The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and marketing. Hear about the top-of-mind thoughts around partnerships, Foot Locker’s promotion strategies, some of the interesting industry dynamics, and The Data Lab.
[00:45] About Heidi and Foot Locker
[02:41] Internal affiliate roles
[06:07] What keeps Heidi up at night?
[09:20] Promo strategies
[12:10] Interesting industry dynamics
[14:33] New B2B partnerships
[15:57] The Data Lab
[18:09] Heidi’s mentors
LinkedIn (Dave Yovanno)
LinkedIn (Todd Crawford)