As we wrap up another incredible season of The ReWork podcast, I want to send you off for the summer with a little dose of inspiration to keep you motivated and empowered. Today, we're joined by a ReWork favorite guest, Kathryn Langsford, a seasoned portrait photographer and entrepreneur who's here to share her advice on overcoming fear and anxiety about your business.

We all grapple with fears about our businesses. 

It’s unavoidable. 

And with the state of the world, it almost feels irresponsible NOT to be fearful. However, operating from a place of fear has never and will never serve you in a positive way. 

There are actionable practices that can help prevent anxiety about our business from sending us into a self-defeating spiral.

In this discussion, Kathryn and I discuss how to get out of your own way and put practical actions in place to move forward—even when we're super scared. From her almost 25 years of experience in the industry AND just LIFE, Kathryn has learned the importance of self-care, human connection, and taking action, no matter how small, to keep her momentum going.

So as we head into the summer, consider these strategies for managing your own anxiety and navigating the ups and downs of entrepreneurship. 

In this episode, you’ll learn:

• The importance of making time for yourself
• Ways to identify anxiety and fear and what to do about it
• Strategies in moving forward in spite of your fear

Here’s a glance at this episode:

• [3:16] - Kathryn has been in business for almost 25 years and ATJ has been in business for almost 20. They’ve been through ups and downs.
• [5:40] - Self-care is crucial. Kathryn makes sure that she has a lot of time for herself.
• [7:26] - Regularly making time for connections is important.
• [8:52] - During periods of extreme stress and even grief, Kathryn went into these phases of prioritizing self-care. Now, she integrates it into her regular living.
• [11:58] - The bottom has never fallen out so far. Take that high level fear out of a situation.
• [15:44] - Feelings are not facts.
• [17:06] - Taking action, even a small action, is forward momentum.
• [19:31] - For ATJ, the summer is time to get ready for a busier season. Everyone’s slow times might be different.
• [21:30] - Kathryn describes the schedule she maintains every month that has benefitted her wellbeing and her business.
• [24:14] - We are the ones in our own way.
• [26:14] - For a long time, Kathryn was convinced that successful business owners didn’t take weekends off.
• [28:14] - There are many things that we have no control over. It is freeing to know and accept that there are some things we cannot change.
• [30:16] - Fear kills so many parts of what we need to have a successful, thriving business.
• [31:32] - It is so beneficial to have a friend in the business.
• [34:20] - Be careful who you spend your time with. It is really easy to surround yourself with people who will pull you down.
• [36:43] - A great way to boost your confidence is to reach for the low-hanging fruit. 
• [40:13] - If summer is your slow season, make a list of the things you can do to prepare for busier times.

Links and Resources:

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Kathryn Langsford

Website | Instagram

Do The ReWork

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Allison Tyler Jones

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Nobody wants problems with clients.

Many of us are sensitive, creative souls who prefer to avoid conflict at all costs.

But the reality is, client problems will still happen.

The key is to prevent as many of them as possible BEFORE they arise. 

In this episode, we'll explore the "Five C's" of getting out ahead of client problems: 

Clarity

Conversation

Consultation

Confrontation

and

Closure

By implementing these Five C's in your photography business, you'll not only anticipate, but prevent client problems, while you enhance your processes and client relationships over time.

In this episode, you’ll learn:

• The Five C’s to prevent client problems
• Ways to implement each part of the process
• How to handle mistakes that can actually boost your image

Here’s a glance at this episode:

• [2:33] - Number 1: Clarity. Make it clear what you do and how you do it.
• [3:54] - Sometimes it can be very confusing when we want to change things. We need to be clear.
• [4:59] - Number 2: Have a voice-to-voice conversation, not just a text or an email.
• [7:08] - Don’t just send a price list as a response to an email or DM.
• [8:10] - Number 3: Have a client consultation. This is where we put together a game plan.
• [9:25] - If the client consultation goes well, you’ll have a new loyal client or clients will weed themselves out.
• [11:52] - Number 4: Confront the elephant in the room. These are the frequently asked difficult questions. We know they’re coming.
• [13:03] - Not talking about digital files and pricing will only create a disappointed client. Don’t be afraid to confront these two items early.
• [15:06] - Even if they haven’t asked about the price, we confront it right away.
• [18:04] - It is recommended to define the scope of work and dive into the details later.
• [19:10] - Number 5: Closure. This phase looks like an assessment.
• [20:40] - If something goes wrong, sit in the discomfort and find where it went wrong.
• [21:47] - The way you handle a mistake can be your best marketing.
• [27:27] - There’s no wasted experience unless we’re unwilling to learn from it.
• [28:42] - Employing these Five C’s in your business will make your process better and better every time. You will improve exponentially and so quickly.

Links and Resources:

Download a Transcript

Podcast Episode #003 - Having a Successful Initial Client Call

Do The ReWork

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Allison Tyler Jones

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If only we could actually do all the things our clients THINK we can do in Photoshop….am I right?

Today, we're digging into the world of portrait retouching – that magical process where we take already stunning images and make them even more polished and perfect. And that means, Stacey Hemeyer, ATJ Photo’s Associate Photographer and Retoucher Extraordinaire is joining us for a long overdue convo about all things retouching.

Clients may come to us with wild expectations, thinking we can perform Photoshop miracles and transform them into unrecognizable beings; and sometimes we can, but SHOULD we?

And then there are clients who are completely wowed by what they thought would BE impossible. Retouching can absolutely change a client’s experience, but we’ve got to know how to balance expectations with results.

Stacey shares valuable insights on how to handle these situations with grace and professionalism, ensuring that our clients understand what's possible and what's NOT.

We’ll also cover some essential tips and tricks for navigating the delicate balance between enhancing images and maintaining authenticity. 

We’ll be discussing retouching preferences with clients before a session and whether or not you should provide proofs for approval prior to printing. 

It's not always smooth sailing in the world of portrait retouching but Stacey shares some entertaining and enlightening stories about retouching gone wrong – and right! – giving us valuable lessons on what to do and what to avoid.

