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The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Episodes

Steffen Daleng, CMO of Booktopia, on building a brand consumers love
Show Details36min 28s
Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
Show Details29min 59s
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
Hide Details37min 19s

Episode Outline

[00:48] Introducing Bryce, what he’s excited about, and what keeps him up at night

[02:12] Introducing Nilla, what she’s excited about, and what keeps her up at night

[03:42] The evolution of content and monetization

[06:06] Information-based content vs commerce content

[07:23] Monetization and how editors connect with readers

[14:20] Creating commerce-based content

[20:44] Consumers’ content demand

[24:04] Connecting with brands

[29:37] Live shopping

[34:15] Nilla’s advice

[35:30] Bryce’s advice


Connect with Nilla and Bryce

Nilla on LinkedIn

Nilla on Twitter

BuzzFeed


Bryce on LinkedIn

Impact.com


Connect with impact.com

Website


37min 19s
Published Oct 19, 2021 at 7:53pm