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The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Episodes

Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
Show Details19min 57s
Richard Lane, UK Lead of eBay Partner Network, on ensuring value and relevancy through partnerships
Show Details27min 42s
Melissa Feemster, Co-Founder of Team Bespoke, on how to survive the holiday season
Hide Details24min 39s

In this conversation with Melissa Feemster, Co-Founder of Team Bespoke, she talks about planning, marketing, and partnerships. Hear about Team Bespoke’s plans moving into the holiday season, some best practices, top-of-mind thoughts, things that keep Melissa up at night, and interesting industry developments.

Episode Outline

[00:41] Introducing Melissa

[03:11] Heading into the holidays

[07:25] Q4 planning

[08:07] Gift guide best practices

[09:42] Top-of-mind thoughts

[11:12] What keeps Melissa up at night?

[15:49] Interesting industry developments

[21:55] Melissa’s mentors.


Melissa’s Mentors

Steve Denton

Yaz Iida

Adam Weiss

Liz Curtis

Deanna Madigan


Connect with Melissa

LinkedIn

Website


Connect with impact.com

Website

LinkedIn (Impact)

LinkedIn (Dave Yovanno)

LinkedIn (Todd Crawford)

24min 39s
Published Dec 6, 2021 at 3:00pm
Steffen Daleng, CMO of Booktopia, on building a brand consumers love
Show Details36min 28s
Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
Show Details29min 59s
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
Show Details37min 19s