In this episode, you’ll learn:

• The appropriate times to retouch
• Questions to ask clients before and during a shoot regarding retouching
• Situations where retouching should be avoided

Here’s a glance at this episode:

• [3:16] - Sometimes clients have questions about retouching before a session. Stacey explains to clients that the photos need to look like them.
• [4:39] - The amount of retouching also depends on who is buying the photo.
• [6:37] - Photographers all have a different philosophy on retouching and the type of shoot it is makes a difference.
• [8:40] - You have to consider your brand when you’re retouching. What do you want people to notice about your work?
• [10:39] - Stacey shares a story about unrealistic expectations.
• [12:41] - The majority of ATJ clients approve retouches after the first viewing of them.
• [13:50] - Stacey provides retouches as a proof with a watermark in a PDF through email.
• [16:03] - Managing the back and forth can be a challenge, but there are some solutions.
• [17:56] - Stacey shares how she learned the lesson that just because you can do something, doesn’t mean you should.
• [19:33] - There are things that are definitely a no-no when it comes to what to retouch.
• [22:11] - Guide clients with questions about retouching things out, like braces, scars, and acne.
• [26:12] - Allison shares the story of how retouching and reprinting a family portrait absolutely changed a negative into a positive.

Links and Resources:

Download a Transcript

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Today's episode is one that hits close to home for many of us: using charitable auction events as a way to market our photography businesses. Now, before you roll your eyes or sigh in frustration, let's discuss. 

Donating a session to a good cause SEEMS like a great idea. 

We cross our fingers for some buzz and new clients, only to feel a bit let down by:

• Never hearing from the auction winners at all
• A less-than-amazing sale after shooting our hearts out
• A battle with a new client over pricing and what was (or wasn’t) included in the gift certificate

Maybe at this point, you’ve given up on auctions altogether. 

Not so fast! Charitable auctions really are fantastic opportunities to not only attract right-fit clients, but also give back to the community. You just have to do them right.

In this episode, we'll discuss the potential pitfalls and offer practical solutions to ensure your charitable auction endeavors are a resounding success.

From the frustration of auction winners not redeeming their certificates to the challenge of attracting bids in the first place, we'll address the key issues photographers face in this type of marketing. Whether it's setting clear criteria for your donations, optimizing your display, or refining your auction strategy, we'll explore quick and easy steps you can take to make charitable auctions work wonders for your business.

In this episode, you’ll learn:

• The common problems photographers face with this type of marketing
• How these problems can be addressed and prevented
• Questions to ask yourself when a charitable auction is not a success

Here’s a glance at this episode:

• [2:06] - Have you tried this before? Many photographers have given up.
• [4:10] - This is one way that we have built a great new client pipeline.
• [5:35] - One way to avoid the problem of auction winners not redeeming their certificate is to donate with specific criteria.
• [7:27] - What happens if no one bids on your stuff? A better question would be, “Why is no one bidding?”
• [9:24] - Whatever is on your display will attract the people who want it. Be intentional.
• [10:27] - There are in-person and online silent auctions and they are very different.
• [12:32] - When someone wins an auction, what happens next? Some winners only want what is free and that isn’t going to be a client that sticks around.
• [15:15] - In the donation itself, you may be donating way too much or not enough.
• [16:38] - Donating something that requires a ton of work and time from you is a huge mistake.
• [17:51] - Learn what the sweet spot has been for us.
• [19:37] - We need to know and set the rules and requirements clearly.
• [21:23] - Rework your auctions through rules, displays, and being organized and prepared.
• [24:24] - Reflect on where you might be making a mistake in charitable auctions that might just need a little fix.

Links and Resources:

Download a Transcript

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

This episode is a special treat as we sit down with Lesa Daniel from Gregory Daniel Portraits and their legendary studio manager, Pat Chivers. If you've ever heard Lesa or Gregory's discussions, you've undoubtedly heard tales of Pat's indispensable role in their studio's success.

In our conversation with Lesa and Pat, we explore the intricacies of studio management and team dynamics, and how Gregory Daniel Portraits thrives with a small-but-mighty team. From the luxurious client experience they cultivate to the behind-the-scenes magic orchestrated by Pat, you’ll learn how they seamlessly divide duties and leverage each other's strengths. 

You may be a solopreneur considering your first employee or a seasoned business owner looking to expand or make changes. Regardless of your situation, I’m convinced that every team needs a person like Pat.

In this episode, you’ll learn:

• What qualities to look for in a new employee
• Why hiring a team member is valuable
• What NOT to do when hiring an employee
• The surprising places you might find the perfect person

Here’s a glance at this episode:

• [3:31] - Gregory Daniel Portraits is a luxury studio that focuses on spoiling their clients.
• [4:45] - This team of three splits up duties and Lesa describes the role they each play.
• [8:01] - Pat describes what she does for the studio in the background as the “air traffic controller.”
• [9:35] - The duties are split by strengths and interests. They all rely on each other.
• [11:43] - They don’t micromanage each other. They are all trusted in their roles and duties.
• [14:29] - When everybody owns their job and they are proficient at what they do, they trust each other.
• [18:17] - Taxes can be outsourced, but Pat is also in charge of managing that for the business as well.
• [19:52] - Write out duties if you need clarity or if you are just starting out.
• [20:39] - Separate yourself from the people you are hiring. You don’t want them to be exactly like you.
• [22:37] - Don’t dismiss the people who love the things you don’t like to do. Value their strengths and accept that you need someone who can do the things you can’t.
• [25:02] - Lesa and Pat discuss mistakes people make when hiring new employees.
• [26:58] - Lesa highly recommends doing a quick weekly meeting with team members to make sure everyone is on the same page.
• [29:17] - Always say thank you to your employees as they leave.
• [30:28] - Pat has very little client contact. She explains some of the tasks she does for the business.
• [32:44] - Pat is bringing all of her experiences in the world to her job and to her employers as ways to improve the business.
• [35:15] - “I have people for that.”
• [37:19] - Lesa describes how she interacts with different types of clients and what she handles in her role at the studio.
• [38:49] - It is important for every photographer to know that they are not going to be the right person for every client.
• [41:22] - Lesa and Gregory have been in business for 44 years and really know what they each do well in the team.
• [44:09] - Don’t pigeonhole yourself into thinking you need a full time employee. You might need somebody to work a few hours a week on tasks you are not good at.
• [46:49] - Word of mouth and referrals are great. The people you are looking for could be a friend of someone you know.
• [49:19] - Allison has had many employees and would rather have somebody who is a go-getter over someone she has to micromanage.
• [53:01] - Have a trial period for new hires to make sure it is a good fit for you and the team member.

Links and Resources:

Lesa Daniel and Pat Chivers

Gregory Daniel Portraits Website

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

If you're in need of a ray of positivity and valuable insights on navigating change in your photography business, then grab a pen and settle in.

Vicki Taufer, the owner of V Gallery Portrait Studio in Morton, Illinois joins us and with her, she brings a sunny disposition and a wealth of experience in our industry. 

