This is a deep episode with fitness influencer PMAC Fitness

He breaks down how he achieved over 150k followers on IG, overcoming deep loss, and also giving up the UK for Dubai

It is a wide ranging interview that uncovers some deep truths about life.

Is Britain really running a two-tier police system, or is everyone being played?

This week on the Mind Your Business podcast, Jav and Michael tackle the Henry Nowak case head on. After the 18-year-old student was stabbed and handcuffed by police as he lay dying, Nigel Farage, Elon Musk and JD Vance all jumped on the "two-tier policing" narrative. We're calling it what it actually is: poor policing, political opportunism, and an agenda that has nothing to do with justice. And we ask the question nobody on that side wants to answer: where was this rage when Sarah Everard was murdered by a serving police officer?

We also pay tribute to two giants we lost this week: Kanya King CBE, the founder of the MOBO Awards who remortgaged her own house to put Black British music on terrestrial TV, and Tension, the Channel U legend who went on to write for Usher, Dua Lipa and Britney Spears.

Then we switch gears into business mode: why webinars and live workshops are suddenly back in fashion, how to build trust in a scarce market, the upsell strategies that actually convert, and why in-person is about to become your biggest competitive advantage in an AI-flooded online world.

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

We are back with a rebrand, 3rd time lucky - lets hope it stays this way

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

14 Day AI Sales Course: https://scalingedge.ai/AI-salesplaybook

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Dive in to the new and improved Future Proof Business Show

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Dive in to the new and improved Future Proof Business Show

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

14 Day Course: https://scalingedge.ai/AI-salesplaybook

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Dive in to the new and improved Future Proof Business Show

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Free AI Sales PlayBook

https://scalingedge.ai/AI-salesplaybook

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Dive in to the new and improved Future Proof Business Show

Join our newsletter here: https://scalingedge.ai/quantaum-growt...

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Dive in to the new and improved Future Proof Business Show

Join our newsletter here: https://scalingedge.ai/quantaum-growthnewsletter

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Dive in to the new and improved Future Proof Business Show

14 Day AI Course Here: https://scalingedge.ai/AI-salesplaybook

Quantum Growth Newsletter:

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

14 Day AI Course Here: https://scalingedge.ai/AI-salesplaybook

Quantum Growth Newsletter:

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Dive in to the new and improved Future Proof Business Show

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Keir Starmer’s proposed Digital ID, the “Brick Card,” could reshape life in the UK, but is it safe? In this episode of the Future Proof Podcast, Jav and Michael break down why so many people are against it, the risks of centralised data, and how AI could be used to enforce surveillance and control.

We also compare the UK’s passive response to government overreach with the US, explore conspiracy theories that are no longer theories, and ask: does this system open the door to a cashless, social credit-style society?

Watch now and join the debate—would you accept a Digital ID, or would you walk away?

Chapters

00:00 – Intro & podcast update

00:40 – What is Keir Starmer’s Digital ID (Brick Card)?

01:30 – First reactions and public pushback

02:30 – Travel, passports, and everyday use cases

04:40 – Why Brits accept government control vs the US

06:20 – Lifestyle, culture, and passivity in the UK

08:10 – Does Digital ID modernise or control society?

09:35 – From cashless payments to social credit systems

10:15 – AI’s role in Digital ID (surveillance & risks)

12:10 – Can AI be positive, or is it just control in the UK?

14:00 – Blockchain, fraud, and centralised data dangers

16:00 – Billions wasted, government spending critique

17:30 – Data security, hackers, and centralisation risks

18:50 – Freedom of choice vs mandatory systems

20:50 – Would you take the Brick Card?

21:40 – Where to move if Digital ID becomes reality

22:00 – Final thoughts & viewer question

Dive in to the new and improved Future Proof Business Show

🚀 In Episode 2 of the Future Proof Show, we reveal the 7 automations every B2B business must implement in 2025 to stay competitive, save time, and scale smarter.

