Mainstream Media Is The End Nigh

Following on from our episode Social interaction is not social media I thought I would discuss my thoughts on mainstream media, whether that be print, tv or radio. If you grew up in the '70s, '80s and '90s and went to the city on the corners were the paper sellers every morning and night, who can remember the famous cries of " get your Herald", from an elderly gentleman making a quid selling the major newspapers, it still happens here in Brisbane with the Brisbane Times handed out for free. So let's jump to now and there is a whole new way of getting your media fix. Currently, newspaper readerships to March 2022 are down 7% year on year with digital readership up only 2.7%, so where are we getting our information from it seems it's not the mainstream media we are used to. It is still coming from digital sources, where people can get varied and pointed views on what is happening, Facebook, Twitter and youtube are the main sources in my opinion as their participation rates are increasing as well as other sources like Reddit. With media today wanting the clickbait headline all day every day we are conditioned now to read the snippet to understand what is happening and form an opinion based on that and that suffices in a fast past world or is it? I have spoken to a few people about this and most don't listen to the news or read newspapers or magazines it is all online and topics that interest them. So let's breakdown the mainstream media Newspaper's readership is falling at a rapid rate as well as the advertising revenue they enjoyed during the 2022 federal election in Australia with Clive Palmer's $100 million spend is about it. We are seeing a shift to digital papers but I don't think that will work, people won't pay for something they can get quickly and easily as an audio or video grab. TV News how they get the figures is still a mystery for me but 7 and Nine news are the most-watched at around 800,000 viewers then followed by the ABC (570,000) and 10 (310,000). The one thing they cant do is offer advertisers certainty on eyes on the screen. Magazines are dying at a rapid rate, we only buy one and that is Janes's gardening magazine and that's it unless she buys her mandatory trash mag when we are on holidays. We can get all the gossip and non-newsworthy snippets on the likes of Instagram, Facebook and Twitter. So we can assume that the majority of people get their news in a digital format and with growing acceptance podcasting is one of those, with certainty for advertisers this medium will continue to grow to the point we may see the news on Youtube or others platforms as a staple. The digital world is growing and becoming a more compelling story for people to turn to. Let us have a look at a few successes on digital platforms. Joe Rogan - Platform Youtube and Spotify - Video Podcast Joe has some 12.4 million subscribers to his Youtube Channel. His show is a talk show with many and varied guests a lot from his comedian friends, however, most people want to be on his show. In the last 30 days, he has produced 30 videos and has had 83 million views, you don't see that on TV, and it is a global audience and his Spotify (Podcast Platform) is similar. Russell Brand - Youtube and Podcast Russell has 5.6 million subscribers on his Youtube channel. In the last 30 days, he has produced 30 videos with a viewership of 31.6 million. His show is all about daily topics from around the world he researches, talks about the facts and gives his opinion. https://www.buymeacoffee.com/31kloc9 (Support the show)