus advertising budget when they start campaigns before September 30. That means Yelp adds extra advertising dollars on top of what you spend. To see if you qualify, fill out the form at:https://business.yelp.com/homeservicevip A member of the Yelp team will reach out to help you get started.Offer is available to new multi-location Yelp advertisers only. HAVE FEEDBACK FOR YELP?As discussed in the episode, Yelp welcomes feedback from contractors. If you have questions, suggestions, or feedback on your experience with Yelp, you can reach the team directly at:<a href="mailto:listenerfeedback@yelp.com" rel="nofollow">listenerfeedback@yelp.com</a> 00:00 - Intro02:58 - Meet Yelp COO Jed Nachman &amp; Hatch CEO Chris Bache06:25 - Why Yelp Acquired Hatch11:00 - Why Yelp Is Focused on Home Services14:15 - Contractors&#39; Biggest Questions About Yelp Reviews18:30 - Why Some Yelp Reviews Aren&#39;t Recommended25:15 - Should Contractors Ask Customers for Yelp Reviews?31:45 - Why Yelp Ratings Differ From Other Platforms36:30 - Building Trust Between Yelp &amp; Contractors40:20 - Part 2 Preview  Thank you to our Sponsors!Basic Capital: https://basiccapital.com/tothepointAvoca.ai: https://avoca.ai/r/tothepointYelp: <a href="https://business.yelp.com/homeservicevip" rel="nofollow">https://business.yelp.com/homeservicevip</a>Sales Ask: https://www.salesask.com/ Chiirp: https://chiirp.com/Send It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.com

Yelp Responds To Contractors' Biggest Complaints | Part 1

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/6/23/2/e88f5bf9-3870-45ac-95bc-cb9b4be91a25_ttp_vip_room_-_zac_garside_audio_final.mp3

Most contractors spend thousands of dollars every month generating leads, but what happens after those leads become customers?This week in the VIP Room, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Zac Garside, Founder and President of Send It Email Marketing, to discuss one of the most overlooked growth opportunities in home services: staying connected with your existing customer base.The group breaks down email marketing, customer retention, CRM strategy, lead generation, offer creation, automation, and why so many contractors focus on acquiring new customers while ignoring the opportunities sitting inside their own database.Zac also shares practical examples from some of the largest home services companies in the country, including how contractors are using email to generate service calls, maintenance appointments, sales opportunities, and additional revenue without increasing their advertising spend.Whether you&#39;re running a small local shop or a multi-million-dollar operation, this episode is packed with actionable marketing and business insights you can apply immediately.Topics discussed:• Why email marketing is still one of the highest ROI channels in home services• The biggest mistakes contractors make with customer communication• Creating offers that actually generate demand• Using email to reduce dependence on paid leads• Sales estimates, maintenance, and customer retention strategies• Automation opportunities most companies miss• How AI is changing marketing and content creation• Why branding and customer relationships matter more than ever• The importance of staying top-of-mind with past customers• Marketing lessons from some of the industry&#39;s fastest-growing companies FREE RESOURCE FOR TO THE POINT LISTENERSWant to put these strategies into action?Zac Garside and the team at Send It Email Marketing created a free swipe file featuring 20 proven email templates contractors can use to generate more demand, stay top of mind with customers, and drive additional revenue.<a href="https://www.withsendit.com/top-secret" rel="nofollow">withsendit.com/top-secret</a> 00:00 - Intro02:15 - Meet Zac Garside &amp; Send It Email Marketing05:30 - Why Most Contractors Ignore Their Best Lead Source09:45 - The Biggest Email Marketing Mistakes Contractors Make14:20 - How To Get Customers To Open Your Emails18:40 - Why Branding Matters More Than Subject Lines22:15 - The Difference Between Google Leads and Email Leads26:50 - Creating Offers That Actually Generate Demand31:10 - The Customer Database Most Contractors Ignore35:45 - Retention vs Lead Generation40:20 - Marketing Automation Opportunities You&#39;re Missing44:30 - AI, Marketing, and the Future of Customer Communication49:10 - How Top Contractors Stay Top of Mind53:20 - Zac&#39;s Best Marketing Advice for Contractors56:15 - Free Email Marketing Swipe File for Listeners57:30 - Final Thoughts Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: <a href="https://www.contractorcommerce.com/" rel="nofollow">https://www.contractorcommerce.com</a>

The Highest ROI Marketing Channel Most Contractors Get Wrong

The Home Services podcast that gets to the point, with solutions to help your service company grow. Our focus is to help HVAC, Plumbing, Electrical, Roofing, etc. companies learn how to grow their companies with marketing & operational solutions.