Vicky’s success has been anything BUT linear. She has run a huge portrait studio with many employees in her hometown; she’s also been a solopreneur with no studio, shooting on location in a brand-new town. 

Vicky joins us at a critical juncture in her career as she comes full-circle back to opening a new studio in her hometown. 

Vicky will share some behind-the-scenes on moving into her brand-new studio and delve into the deeper aspects of finding the elusive sweet spot where her passion and purpose align.

Throughout our conversation, Vicki reminds us of the beauty of uncertainty and the power of embracing change. From holding onto things loosely to navigating tough seasons with resilience, Vicki's journey is a testament to the transformative potential of staying open to new possibilities.

So whether you are a seasoned portrait photographer in business for decades, or you are just starting out on your entrepreneurial journey, this episode offers a lot of inspiration on how to embrace change. 

In this episode, you’ll learn:

• How to move forward through tough seasons
• How positive change could be
• Ways to be willing to hold onto things loosely

Here’s a glance at this episode:

• [3:09] - Vicki shares her background and how she started out in the photography industry.
• [4:57] - There have been many different iterations of the ways Vicki and her husband have had to run their business.
• [7:37] - It seems as if every five years, there is a big change for Vicki.
• [8:40] - This business has allowed Vicki to tailor things around her family.
• [10:33] - The new location is beautiful, but she has had to get really creative.
• [14:08] - Storage is a current challenge in the new location.
• [16:25] - Vicki explains some of the decisions she has had to make and what she hasn’t decided on yet.
• [18:12] - Sometimes ideas and solutions to problems come at unusual times.
• [20:19] - Even if it's not a huge physical move, every five years is a great time to re-evaluate.
• [24:19] - Of course Vicki has had ups and downs and times of burn out.
• [27:00] - We get into ruts and stop thinking about the possibility of change.
• [29:35] - Hold things loosely. It’s okay for things to change.
• [31:22] - Keep the things that are working. You don’t have to let go of every single thing and start over.
• [33:25] - There will be hard times and it's not easy running a business through tough seasons.
• [35:27] - The new studio will be in a good enough state to reopen without it being completely done.

Links and Resources:

Vicki Taufer

Website | Instagram

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Today, we're diving deep into the core of a luxury portrait business with the esteemed Gregory Daniel, owner of Gregory Daniel Portraits in Titusville, Florida.

Gregory is not just a repeat guest; he's one of our most popular experts on all things branding and luxury, and today, he's bringing up a topic that's been simmering in his mind for some time now. (I feel like there should be a drumroll inserted here.)

Gregory poses the question: Do we really know what we're selling? 

As he shares his insights, it becomes clear that there's a significant shift happening in the photographic industry and not a good shift. 

It’s a shift away from our core identity and purpose.

Gregory's observations are profound. He emphasizes the allure of the experience-focused approach that many portrait studios are adopting, but he challenges us to reconsider where our priorities lie. 

Are we placing too much emphasis on the experience and neglecting the essence of our craft – the product itself?

There’s no doubt that the experience a client has in your studio is important. But should it be the only thing that matters? No. The experience certainly enhances the product, but it should never overshadow it. Gregory says it best when he says, “I think about my product and then the experience is wrapped around it. The experience cannot survive on its own.”

So, what are YOU really selling? Have you allowed yourself to get so experience focused that you aren’t helping your clients see the value in the finished product? 

If so, you’re not alone and you’re not without an answer!

Get out your notepads and pencils–you’re going to want to take notes on this one. 

In this episode, you’ll learn:

• The importance of building a brand foundation with a strong sense of self
• How to put the product at the center of your business
• How to share who you are and who you are not

Here’s a glance at this episode:

• [2:58] - As an industry we are drifting away from who we are and what we sell.
• [5:33] - Gregory compares the shift to a raft ride experience.
• [7:45] - The experience should not be at the center. The core should be the product with the experience wrapped around it.
• [10:08] - Clients are going to have a great experience and the experience makes the product even more worth it. But the product is at the center.
• [12:43] - It is more important for your clients to know you than for you to know your clients.
• [14:59] - Gregory describes his business model and why it’s a little different. He gains inspiration by looking outside the photography industry.
• [17:26] - If you are clear about who you are and what your business is, the right-fit clients will come directly to you.
• [19:19] - Allison is also a fan of knowing who she is not.
• [21:36] - What other businesses focus more on the experience than the product?
• [24:23] - Selling digital files to post on social media is not a product.
• [27:38] - What is the thing that clients will see when they walk through the door that will make them say, “Wow! I want that.”
• [30:51] - Allison suggests a way to keep clients on track which also improves the experience.
• [33:50] - How can you make it clear who you are and what you do?
• [36:07] - Allison describes the avatar of her ideal client and it has nothing to do with money.
• [39:09] - Focusing on the experience is a business model, but is it the right one for you in this industry?
• [41:03] - When you wrap the product in an experience, the experience lasts from start to finish.
• [43:00] - Reading books and learning more are great, but you have to find your foundation first.
• [47:04] - What would be the one thing you would love to do and feel so passionate about doing if you wiped the slate clean?
• [51:39] - Make sure your brand is solid and it could form your product.

Links and Resources:

Download a Transcript

Book - Building A StoryBrand by Donald Miller

Book - The Experience Economy by B. Joseph Pine II & James H. Gilmore

Gregory Daniel

Website | Instagram

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Have you ever stopped to think about what makes your portrait session experience different than any other portrait studio?

Is it the price? 

The studio itself? 

Sexy packaging?

Digital files/no digital files? 

None of the above?

My guest today would submit that it's not about any of these things.  

Differentiating yourself from other photographers is about the managing and creating the experience of capturing a moment with the people our clients love most.

In this episode, Jed Taufer, a former podcaster turned Strategic Projects guru at White House Custom Colour joins us with his wealth of experience as both a portrait studio owner (with his wife, Vicky)  and a seasoned industry expert, Jed brings a unique perspective to the table when it comes to making the client experience something really special. 

He also tells it like it is and is very funny (bonus). 

Jed will inspire you to:

Consider the importance of CONFIDENCE in your process–do you have confidence? Do you have a process? 

The transformative power of putting the client at the center of your sales.

To really THINK about what we want our clients to feel and experience during their time with us. 

This episode will leave you feeling inspired to make your client’s experience, your products, and your business as special as you can.

