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The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Episodes

Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
Show Details19min 57s
Richard Lane, UK Lead of eBay Partner Network, on ensuring value and relevancy through partnerships
Hide Details27min 42s

In this conversation with Richard Lane, UK Lead for the eBay Partner Network, he talks about partnerships and industry developments. Hear about the top-of-mind thoughts heading into Q4, the concerns around inventory fulfillment, the importance of communication, Gen Z’s impact on the industry, and other interesting industry developments.

Episode Outline

[00:52] About EPN

[02:08] What’s top of mind for Richard?

[03:48] Communicating with partners

[05:37] Evolving partnership compensations and placement fees

[08:03] What keeps Richard up at night?

[10:01] Inventory fulfilment concerns

[12:02] Interesting industry dynamics

[15:55] Content commerce and Gen Z

[18:50] Buy Now Pay Later

[20:49] The developing industry

[24:12] Richard’s influential people


Richard’s Mentors

Rob Lane

Florian Gramshammer


Connect with Richard

LinkedIn

Website


Connect with impact.com

Website

LinkedIn (Impact)

LinkedIn (Dave Yovanno)

LinkedIn (Todd Crawford)

27min 42s
Published Dec 15, 2021 at 3:30pm
Melissa Feemster, Co-Founder of Team Bespoke, on how to survive the holiday season
Show Details24min 39s
Steffen Daleng, CMO of Booktopia, on building a brand consumers love
Show Details36min 28s
Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
Show Details29min 59s
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
Show Details37min 19s