SHOW / EPISODE

#73 - Miranda Ballard - NielsenIQ [Head of SMB West Europe & Global]

Episode 73
49m | Jan 25, 2026

Today's guest is the absolutely brilliant Miranda Ballard, Head of Small and Medium Business at Nielsen IQ.

I loved this conversation, it was equal parts cathartic, fascinating and entertaining to say the least!

Miranda digs into the critical role of data for small businesses, emphasising the importance of competitor data, consumer behaviour insights, and the impact of AI in market testing.

Miranda shares her personal journey from a performing arts background to the data industry, highlighting lessons learned from her own business success and failures.

The conversation also touches on the challenges small brands face in utilising data effectively, the significance of repeat purchases, and other key takeaways you need to listen to!

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Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Nielsen IQ and SMB Market

08:45 Key Data Insights for Challenger Brands

16:05 Challenges for Small Brands in Different Markets

21:26 Innovations in AI and Consumer Insights

28:12 The Journey from Arts to Data

38:18 Key Learnings and Career Insights

45:25 Navigating Price and Promo Strategies

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