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The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Episodes

Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
Hide Details19min 57s

In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and marketing. Hear about the top-of-mind thoughts around partnerships, Foot Locker’s promotion strategies, some of the interesting industry dynamics, and The Data Lab.

Episode Outline

[00:45] About Heidi and Foot Locker

[02:41] Internal affiliate roles

[03:53] Partnerships

[06:07] What keeps Heidi up at night?

[07:10] Targeting

[09:20] Promo strategies

[12:10] Interesting industry dynamics

[14:33] New B2B partnerships

[15:57] The Data Lab

[18:09] Heidi’s mentors


Heidi’s Mentors

Jennifer Goodwin


Connect with Heidi

LinkedIn

Website


Connect with impact.com

Website

LinkedIn (Impact)

LinkedIn (Dave Yovanno)

LinkedIn (Todd Crawford)

19min 57s
Published Jan 10, 2022 at 3:30pm
Richard Lane, UK Lead of eBay Partner Network, on ensuring value and relevancy through partnerships
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Melissa Feemster, Co-Founder of Team Bespoke, on how to survive the holiday season
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Steffen Daleng, CMO of Booktopia, on building a brand consumers love
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Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
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Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
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