- Global Brand Mantra by Chinmay Shenoy | The Marketing Tintin 2023
Do you ever wonder how it actually is to be the global brand manager at P&G?
Well, you don't have to wonder anymore.
We were extremely fortunate to have Chinmay Shenoy on board with us, the Global Brand Manager of P&G USA. From launching Whisper Adult in Japan to finding his new favorite work culture in the US, Chinmay will keep you hooked with unique insights into his life as a branding professional. Listen to this episode now to learn more about branding from the expert himself!
An episode filled with insightful thoughts, learnings, laughter, and much more. We bet you wouldn't want to miss out on a single minute of this episode.
Happy Listening!
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S4E1 - 21m - Feb 15, 2023 - Beyond the Hype: Career in Growth Marketing | The Marketing Tintin
A brand that introduced a whole new festival for Indians to eagerly look up to. Can you guess the name?
I am talking about Flipkart! and its mega-success venture, The Big Billion Day Sale!
This episode of TMT brings you a fun session with a guest to inspire, Neha Agrahari, Senior Director of Growth and Marketing at Flipkart!
With the mindset of a true hustler, she found her passion in the niche of growth and marketing and is now contributing majorly to the success of the Indian E-commerce giant.
Through this episode, students can enrich themselves and draw inspiration from Neha on how to establish a successful career, against all the probable odds. She passionately advocates self-belief and casts her vote on the fact that self-doubt is our biggest enemy.
17m - Jul 11, 2022 - Secrets of Brand Management with Sushant Sharma | The Marketing Tintin
In this episode, the Brand Manager of the Boat company, Sushant Sharma shares his experience of working in a dynamic startup-like Boat.
He also shares his insights on what he believes is the secret behind a successful business and marketing strategy.
At the same time, he emphasizes the crucial role of creative brainstorming and how acing human psychology is the real game.
We come across his journey as a branding enthusiast and get to know a lot of untold insightful stories. To know more, keep listening.
From what it could be to what it ended up as their story could be different if they didn't commit some severe business mistakes! Keep listening to uncover what happened behind the scenes...
Meet Our Host on LinkedIn - Trishla & Prashant.
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19m - Jul 4, 2022 - Why Kodak Failed | The Marketing Tintin S1E
From democratizing the world of photography and bringing it to the utmost convenience of the commoners, enjoying 85% market share in the process, to being reduced to bankruptcy. Kodak, the brainchild of George Eastman, witnessed one of the most severe business failures of all times, rooting back all to the exact cause, wrong decisions at wrong times. Want to know more? Keep listening…
The concept of organizational agility is catching fire as companies scurry to deal with rapid change and complexity.’
5m - Jun 20, 2022 - Not so good decisions of the king of good times | The Marketing Tintin S1E
Two friends recall their experience with the king of good times, wondering what went so wrong that they had to shut down such a high-potential business.
Here, one by one, they unfold all the chapters of their bad decisions, piled up one against the other, that led to their downfall.
From what it could be to what it ended up as their story could be different if they didn't commit some severe business mistakes! Keep listening to uncover what happened behind the scenes...
Happy Listening & SUBSCRIBE #shorts #stories
S3E12 - 6m - Jun 14, 2022 - Tata Docomo - Nobody saw it coming down | The Marketing Tintin S1E
Tata industries is one such brand in India that truly works towards the greater interest of the nation and its people. Being a venture from the company of the man of ethics, Tata Docomo launched with a steal deal prospect.
But just how dynamic the market is, things didn't go right. And neither did Docomo’s interest align with what Ratan Tata wanted his venture to do, hence a decline.
Happy Listening & SUBSCRIBE #shorts #stories
S3E11 - 6m - Jun 5, 2022 - Blockbuster : Busted, but did it have to? | The Marketing Tintin S1E
Some businesses really go from riches to rags, all revolving around some mistakes that didn't have to be made, but as history witnessed, were made. One such flourishing business was Blockbuster. From all that it had to all what it lost, the story could have been different. Was it Netflix? Or was it.. we'll see!