In this episode, you’ll learn:

• What clients really want out of a portrait session
• The role your level of confidence plays in the process
• How to determine and focus on what you want most for your clients

Here’s a glance at this episode:

• [2:58] - Jed shares what things have looked like for him in the past few years.
• [4:39] - It can be tough for a photographer to shift from shoot and burn to selling finished products.
• [7:19] - Confidence is a really big part of the process.
• [9:03] - It is a disservice not to offer your clients products through sales.
• [12:03] - Jed describes the experience of being on the client side of things and seeing the final products and wanting all of it.
• [15:24] - We undervalue what the experience can actually be. It is the experience of being with and watching people they love.
• [17:25] - Are you using your talents in the highest way?
• [19:05] - You have to know what you really want. 
• [22:24] - There are a lot of different directions you can go down when you answer the question, “What do you want?”
• [25:37] - You’re not going to get the time back. Work towards the things you want, not the things you don’t really care about.
• [28:13] - Building your confidence is a layer at a time.

Links and Resources:

Jed Taufer

Website | Instagram

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

When it comes to marketing, does it seem like what worked a few years ago just isn’t cutting it anymore?

Marketing changes fast and, to reach the best clients for your business, you need to change with it but how?

Hayes and Fisk Photography in Richmond, Virginia has been creating portraits for 30 years and during that time, Mary Fisk-Taylor has tried just about every marketing strategy there is, all with varying degrees of success. Years ago, creating a display in the local mall was the way to go–now?---not so much. 

Join us for the second in our two-part series on Marketing: What’s Working Now? Getting Referrals.

Mary explains what has worked in the past that is still working, but more importantly, she’s spilling the beans about a brand new strategy that has completely changed the game for her: asking for referrals.

Okay, so it's not a new strategy… How many times have we heard that asking for referrals is effective? But doesn’t it feel cringey and uncomfortable? Mary explains how a minor shift in how she has approached asking for referrals has not only brought new clients in, but she has attracted the exact type of clients that her business needs.

You’ll learn what that shift is and the steps you can take to start bringing in more of that perfect-fit client to your portrait studio. By implementing this strategy, you’ll be teaming up with your current rockstar clients and bringing more people on board who value the work you do.

In this episode, you’ll learn:

• How to ask for referrals without feeling cringey
• Why this type of marketing works so well
• How to make shifts in your mindset to allow for growth

Here’s a glance at this episode:

• [4:26] - Hayes and Fisk Photography has been in business for 30 years, but the interesting change recently is the aging-out of current clients.
• [5:57] - Online marketing is great, but there is a lot of noise to break through.
• [7:18] - One constant form of marketing Mary has implemented is what she calls “warm calling”.
• [9:19] - Mary describes Heirloom Sessions.
• [10:18] - For about ten years, Mary has hired sales representatives that are current or former clients to book sessions.
• [12:19] - She explains “micro-influencers” in her local community and the impact of asking a big client to help bring people in.
• [15:09] - Asking for referrals doesn’t come from a place of desperation. Mary approaches it as wanting more clients that are just like them.
• [17:53] - The way she is asking for referrals has brought in half a million dollars this year.
• [19:50] - Asking for referrals can feel cringey. But there is a way to ask a client for their help.
• [23:10] - Mary describes a local event that a client was able to help her get into.
• [24:51] - Marketing has to be deliberate and intentional.
• [26:04] - The number one thing is believing in yourself that you can do this and charge what you deserve. This is the biggest barrier.
• [30:45] - If you are not charging what you deserve and paying a ton for marketing, you are not running a business. You are paying for an expensive hobby.

Links and Resources:

Mary Fisk-Taylor

Website | Podcast

Do The ReWork

Website | Instagram

Allison Tyler Jones

Website | Instagram | LinkedIn

Have you ever asked a fellow business owner how they get clients and get a response like, “All our marketing is word of mouth?” 

What are you supposed to DO with that?

What does “word of mouth marketing” even mean?

How I interpret that answer is that I do my job so well and spoil my client so fabulously that they brag about me to other people = word of mouth marketing. 

But what if there was another way of looking at that answer? 

Well, there is and our guest, Jeff Dachowski, former president of Professional Photographers of America and co-owner of Dachowski Photography, is here to tell us how he looks at word of mouth marketing and how changing the way YOU look at it could do great things for your business.

This episode is the first in a two-part series on Marketing: What’s Working Now.

Jeff sheds light on the essence of word of mouth marketing and shares invaluable insights into how you can leverage this powerful tool to grow your own portrait studio. 

You’ll learn actionable ways to be who YOU are instead of copying the trends du jour. 

Jeff also shares ideas for focusing on the people who are naturally drawn to your brand –the people that “get” you all while maintaining consistency in your messaging and brand identity. 

Jeff will share how he and his wife and partner, Carolle, utilize the concept of a "nag list" in their studio to keep tabs on people they run into when they are out and about and turn them into returning clients. 

Jeff’s strategies for nurturing existing client relationships will help you to spoil your best clients and get them talking about you THE WAY YOU WANT THEM TO TALK and bring in other clients just like them 

Word-of-mouth marketing isn’t waiting around for clients to start talking about you–it starts by giving them something to TALK ABOUT! You’re going to want to take notes on this one.

In this episode, you’ll learn:

• What word-of-mouth marketing entails

• How to embrace this type of marketing

• How to ensure your marketing aligns with you brand and core values

Here’s a glance at this episode:

• [3:49] - The main thing that is working for Jeff right now is being true to his brand.

• [4:55] - Focus on the people who are attracted to your brand.

• [6:51] - Jeff puts less into marketing than most people do and focuses on curating and maintaining the brand.

• [9:09] - Don’t try to be someone you are not. Be yourself and the core values of your brand.

• [12:12] - You don’t have to have a “high-end” personality for your brand to luxury.

• [15:06] - What you say and how you say it will be parroted by your clients.

• [17:12] - Once you have a solid clientele who understands what you do, it becomes a self perpetuating business.

• [19:39] - Many creatives are introverts. Jeff talks about connecting with people regardless of what type of person you are.

• [23:08] - What is a “nag list”?

• [26:51] - A common mistake is constantly looking for new clients, when you’ve got clients that you could be paying attention to.

• [28:39] - Jeff shares some of his goals for this year including making sure his website and social media profiles all match and share the same message.

• [32:07] - When we say word of mouth, we’re not just talking about waiting for someone to talk about you.

• [34:56] - When you are yourself and speak the language that matches your brand, clients will repeat that same language.

• [36:48] - Marketing is in layers.

• [39:10] - Think about the language you use and consider what you want clients to take away as word of mouth.

• [41:46] - Consider what is in integrity in your brand.

• [42:39] - Some of the best marketing ideas never make it off the table if they don’t match the values of your brand.

