#73 - Miranda Ballard - NielsenIQ [Head of SMB West Europe & Global]
Today's guest is the absolutely brilliant Miranda Ballard, Head of Small and Medium Business at Nielsen IQ.
I loved this conversation, it was equal parts cathartic, fascinating and entertaining to say the least!
Miranda digs into the critical role of data for small businesses, emphasising the importance of competitor data, consumer behaviour insights, and the impact of AI in market testing.
Miranda shares her personal journey from a performing arts background to the data industry, highlighting lessons learned from her own business success and failures.
The conversation also touches on the challenges small brands face in utilising data effectively, the significance of repeat purchases, and other key takeaways you need to listen to!
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Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 Introduction to Nielsen IQ and SMB Market
08:45 Key Data Insights for Challenger Brands
16:05 Challenges for Small Brands in Different Markets
21:26 Innovations in AI and Consumer Insights
28:12 The Journey from Arts to Data
38:18 Key Learnings and Career Insights
45:25 Navigating Price and Promo Strategies