From CRM workflows to churn alerts, these automations are no longer optional — they’re table stakes. Plus, we break down the biggest AI and tech trends founders can’t afford to ignore this year.

🎙️ What you’ll learn in this episode:

✅ The 7 automations every founder needs — and how to implement them fast

✅ Why skipping these automations in 2025 will leave you behind

✅ The AI-driven trends reshaping your business:

Landmark AI copyright lawsuits: what they mean for your content & risk

How UK SMEs can claim huge tax breaks for AI & automation projects

The explosive rise (and risks) of AI voice cloning technology

🧊 We kick things off with a fun icebreaker: “What’s one role that won’t exist in five years thanks to AI?” — with candid takes from all three founders.

🎯 Founder challenge: Pick one automation from this episode and implement it this week. Bonus tip: audit your IP risks and explore tax relief opportunities!

📈 If you’re serious about scaling smarter, future-proofing your business, and staying ahead of the curve — this episode is for you.

👉 Subscribe to the Future Proof Show for weekly insights on scaling, productivity, and winning in a fast-changing world.

#B2B #Automation #AI #BusinessGrowth #FutureProof #Productivity #Leadership

In this first episode of the Future Proof Podcast, we dive into how B2B founders can stay productive, scale smarter, and lead their businesses more effectively by leveraging AI.

Topics we cover in this episode:

The best AI tools founders can use daily to save time and focus on growth

How Apple is investing billions into AI talent and what it means for you

Surprising ways AI is changing education and even homeschooling

What Claude MCP is and why it matters in the evolving AI landscape

Whether you’re looking to free up your time, stay ahead of competitors, or understand the biggest tech trends shaping your industry, this episode has something for you.

🎯 Subscribe to the Future Proof Podcast to get weekly insights on scaling, productivity, and staying ahead in a fast-changing world.

🔗 Learn more at https://scalingedge.ai/

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Dive in to the new and improved Future Proof Business Show

Book a call with us here if you want to scale to multiple 6 figures 👉🏾 https://scalingedge.ai/org-ai

Javen & Michael discuss everything from business to pop culture (a little less pop culture and more business)

IF you wanna scale your business to multiple 6 figures using paid ads and AI, then this is for you - we have spent over £200,000 on paid ads and ran multiple campaigns from small local businesses to helping run digital marketing campaigns for 8 & 9 figure businesses

Dive in to the new and improved Future Proof Business Show

The OHB Academy is an Online Mentorship that helps personal trainers grow their fitness business and leave the gym floor and build a full time online income.

If you'd like to learn more about what we do - book in your FREE 8 Week Business Analysis call; we will literally show you what you need to do for the next 8 weeks to build out your online coaching business and finally leave the gym floor. No more scrubbing machines and cleaning toilets or waking up at 4 am to open the gym

Book your free call here - https://www.ohbacademy.co.uk/ptprogresscall

Book a 1:1 Call With Us Here https://www.ohbacademy.co.uk/ptprogressmeeting

In this episode of The OHB Academy Podcast, we’re joined by PMAC Fitness, a celebrity personal trainer who has gone from the streets to becoming a sought-after fitness professional. In this candid conversation, PMAC shares his journey—from growing up in a family of influences and early childhood memories, to finding his passion for fitness. He talks about his transformation, not only physically but also mentally, as he moved from street life to becoming a personal trainer.

PMAC reveals the key moments that shaped his career, including the crucial influence of his brother and a life-changing encounter with a mentor at YMCA. He also discusses how branding, consistency, and embracing who you are have played pivotal roles in his success, particularly in building a strong online presence. With insights into what makes personal trainers successful in today’s market, PMAC emphasizes the importance of offering more than just gym workouts, highlighting the power of personal branding and how being authentic resonates with clients.

A true testament to perseverance and reinvention, PMAC’s story serves as inspiration for both aspiring and established personal trainers looking to scale their businesses and make a lasting impact in the fitness world. Tune in for an episode filled with valuable insights, laughs, and the unfiltered story of a man who turned his life around through fitness.

