The Got Bliss. Campaign
This podcast is the voice of Thought Shift, a non-profit marketing agency that operates without a product to sell. Our sole purpose is to use strategic "nudges" to steer society away from the $1 trillion in annual costs and 1 million preventable deaths linked to poor lifestyle habits.
The Issue: The Silent Epidemic
Physical, economic, and emotional harms are often the result of easily correctable habits. These individual struggles aggregate into a massive societal burden that drains resources and lives.
Our Solution: Marketing for Good
Through our featured campaign, "Got Bliss.", we apply high-level advertising tactics to promote preventative thinking. We focus on five core pillars to help listeners reclaim their well-being:
- Be the Best You: Identity and potential.
- Less is More: Minimalism and moderation.
- Ingest the Best: Conscious consumption.
- Stay Connected: Meaningful human interaction.
- Sleep Well: Essential recovery.
The Founder’s Journey
The podcast is rooted in the personal experience of our founder, Peter Faulk. After a harrowing period of severe depression and self-starvation—which saw his 6-foot frame drop to 140 pounds and left him temporarily blind—Peter underwent a total physical and emotional rebuild. He founded Thought Shift to use what he learned during that transformative recovery to help others avoid reaching their own breaking point.
Next Steps & Goal
Our goal is to reduce the physical and financial toll of habit-based illness by nudging listeners toward healthier thoughts and more fulfilling lifestyles.