Happy Listening & SUBSCRIBE #shorts #stories
S3E10 - 6m - Jun 1, 2022 - The Crystal Bubble that didn’t Burst! | The Marketing Tintin S1E
PepsiCo is known for its caffeine-filled and heavy soft drinks that leave a PEPSICAL taste in our mouths. The brown color of their colas and the taste are their identities. But what happened when Pepsi tried to go out of the box and try something, new, something fresh, and something so-called healthier? Let’s find out!
Happy Listening & SUBSCRIBE #shorts #stories
S3E9 - 6m - May 22, 2022 - Touchpad that remained untouched by Success | The Marketing Tintin S1E
In this episode, we’ll be looking at the reasons behind HP Touchpad’s failure, For those who might be thinking the product didn't due to glitches in its hardware or software part, then my friends, brace yourselves to listen to this podcast cause there more to picture than mere this. Stay tuned, lots in store for you!
Happy Listening & SUBSCRIBE #shorts #stories
S3E8 - 6m - May 17, 2022 - Sometimes, being first isn’t all that great | The Marketing Tintin S1E
With new inventions, risks are inevitable. A product that may have a colossal fanfare can break down due to many reasons. One such failed, the risky invention was the Segway two-wheeled personal electric transporter.
While this might sound like a life-changing invention, something big in the automobile industry, it could only carry this image until its availability in the market. In this podcast, I’ll uncover the significant flaws in the Segway Model that lead to its downfall.
Happy Listening & SUBSCRIBE #shorts #stories
S3E7 - 5m - May 9, 2022 - Hype is not everything: The Glassical failure ! | The Marketing Tintin S1E
This episode is about one of the most hyped technologies that made the world gasp and surprisingly flopped soon after its launch.
When people talked about this product even before its release, how did it bite the dust? Can a product be sold barely on the basis of its hype, without any practical usability?
An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.
Happy Listening & SUBSCRIBE #shorts #stories
S3E6 - 5m - May 4, 2022 - The Fragrance of Failure | The Marketing Tintin S1E
Perfumes are recognized for attracting people with their smell but not when your brand is known for its roughness and motorbikes. Yes, I’m talking about the legendary Harley-Davidson, who once stunted with expanding their brand with a perfume line, which clearly didn't resonate with their brand value. So let’s find out more about this!
An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.
Happy Listening & SUBSCRIBE #shorts #stories
S3E5 - 4m - May 2, 2022 - Yogurt that went out of Fashion | The Marketing Tintin S1E
It’s not daily that we hear stories about the failure of a yogurt. That too a yogurt that was a brand extension of the globally adored magazine, Cosmopolitan. Let’s uncover the reasons behind the failure of the COSMO-YOGURT.
An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.
Happy Listening #shorts #stories
S3E4 - 5m - Apr 27, 2022 - Fitness Band that quite failed to FUEL its own sales | The Marketing Tintin S1E
While Nike remains at the top of athleisure wear, it could not meet the demands of the wearable market. The hardware part of the industry dimmed Nike’s glittering image. Listen to us uncover the major mistakes of Nike that caused the crash!
An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.
Happy Listening #shorts #stories
S3E3 - 4m - Apr 25, 2022 - When Colgate Failed To Impress The Masses? | The Marketing Tintin S1E
The expansion of ready-to-eat meals piqued Colgate's interest and led them to launch Colgate Frozen Food Dinner Entrees. But this brand extension did not turn in favor of the dental care brand. Why? Let’s find out!
An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.
Happy Listening
S3E2 - 4m - Apr 20, 2022 - Fire that extinguished quickly | The Marketing Tintin S1E
It's quite unlikely for an invention of an industry giant, especially when it's Amazon, to crash down. But one also doesn't succeed in every endeavor.
Even the CEO said that there's no growth without failure. Let's see what led the FIRE of the supergiant to blow out!
An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.
Happy Listening
S3E1 - 4m - Apr 17, 2022 - Story of a Successful Campaign with Apoorv Sharma | The Marketing Tintin S2
As marketing enthusiasts, we always get fascinated about what goes behind a successful marketing campaign.
Keeping that in mind, for today's episode, we have Apoorv Sharma, who's part of the Marketing team at Apple. He's worked with some of the most amazing companies like Amazon, Flipkart, and Vodafone, to name a few, and be part of the many successful campaigns.