• [45:08] - It’s not always about the money in marketing. There is also a lot of emotional energy invested.

• [47:09] - Allison describes the three filters she puts marketing through. She calls these “pillars” and Jeff shares what his are.

• [49:51] - You can find a document on the PPA website called Priorities and Objectives that is really helpful.

• [52:54] - Stop chasing. Think about all that you are putting out there and make sure it’s right.
  

Links and Resources: 

Jeff Dachowski
Website

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

At its core, the art of marketing and selling involves guiding clients through the decision-making process. Yet many photographers encounter challenges in bringing transactions to a decisive close. We’ve all been there. Maybe the consultation wasn’t clear enough. Maybe we have a hard time saying no to clients that are not the right fit. Or maybe the View and Order session is too overwhelming. Whatever the reason, we might find ourselves with clients that just can’t seem to make a final decision.

The amazing Kathryn Langsford joins me for this discussion about helping our clients finalize a decision. From running around like a chicken with her head cut off to now dedicating time to the right-fit clients, she really has been through it all. She is here to share her insights on how photographers can make more money with fewer clients while ensuring clients feel confident in their choices. 

Imagine a View and Order session. Are your clients sitting through a 40-image slideshow with their eyes glazed over? Are they tired and overwhelmed at the end and then walk away to “think about it”? Or are they seeing your beautiful art of their beautiful family on their beautiful wall? Guiding clients to that final decision can be hard, but with some organization and making sure you have the bandwidth to serve them, these right-fit clients, this vision is definitely achievable.

In this episode, you’ll learn:

• How to achieve success with fewer clients
• Ways to smoothly guide clients to finalize decisions
• How to put aside “being busy” to focus on serving the right-fit client

Here’s a glance at this episode:

• [3:34] - A great and absolutely attainable goal is to make more money with fewer clients.

• [4:36] - Kathryn and Allison both recommend The Pumpkin Plan by Mike Michalowicz to take the first step.

• [7:08] - For a long time, Kathryn felt that she had to give all her attention to her big spenders, but that isn’t always the case.

• [9:10] - Be clear about the clients you need to let go.

• [10:53] - The best use of your time is to create art for your clients. Not run around like a chicken with its head cut off.

• [12:34] - We don’t say no to small prints and holiday cards, but they are not the purpose for booking a session.

• [14:32] - How do we share changes with existing clients? They might not be the right fit anymore, but you won’t know that until you share what you do.

• [17:18] - Allison prints a large version of a portrait to show after a session to give clients the feel of having an art piece on their wall.

• [20:03] - There are going to be clients that don’t understand what you’re doing and that’s okay.

• [21:49] - There is a glorification of being really busy.

• [23:14] - The way you spend your time with clients is different when you are less busy. The way you serve your clients will be more meaningful.

• [26:09] - To help clients make a final decision, you have to be organized.

• [27:23] - All the steps to the process are easier to execute if you’ve got the time to think about them.

• [29:42] - For the health of your business, you have to consider what decisions your clients are making and what they’re asking of you.

• [32:36] - Clients are thrilled with how easy a new method is. The view and order session is so much easier to make final decisions than sifting through 40 prints.

• [36:07] - When you change the way you do the view and order sessions, you help clients make a final decision.

• [39:21] - When you are spread thin, you won’t have the bandwidth to serve your best clients.
  

Links and Resources:
The Pumpkin Plan by Mike Michalowicz

Kathryn Langsford
Website | Instagram

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

Richard Marchisotto is a seasoned photographer who has been making significant shifts in his business over the past couple of years. Transitioning from a volume wedding model with multiple photographers to a luxury portrait studio,shooting less and making each session count more, Richard's journey embodies the evolution many photographers are considering making.

As a valued member of our MindShift community and a former student of the Art of Selling Art™ course, Richard shares his experiences and the specific changes he's implemented to transform his business.

Richard's story is one of dedication and adaptation. Beginning his photography career at an early age and continuing his father's studio legacy, he remains passionate about his craft and committed to excellence. During our discussion, Richard delves into the nuances of client qualification, emphasizing the significance of upfront communication and transparent pricing and shares insights into his studio's sales process. 

In addition, Richard highlights the importance of continuous learning and innovation in the photography industry, specifically the need to stay on top of new sales techniques. Through it all, his unwavering passion for photography shines through, reminding us that success in this field requires both genuine love for the craft AND business savvy.

In this episode, you’ll learn:

• The possibilities of shifting away from high volume weddings
• How continuous learning impacts your business long term
• The importance of loving what you do

Here’s a glance at this episode:

• [2:50] - Richard shares his background and the legacy of Sherwood Photography.

• [4:34] - The studio went from shooting hundreds of weddings per year to only 21 last year. He explains how his new pricing has made wedding shoots more of a boutique experience for clients.

• [6:12] - Your website should be a reflection of you.

• [8:51] - Richard describes a typical package for clients and how they’ve been able to print and design wall art in-house.

• [11:53] - One strategy that qualifies clients as the right-fit is to be upfront with a sitting fee.

• [13:04] - Richard shares the average sale price last year and the comparison of years past.

• [19:56] - Richard describes how he uses proofs to help clients envision their wall art.

• [22:09] - Going to conferences and learning about the craft is important, but what Richard is learning more about now is all about new ways to sell.

• [24:05] - He was born into this industry and felt from the time he was very young, he loved photography. Richard says he still loves what he does everyday.

• [27:30] - Your heart also needs to be fully in it to not only enjoy what you do but to also be successful.
  

Links and Resources:
Download a Transcript

Richard Marchisotto
Website | Instagram

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

In this episode, we are privileged to hear from Hildi Todrin, the talented photographer behind Crane Song Photography in Connecticut. Hildi is absolute proof that nice girls not only finish first but can thrive in building and running their own successful portrait studios. Though soft-spoken, she has the qualities of a great businesswoman, and with her love of learning and helping others, she has become a cherished member of our MindShift Community. Throughout our conversation, Hildi shares what she has learned and applied to her business, particularly from the Art of Selling Art course. We explore how she has integrated these concepts into her pricing strategies, which has left her with newfound pride in her business.

As we discuss, Hildi explains the importance of transparency and upfront communication. You’ll hear her ah-ha moments, her tips on selling albums in a new way, and how she was able to confidently step into the role of being a trusted advisor to her clients. Although her business has been successful for many years, Hildi is passionate about learning ways to improve. She took the pieces that resonated with her and they have not only enhanced her experience as a photographer and business owner, but has made the experience for her clients even better. She says it best when she says, “Finding the right-fit client is magical.”

