The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.


Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
Hide Details19min 57s

In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and marketing. Hear about the top-of-mind thoughts around partnerships, Foot Locker’s promotion strategies, some of the interesting industry dynamics, and The Data Lab.

Episode Outline

[00:45] About Heidi and Foot Locker

[02:41] Internal affiliate roles

[03:53] Partnerships

[06:07] What keeps Heidi up at night?

[07:10] Targeting

[09:20] Promo strategies

[12:10] Interesting industry dynamics

[14:33] New B2B partnerships

[15:57] The Data Lab

[18:09] Heidi’s mentors

Heidi’s Mentors

Jennifer Goodwin

Connect with Heidi



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LinkedIn (Impact)

LinkedIn (Dave Yovanno)

LinkedIn (Todd Crawford)

19min 57s
Published Jan 10, 2022 at 3:30pm
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