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The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Episodes

Steffen Daleng, CMO of Booktopia, on building a brand consumers love
Show Details36min 28s
Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
Hide Details29min 59s

Episode Outline

[00:59] Introducing Michael and Martech Record

[06:36] What’s top of Michael’s mind right now?

[10:30] Three big sales and advertising shifts

[14:12] Covid, subscriptions, and consumer trust

[20:01] What keeps Michael up at night?

[23:20] Interesting industry dynamics

[26:31] Michael’s influential people


Connect with Michael’s Inspirations

Laura Viscusi

Adam Weiss


Connect with Michael

LinkedIn

Website

Email


Connect with impact.com

Website

29min 59s
Published Nov 8, 2021 at 4:20pm
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
Show Details37min 19s