In this episode, you’ll learn:

• The value of education at different points in your journey

• How to be up front and transparent with your clients

• How to find pride in your pricing

Here’s a glance at this episode:

• [3:08] - Hildi loves education and learning new things. There’s a lot available but certain things will resonate with you at different times in your career.

• [4:33] - Words matter. Be transparent and up front early on.

• [6:29] - When you are proud of your pricing, that is a level of confidence in yourself but also in your clients.

• [8:33] - When clients come in and don’t value the price of your work, that’s okay. The things they value may be different.

• [10:58] - Listen to your clients. They should be up front with you as well about what they want to buy. This will help you find right-fit clients.

• [13:47] - Don’t try to convince a client to spend more money. Outline everything during the consultation and hold clients accountable during the session.

• [15:20] - Hildi lists some of the changes she’s made to her business practice that has improved the experience for both her and her clients.

• [21:27] - Having pride in your prices also establishes yourself as an expert.

• [23:58] - Allison’s goal as an educator has been for photographers to take the things she does and try them on for size to become a better version of the photographer they are.

• [26:12] - Hildi shares how she has incorporated candy bars and dog treats from Team Woofgang into her business model.

• [27:29] - This piece of community building is important to Hildi.

• [28:46] - Hildi would rather sell fewer albums at her current price point than more in the previous style.

• [31:18] - When we first start out, we are just so happy that anyone would pay us for something we love to do.
  

Links and Resources:
Team Woofgang
Vision Art

Hildi Todrin
Website | Instagram

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

Welcome to another episode, where we tackle a topic that can feel intimidating for many of us – marketing. It's that thing we know we need to be doing but where/how do we do it? And how can we do it in a way that’s not icky or too salesy?

Our guest today is April Graves, a seasoned portrait photographer from Illinois, who brings a refreshing new look at marketing. With years of experience in the business and a background as a children's fashion designer for a luxury clientele, April has seamlessly integrated her unique approach to design and client care into her photography business. 

In this episode, she shares her journey, discussing how she combines newfound knowledge and ideas from The Art of Selling Art course and our Mindshift Community with her existing knowledge to offer a fresh take on marketing. For April, it has been all about checking in on her existing clients and giving them the love the attention they need to come back time and time again for her to continue telling their story and sharing their legacy.

In this episode, you’ll learn how to:

• Simplify your marketing to be more personable and have a one-on-one feel

• Do less, but better

• Find a new way to say no and maintain boundaries

• Bring joy not only to your clients, but also to yourself

Here’s a glance at this episode:

• [2:37] - April shares her background and a bit about her business in Illinois.

• [3:59] - She began serving luxury clientele as a children’s fashion designer.

• [5:48] - April also designs and creates the costumes and fashion for clients to wear during their photo sessions.

• [8:01] - When raising prices, the only barrier is yourself.

• [12:07] - April has been in the business and was also an educator, but she still sought to learn more.

• [13:09] - Remember to always reach out to your existing clients.

• [16:01] - Of course we have to market, but one-on-one contact with clients is meaningful. Try less but better.

• [18:20] - Contacting your clients doesn’t have to be about booking a session. Check in with your friends.

• [19:41] - In this business, you really have to love people.

• [20:38] - When your clients are your friends, do they get discounts?

• [22:16] - Photographers are not saving lives, but we are saving the client’s legacy.

• [27:16] - April went through the Art of Selling Art course and shares the concepts that made the biggest difference for her business.

• [30:18] - We all have things in our business that are staring right at us that need to be changed and we don’t see it.

• [32:27] - Finding another way to say no may open the door to something interesting.

• [37:01] - Write social media posts like you are talking directly to your existing clients and friends.

• [39:13] - Sometimes we try things that don’t work or don’t feel right. And that’s okay.

• [41:08] - April’s goal for 2024 is to bring joy to her clients that also brings joy to herself.

Links and Resources:

April Graves
Website | Instagram | Facebook

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

Welcome to Season 4 of The ReWork Podcast! We're kicking off the New Year with a bang, and what better way to do it than with the incredible Tim Walden?

Not only is he an industry icon, he's also a friend to all who know him and one of the most generous teachers in the business – seriously, you can take his advice to the bank. 

In today’s episode, we look at some of the pivotal moments in the history of the Walden's portrait studio and look at what they are doing right NOW to make their business relevant and forward-looking. Tim's commitment to always leveling up and improving shines through as he shares insights into his business, from new employees to fresh approaches in working with clients. If you're familiar with our podcast, you know that episodes featuring Tim Walden are consistently the most downloaded interviews, and trust me, this one is not to be missed.

In this episode, you’ll learn how to:

• Celebrate your clients and tell their story (not yours) 

• Make an imperfect plan and execute it, instead of wasting time trying to perfect it first

• Level up your brand and business by setting the client’s expectations and then meeting them

• About Tim’s latest hire and how she’s helping Walden clients feel more spoiled than ever

Here’s a glance at this episode:

• [3:25] - Tim’s studio has been established for 50 years and Tim has run it for 40.

• [5:05] - The technical qualities are critical but only in order to carry the message uninterrupted.

• [6:59] - If you spend too much energy on competition, you lose the storytelling.

• [8:22] - You need to be approachable and conversational with clients.

• [10:31] - Celebrate the client. Capture their story.

• [12:04] - Tim shares some of what he’s shifting in marketing and connecting with existing and new clients.

• [15:00] - This type of investment in Tim’s business and in his clients’ lives has had an incredible impact on his love for the work.

• [17:40] - Tim describes how he hired a new team member who was perfect for the team.

• [20:37] - There’s a balance to strike to be different and over the top without losing the magic in storytelling.

• [22:43] - When there’s something new to offer, like Tim’s new designer sessions, it saturates his marketing and he truly believes in its value.

• [28:03] - As creatives, we always love to add things, but we fail to charge for it. We end up doing more and sometimes more isn’t better.

• [31:23] - “Just make a bad plan and fix it.”

• [33:57] - Tim shares some of the things that have recently set them apart.

• [35:08] - Although set apart and strong in their brand, Tim shares what he has missed the mark on in the past.

• [39:11] - Tim admits that he is a bit of a control freak.

• [42:16] - We form the client’s expectation of us.

• [45:19] - Over the next few years, there will be new ways that we find to finesse our business and take things to the next level.

• [46:35] - Allison recommends the book Sellers Be Sold by Grant Cardone.

• [48:41] - The tool isn’t what makes the photographer.

