The Exact Words That Get People to Buy

Someone's interested in working with you, then asks: "What does it cost?" Most people dodge the question or throw out a number, and either answer can lose the deal.

In this video, I sit down with my friend Phil M. Jones, bestselling author of Exactly What to Say, to go through the exact words to use when a deal is on the line: the price question, a hesitant buyer, an objection, and a lead that's gone quiet. If you're great at what you do but you lose people in the conversation, this one's for you. You don't need clever one-liners. You need a method: help people feel smart, capable, and good, and always give them a clear next step.

🚨 BIGGEST TAKEAWAYS:

→ How to answer "how much does it cost?" without dodging or guessing (and still book the appointment)

→ The 6-step method for any objection, role-played live on "I'm waiting for rates to drop"

→ The 2-word text that brings back a lead who's been gone for months

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📱 Connect w/ Phil on IG : https://www.instagram.com/philmjonesuk/

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0:00 Answering the price question

3:02 Smart, capable, good

6:53 The 6-step objection method

11:48 Borrowed stories from past clients

15:06 "What happens next"

18:55 The 2-word ghosted-lead text