The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.


Steffen Daleng, CMO of Booktopia, on building a brand consumers love
Hide Details36min 28s

Episode Outline

[00:44] About Booktopia

[03:20] Creating a strong brand and consumer relationship

[04:39] Partnerships at Booktopia

[12:16] Booktopia’s teams

[15:01] Consumer journeys and conversations

[17:38] Driving growth

[19:55] Exciting trends

[24:10] Steffen’s career leading up to Booktopia

[28:27] Steffen’s advice

[34:33] What keeps Steffen up at night?

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36min 28s
Published Nov 22, 2021 at 4:30pm
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Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
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