Links and Resources:

Tim Walden
Website | Instagram

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

We’ve all had experiences and interactions with clients that have made us question our career choice. These interactions might leave us frustrated, angry, upset, or just plain defeated. We replay these interactions over and over again to figure out where we went wrong. After all, we’re in the happy business. Why would anyone get mad at us? Aren’t we just doing what we can to make our clients happy? 

No matter what, it is inevitable to have conflict at some point in your career. So, since we know that difficult clients are a possibility, let’s be prepared. There are ways to expect and prepare for these interactions, ways to manage conflict, and ways to improve our client relationships. And I call them the 5 C’s of Dealing with Difficult Clients.

In this episode, you’ll learn how to:

• Define what “difficult” is and what it isn’t
• Manage expectations to avoid conflict and misunderstandings
• Handle unexpected conflicts and preserve the client relationship

Here’s a glance at this episode:

• [2:51] - Take a moment to define “difficult” and what “difficult” is not.
• [4:24] - Don’t confuse different with difficult.
• [5:34] - To Allison, someone who is difficult is rude, condescending, will not play by the rules, or someone who is not going to be happy no matter what.
• [6:15] - The 5 C’s are clarity, consultation, conversation, confrontation, and closure.
• [8:17] - Regarding clarity, the biggest mistake being made in the industry is posting an image on social media without any context.
• [8:59] - Allison’s consultation process is designed to get potential clients on the phone to have a conversation as soon as possible.
• [10:32] - Allison shares some quick tips on how to get someone on the phone.
• [11:53] - A consultation helps manage expectations so people don’t become difficult.
• [13:19] - The fourth C is a tough one: confrontation. Bring up areas of potential conflict before there’s a problem.
• [15:12] - Listen to what the client is saying and if they use minimizing language. Confront that early on before it becomes a problem.
• [21:18] - The biggest mistake that portrait photographers make is when they think that clients are going to fall in love with the images so much that they won’t care about the price.
• [22:59] - There is a difference between a difficult client and a disappointed client.
• [23:34] - But what about the unexpected conflicts? There are two stances you could take.
• [25:53] - Whatever stance you take, the client is going to take the opposite.
• [31:50] - Sometimes when things go wrong, the way you handle it can actually make the relationship stronger.
• [32:48] - No conflict is over until there’s closure.
• [34:35] - Think about all of these steps and have a plan for potential conflict.

Links and Resources:
Download a Transcript
Episode #058 How to Speak “Husband”
Episode #003 Having a Successful Initial Phone Call

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

Have you ever thought you knew how a conversation would go and then it took a surprising turn? Today’s interview with Anna Kraft did just that. The direction it went took both of us by surprise in the best of ways.

Anna Kraft has invested in top-rate education for her portrait business on her journey to find how her vision fits in a world full of photographers. What we find is that, along her education journey it’s been too easy to lose herself while listening to other people; so much so that she’s having trouble hearing her own voice.

Many of us have been there. We look at what other successful photographers are doing and try to emulate their success. Ultimately, if we’re smart, we figure out that simply we CAN’T be anybody else. 

And the good news is the reverse is also true; nobody can be us. 

We can take techniques and strategies from others and incorporate them—but to be authentic, we must run anything new through our brand’s filter—the way WE see things—our point of view. 

And whether you are just starting to find out what that brand is or you’re an established photographer listening to too many voices, you will find a lot of inspiration in this episode. 

And maybe, like Anna, you may already have what you’re searching for.

In this episode, you’ll learn how to:

• Take strategies from other photographers and filter them through your brand. 

• Stay true to yourself and pay attention to what lights you up.

• Quiet the external voices and listen to yourself.
  

Here’s a glance at this episode:

• [3:45] - Photography started out as a hobby for Anna, but became a business in 2014, starting out with weddings.

• [5:18] - Anna then learned about in-person sales and her life completely changed.

• [7:39] - After throwing herself into education and in-person sales, and experiencing her first successes, she did not want to go back to weddings.

• [8:52] - Anna realized that her brand wasn’t really vibing with the community.

• [10:37] - Through some rebranding, Anna moved towards more traditional art pieces that are timeless.

• [13:17] - With rebranding, Anna maintains her older style with current clients.

• [15:24] - Because she is donating a lot of session certificates, Anna is finding that new clients are only coming in for the free session.

• [19:31] - Anna has completely changed her business model.

• [21:29] - Anna describes her consultation session.

• [23:26] - Allison believes that Anna’s business instincts are very strong. But she’s listening to a lot of different people.

• [31:03] - It is important to apply the education you’ve gone through to apply in your own style. Everything needs to go through your brand’s filter.

• [32:44] - Allison proves that families do want to invest every year in portraits.

• [34:50] - Anna has always longed for a prestigious brand and Allison truly believes she already has it.

• [37:30] - After a challenging situation with a client, Anna felt unsettled and unsure of herself.

• [39:14] - Education should be valued, but not everything that is successful for one brand will be successful for yours.

• [41:30] - Anna and Allison discuss some brand inspirations and Anna’s exploration of her new style.

• [43:09] - We are all a market of one.

• [44:50] - Anna grew up in a bubble and has had to be so brave in learning how to have formal conversations with clients.

• [48:03] - What is your filter? What’s your own version of the brands you admire?

• [50:54] - There are different styles in family portraits and none of them are wrong.

• [52:48] - Don’t start laying on language that isn’t yours. You will find your way.

Links and Resources: 

Anna Kraft
Website | Instagram

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

Let’s check in. How are you feeling about what you’re shooting right now? 

Is every session making your heart sing with creativity or are you just checking the boxes off a shot list? 

Are you leaping out of bed each morning excited to get to work, or are you dreading your next session because you’re sick to death of everything you’re shooting?

Every artist experiences a creative slump. The trick is, how to get out of that slump as quickly as possible and today’s conversation with Kathryn Langsford is going to help you do exactly that. 

Join us as we talk about the ruts we find ourselves in and how to, quickly, motivate and inspire ourselves back to a creative mindset. 

In this episode, you’ll learn how to:

• Find actionable, easy ways to keep each session fresh and exciting

• Avoid shooting only from a “task list”

• Focusing fully on the clients and their personalities brings out your creativity

Here’s a glance at this episode:

• [2:39] - We have all been at a point in our career where we’ve not felt in love with it.

• [3:40] - Creativity is hard to manufacture and problems are harder to solve.

• [4:42] - Sometimes something that we think is a problem, leads to something really great.

• [6:54] - For Kathryn, connecting with the people in front of her is what gets her creativity going.

