S5E15: "The Most Important Thing We Don't Focus On"

Most exec teams obsess over the rally cry—what’s most important right now—and then breeze past the everyday measures that keep the business healthy. In this no-guest deep dive, Keith Hadley and James unpack Standard Operating Objectives (SOOs): the vital signs of your organization. Learn how to pick the right 6–10 SOOs, balance leading vs. lagging indicators, tie them to your strategic anchors, and run a fast red/yellow/green weekly rundown that surfaces what matters without drowning in slides. If you want meetings that drive focus—not reports—this one’s for you.