The OHB Academy is an Online Mentorship that helps personal trainers grow their fitness business and leave the gym floor and build a full time online income.

If you'd like to learn more about what we do - book in your FREE 8 Week Business Analysis call; we will literally show you what you need to do for the next 8 weeks to build out your online coaching business and finally leave the gym floor. No more scrubbing machines and cleaning toilets or waking up at 4 am to open the gym

Book your free call here - https://www.ohbacademy.co.uk/ptprogresscall

CHAPTERS:

0:00 - Introduction

Mike introduces the guest, PMAC Fitness, and discusses the significance of his journey and achievements.

1:00 - Growing Up and Early Influences

PMAC talks about his childhood influences, including athletes like Ian Wright and Chris Eubank, and how they shaped his aspirations.

2:15 - Fitness as a Motivation

PMAC reflects on how fitness, particularly getting in shape, was motivated by personal confidence and a desire to impress women.

4:00 - Childhood Dreams

He shares his early dreams of owning a VW Polo, a Rolex, and a council house, highlighting his ambition from a young age.

5:10 - Family Influence and Personal Struggles

PMAC discusses the influence of his family, including his brother’s adventurous moves abroad, and how it shaped his own path.

7:00 - The Road to Fitness

He shares how fitness became a part of his life, starting from family dynamics and personal challenges, and the early exercise routines he followed.

8:30 - First Steps into Fitness

PMAC reveals his first experience with proper training and how a mentor helped him understand fitness better and see the long-term results.

9:50 - Fitness as a Profession

PMAC talks about transitioning from street life to becoming a personal trainer and his initial thoughts on making money through fitness.

11:10 - Motivation from Personal Experiences

A pivotal moment when a woman’s influence encouraged him to pursue personal training seriously, despite initially being involved in street life.

12:20 - Branding and Consistency

PMAC discusses the importance of personal branding, being authentic, and how consistency in life and social media creates success.

14:00 - The Importance of Branding for Personal Trainers

Why personal trainers need to focus on branding, not just gym skills, and how PMAC has built a personal brand that resonates with clients.

15:30 - YMCA Training and Mentorship

PMAC shares his YMCA experience, meeting a mentor, and how he took the leap to become a successful trainer after receiving guidance.

17:00 - First Success as a Trainer

He talks about landing his first personal training job, how he earned £30 per hour, and the impact of having clients handed to him.

00:18:50 – 00:20:00

Navigating the St. John’s Wood Client Base

Dealing with seasonal shifts and targeting South African and Australian clients.

00:20:00 – 00:22:00

Investing in Client Bases

Buying client lists from trainers leaving the gym for a smooth transition.

00:22:00 – 00:25:00

Taking Risks and Making Smart Financial Moves

Taking calculated financial risks and working for free to grow the business.

00:25:00 – 00:28:00

Challenges of Buying a House

The emotional and financial realities of purchasing a property in the UK.

00:28:00 – 00:32:00

Breaking into Celebrity Training

Building connections in Camden and starting to train celebrities for exposure.

00:32:00 – 00:36:00

The Power of Influencer Marketing and Free Services

Training celebrities for free in exchange for social media promotion.

00:36:00 – 00:40:00

Leveraging Social Media and Growing Your Brand

Using celebrity endorsements and organic social media growth to build a brand.

00:40:00 – 00:42:00

Breaking Through with Content Creation

Creating authentic, controversial content that challenges norms and grabs attention.

00:42:00 – 00:45:00

Dealing with Negative Feedback

Embracing criticism and learning to turn controversial content into business success.

00:45:00 – 00:47:00

Mastering Your Niche and Staying Focused

Specializing in weight loss and addressing emotional challenges faced by clients.

00:47:00 – 00:50:00

Dynamic Success and the Power of Creativity

Combining creativity, intuition, and personal experiences to succeed in the fitness industry.