• [8:50] - We’re all going to have bad days. But paying attention to the individuals in front of you keeps you present and grounded.

• [10:17] - A new piece of furniture can make a huge difference. It could make you see things differently.

• [12:15] - When you get your style down, it is easy to get stuck in a rut due to lack of “playing around”.

• [13:59] - After moving to a new studio space, Kathryn felt very stuck because she couldn’t figure out the lighting and angles that worked best.

• [15:52] - Allison spent a lot of time looking through interior design books to see how art and photography is displayed. It helped her find a lot of motivation.

• [22:18] - Kathryn shares the experience of shooting a family every single year for ten years and every year it’s a new energy.

• [24:18] - For Kathryn, planning too much makes things harder for her to be creative.

• [27:20] - The personality of the clients, especially the children, make the biggest difference for creativity.

• [28:38] - When in a rut, Kathryn gets in the mode of making a “task list”.

• [30:37] - Creativity is not always energized by the same thing.

• [32:39] - Running through a set list is going to happen sometimes if a client has requests.

• [34:36] - Kathryn stuck with a really strict scheduling setup this year and it has helped her maintain her creativity.

• [35:47] - Manage your energy, rather than managing your time.

• [37:25] - Rotating through different props and furniture and moving over a few feet keeps things fresh.

Links and Resources: 

Kathryn Langsford
Website | Instagram

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

Welcome to an all new ReWork Book Club Episode dedicated to one of my favorites: Oversubscribed: How to Get People Lined Up to Do Business With You by Daniel Priestley

There are so many relevant and actionable principles in this book for our industry, and I’ve chosen the top three to share with you in today’s episode. 

In this episode, you’ll learn how to:

• Define your capacity-how many sessions can you really shoot in a week/month/year?

• Create a philosophy for your business. Hint: The more defined it is, the better.

• Stick to your boundaries because you can’t possibly serve everyone.
  

Here’s a glance at this episode:

• [2:18] - Allison is constantly asked how she finds the time to read, but she makes the time for it.

• [3:20] - The Kindle app is extremely helpful with the ability to highlight and take notes to pull up again on your phone.

• [5:02] - Define your capacity. Determine what amount of work you can realistically take on.

• [6:08] - Capacity is based upon your ability to deliver a full and remarkable solution to a person who can pay for it at a price that is profitable.

• [7:34] - Allison describes the way they have determined their capacity at the portrait studio providing services from start to finish.

• [9:27] - You don’t need everyone because you can’t serve everyone.

• [10:52] - Your value is much higher than you think to a small number of people.

• [12:55] - There is power in having a philosophy. Set your boundaries and your terms, protect your space, so you can deliver something special.

• [18:19] - A common mistake in this industry is not having a philosophy.

• [19:51] - It is common to have fear about your philosophy turning people away. But that’s actually the point.

• [21:14] - Providing a low barrier of entry sounds like a great idea, but being clear from the start is important.

• [22:35] - Boundaries and rules are in place because you want to give a specific experience and you don’t want to compromise that.

• [26:20] - Allison admits that she used to say yes to everyone and every job until she literally got sick.

• [28:47] - Specificity and exclusivity are different concepts.

• [29:50] - Listen to a summary of all the main points to apply to your business.

Links and Resources: 

Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

Welcome to the 100th episode of the ReWork! It’s exciting to have made it this far and I have you, our listeners, to thank for listening and our many guests for lending their expertise. It’s been 2 years of crafting information with one goal in mind: 

To help portrait photographers:

Uniquely Brand, 

Profitably Price 

and Confidently Sell 

their Best Work! 

With that in mind, I wanted our 100th episode to be dedicated to you, our listeners. 

One of our very most requested topics is, of course, Marketing. It’s the shiny new thing that we all like to chase. We love to hear about new ways to get our message out. Social media tricks, marketing funnels, SEO optimization, etc. etc. 

The methods may change with technology - but the core principles remain the same because we are HUMAN BEINGS talking to other human beings. 

We all want to get noticed, and “get our name out there.” 

What I hear most often from photographers, “I just need MORE clients!”  or “I need NEW clients!” 

If we’re really smart, we know we need to get noticed by the right people–the best people for our particular business and in today’s episode, our 100th episode, I’m going to talk about how to do just that, I’m going to share 10 ways to 10X Your Marketing (and last time I checked, 10x10 = 100! That’s math that even I can do!) 10 Marketing Ideas that have changed my marketing from a spray and pray attempt to get anyone and everyone to a targeted, intentional effort that speaks to and attracts the very best clients for MY BUSINESS

Join me as I count down 10 Marketing Ideas that will 10x your marketing. 

Here’s a glance at this episode:

• [3:05] - Number 10: Clarity and Communication. 

• [4:23] - Slow down and double check written communication to ensure that it conveys exactly what you want to communicate.

• [5:47] - Allison recommends the book Everybody Writes and the website Grammarly for support in written communication.

• [7:22] - AI tools like ChatGPT are also very helpful.

• [8:46] - Number 9: Define “more”. What does “more” mean to you?

• [10:24] - In 2022, 75% of Allison’s clients were return clients. So her marketing focus is targeted on people who have booked her before.

• [13:01] - Number 8: Speak to someone. When you are posting on social media, think about the clients you want to bring in as a client and speak to them.

• [15:14] - Allison describes the ideal client for her services.

• [16:57] - Number 7: Create a database. This database is your business.

• [18:40] - Check out The Pumpkin Plan Spreadsheet that allows you to rate your clients in interesting ways to help organize your database.

• [20:12] - Number 6: Use your database and follow up!

• [21:49] - Allison uses her database to create her calendar. If she waited till clients called her, there wouldn’t be many scheduled.

• [27:02] - Number 5: Create a plan. Set aside marketing time every week.

• [28:29] - Number 4: Anticipate client needs. Think about existing clients and what your ideas are for their next shoot before contacting them.

• [29:36] - Think about every little thing that a client could need or want before they think about it themselves.

• [31:11] - You don’t have to implement all the new things at once. Add something new every year and keep building.

• [33:16] - Number 3: Run it all through your brand filter.

• [34:25] - If something trendy doesn’t match your brand, don’t do it.

• [35:02] - Number 2: Slow down and make it simple.

• [37:29] - A creator needs to be fully present and connected.

• [39:15] - Number 1: Make the value mindshift. If you don’t believe it, no one else will.

• [40:50] - Clients want and need to be reminded and contacted.

• [42:17] - If we’ve created a memorable experience, odds are, the clients will be returning for more.
  

Links and Resources: 

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn