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The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Episodes

Steffen Daleng, CMO of Booktopia, on building a brand consumers love
Hide Details36min 28s

Episode Outline

[00:44] About Booktopia

[03:20] Creating a strong brand and consumer relationship

[04:39] Partnerships at Booktopia

[12:16] Booktopia’s teams

[15:01] Consumer journeys and conversations

[17:38] Driving growth

[19:55] Exciting trends

[24:10] Steffen’s career leading up to Booktopia

[28:27] Steffen’s advice

[34:33] What keeps Steffen up at night?


Connect with Steffen

LinkedIn

Website


Connect with impact.com

Website


36min 28s
Published Nov 22, 2021 at 4:30pm
Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
Show Details29min 59s
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
Show Details37min 19s