#6: Navigating the design rights application process (feat. Heiych)

In this episode, Laura King, founder of Heiych, joins host Lisa Cohen (Director of Public Education) and shares her experience registering design rights, working with manufacturers, protecting confidential information, and navigating challenges while growing her business.

Later in the episode, designs examiners Laura Majer and Euan Bowen join Lisa for a practical look at what happens after filing a design application.

They explore Australia's two-step design rights system, including registration, certification, enforcement, common application issues, and the key considerations for businesses protecting their products.

You'll learn the difference between registration and certification, how priority dates help establish protection, when certification may be needed to enforce your rights, and what to expect from the application process.

The episode also covers common mistakes with product descriptions and representations, the importance of confidentiality, and how design rights can support broader business objectives.

In this episode, we cover:

(01:32) - Heiych founder Laura King's experience registering design rights

(11:54) - the two-step process of registration and certification

(15:37) - when and why certification may be required to enforce a design right

(17:28) - the role of priority dates and how protection is established

(20:21) - realistic application and examination timeframes

(21:09) - common application issues and how to respond to adverse reports

(22:05) - confidentiality, grace periods and protecting designs before filing

(25:44) - how to prepare effective representations and product descriptions.

Further reading:

• Design rights factsheet
• How to apply for a design right
• Design rights timeframes and fees
• Heiych: A stylish solution for multitasking mums
• A unique design sets you apart
• Someone is using my IP

Tools to explore:

• Australian Design Search
• Designs Examiners' Manual
• Choosing the right IP tool
• Non-disclosure contract generator
• IP First Response
• Trans-Tasman IP Attorneys Regulation
• Get a free consultation with IPTA

For general enquiries, call 1300 651 010 or email outreach@ipaustralia.gov.au.

Disclaimer: The content shared in this podcast is intended only to provide generalised information about intellectual property principles, and is not to be taken as legal, business or other professional advice. We do not accept legal responsibility regarding the accuracy and reliability of the information provided, and if you require guidance specific to your situation, you should consider seeking professional advice.