In today's episode, Apoorv shares with us advice he wishes he knew at the beginning of his career; it's something students and professionals would definitely keep in mind before taking a step into the industry. He also talks about what is that one thing marketing students should be passionate about to build a career in this domain.
Trust us on this; you will be forever grateful to Apoorv after listening to this piece of advice. Lastly, we have a question from one of our listeners, Mr. Shantanu Marda, an MBA student from NMIMS Bangalore. The entire answer will make you deep dive into all theories we've studied and how to apply them in practical life.
Like always, we have a fun rapid-fire round, trying all our level best for Apoorv to spill some of his secrets, not going to reveal if we were successful. Leaving for you to decide.
An episode filled with insightful thoughts, learnings, laughter, and much more. We bet you wouldn't want to miss out on a single minute of this episode.
Happy Listening
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S2E10 - 18m - Jul 12, 2021 - Strategies to Grow a Brand by Avik Sarkar | The Marketing Tintin S2
The Marketing Tintin is back again to make your Monday morning super exciting and full of learnings. We have a very special guest, Mr. Avik Sarkar, CMO of Kellogg's company, for today's podcast. In this episode, Avik shares some of the most remarkable campaigns led by him and how he achieved a breakthrough for the brand Pringles.
In conversation with Avik, we also learned what his day looks like and how he manages both personal and professional life. If you are a marketing enthusiast, this episode truly is going to take you on a ride. During the podcast, Avik has shared some of the most notable strategies adopted by him to revolutionize a brand and what it takes to create the feeling of belongingness from your customers.
We are sure you will be gripped entirely till the very last minute of the episode and do watch out for the surprise rapid-fire, knowing Avik a little better.
I’m sure this episode of The Marketing TinTin will bring a smile to your face.
Happy Listening!
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S2E9 - 26m - Jul 5, 2021 - The Art of B2B Marketing with Sarvagya Singh | The Marketing Tintin S2
Ciao folks! The Marketing Tintin is back again with a brand new episode this time, featuring Mr. Sarvagya Singh, Senior Product Marketing Manager at Oracle.
He hails from the “Paradise on Earth,” Jammu and Kashmir, and loves to binge-watch on Netflix.
Sarvagya, in the podcast, takes us through his entire career journey; we discuss his experiences, challenges that he has faced, and his learnings from them. We speak about how he had a hard time deciding the right stream during his MBA, a dilemma we students too face in our life. Finally, he talks to us about how the marketing strategies differ in B2B and B2C channels, explaining how influencer marketing can be introduced in the B2B market. The concept is unique and worth listening to.
Sarvagya also apprises us with his five unique golden points, which are his mantra of success, and whether you’re doing MBA or not, you will significantly benefit from them.
And like every time, we also have a quick rapid-fire round with Sarvagya for you to get some insights into his life.
We had a fantastic time recording this session, and hope you enjoy listening to it too
Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students.
I’m sure this episode of The Marketing TinTin will bring a smile to your face.
Happy Listening!
Follow our channel for marketing news and stories on LinkedIn & Instagram.
S2E8 - 26m - Jun 28, 2021 - Career Talks with Sayani Bagachi (Bonus) | The Marketing Tintin S2
As the placement season is about to begin and students become anxious as days pass by, we decided to take some advice and quick tips to crack your dream interview from Ms. Sayani Bagchi.
This episode will come out really handy during your preparation; if you have questions about the topic, you can reach out to us at trishla.nmims@gmail.com.
To know all the crumbs and grains of moving to Brand Management from Sales we have with us, Ms. Sayani Bagchi, Brand Manager of Britannia, Good Day!
Before joining as the Brand Manager of Britannia Good Day, she has aced as Brand Manager of the iconic Britannia Marie Gold.
Brand Managers take care of almost every minute activity, from advertising to product launches and much more! They are the cornerstone of the brand.
Sayani, in the podcast, was edifying and clear about all truths marketing students should know before stepping into the industry. She shares her journey from facing the challenges of being a woman in sales and leading a brand like Britannia. Her efficacious advice for budding marketing students is just the right thing they want to know at the initial stages of their careers.
Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students.
I’m sure this episode of The Marketing TinTin will bring a smile to your face.
Happy Listening!
Follow our channel for marketing news and stories-
S2E7 - 17m - Jun 21, 2021
