The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming.  The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry&#39;s finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/9477d446-c79a-4291-9f56-85a9397c8664_hook011006.mp3

Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on brands that include Burger King, Volkswagen, Coca-Cola, Virgin Atlantic Airways, Method, and GAP. Prior to CP+B, Jeff worked at Goodby, Silverstein &amp; Partners where heworked on Hewlett-Packard, Saturn and Goodyear. Before Goodby, Jeff began his career at Modem Media specializing in GIF banner optimization. Jeff has been recognized nationally and internationally winning every major interactive award. In his first year at CP+B, Jeff won Best of Show at the One Show, the Grand Clio, and the Grand Prix at Cannes. His work has been showcased in publications including the Wall Street Journal, New York Times, Time Magazine, Newsweek, Communication Arts, Graphis and the Art Directors Club.

Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on brands that include Burger King, Volkswagen, Coca-Cola,...

Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on brands that include Burger King, Volkswagen, Coca-Cola, Virgin Atlantic Airways, Method, and GAP. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where heworked on Hewlett-Packard, Saturn and Goodyear. Before Goodby, Jeff began his career at Modem Media specializing in GIF banner optimization. Jeff has been recognized nationally and internationally winning every major interactive award. In his first year at CP+B, Jeff won Best of Show at the One Show, the Grand Clio, and the Grand Prix at Cannes. His work has been showcased in publications including the Wall Street Journal, New York Times, Time Magazine, Newsweek, Communication Arts, Graphis and the Art Directors Club.

CP and B employee Jeff Benjamin

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/74a70441-63d0-4303-9e72-ea764c03edef_hook103106.mp3

Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s counseled a wide range of clients from Sony, IKEA, where I first had the pleasure to meet him, Domino’s Pizza, Bell Atlantic, H&amp;M, and American Express. Prior to Lime, he had his own agency Jericho Communications for 21 years, which he actually merged with Lime and he’ll tell us about that. He’s also an accomplished author having written several books including Public Relations Kit for Dummies. Eric was named one of the five heroes in the PR business by PRWeek in 2005 for his grassroots campaign called “Walk a Mile in My Shoes”, which successfully influenced the House of Representative’s vote to pass the increase in governmental spending on stem cell research and so much more.

Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s counseled a wide range of clients from Sony, IKEA,...

Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s counseled a wide range of clients from Sony, IKEA, where I first had the pleasure to meet him, Domino’s Pizza, Bell Atlantic, H&M, and American Express. Prior to Lime, he had his own agency Jericho Communications for 21 years, which he actually merged with Lime and he’ll tell us about that. He’s also an accomplished author having written several books including Public Relations Kit for Dummies. Eric was named one of the five heroes in the PR business by PRWeek in 2005 for his grassroots campaign called “Walk a Mile in My Shoes”, which successfully influenced the House of Representative’s vote to pass the increase in governmental spending on stem cell research and so much more.

Eric Yaberbaum of Lime Public Relations

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/2e52372b-4ab8-4bce-9b1f-2d8458219be2_hook111808.mp3

Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.

Publishing Entertainment Weekly

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/5265dbf0-a04a-4062-9cd7-51b663b7da7d_hook102808.mp3

Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us about the redesign of Creativity Magazine and Creativity Online, plus she previews the upcoming IDEA Conference.

Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us about the redesign of Creativity Magazine and...

Creative Management Roles in Ad Agencies

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/01fc785f-1e14-47fc-9a55-e9a5b405a6f3_hook102108.mp3

Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of marketing and the decline of the value of the 30 second ad, plus he discusses the Amercian Apparel Ad Controversy.

Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of marketing and the decline of the value of the 30 second ad,...

Marketing Change &amp; Consumer Behavior

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/ca7da89d-5df5-4bfa-908a-02b5ae075094_hook090908.mp3

Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of disciplines to participate in discussions, conferences, panels and other special events designed to highlight the issues facing the industry and celebrate its societal contributions.

Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of disciplines to participate in discussions, conferences,...

Advertising Week Preview 2008

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/a8c5d480-5ba7-4ea2-9714-0faea46b7ded_hook081208.mp3

Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind of programming that they are working on.

Streaming Media and Internet TV

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/924fb2db-64b7-426f-814f-678b9d621e6a_hook080508.mp3

Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process including coordinating with PR Sources and filing accurate stories.

Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process including coordinating with PR Sources and filing accurate...

Advertising Industry Reporting

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/e81659b9-0593-4d50-9589-7320cdca5b41_hook072208.mp3

Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to build new businesses. We also hear his take on the role of social networks on marketing and branding

Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to build new businesses. We also hear his take on the role...

Social Networks Role in Marketing & Branding

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/0d9b010a-4d82-487e-a700-824728fb57b6_hook071508.mp3

Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of working with incredible clients and brands.

Digital Marketing Brands

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/31d46dcf-f286-4446-88a5-2d7a98d72ae4_hook070808.mp3

A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today Advertising Columnist Theresa Howard tells us what she got from covering the event

A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today Advertising Columnist Theresa Howard tells us what she...

Cannes Lions 2008 Recap

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/169e4021-23fa-4293-9b85-97c2e2cdaf72_hook060308.mp3

Author Michael Tonello on his new book Bringing Home the Birkin where he chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for wealthy and famous clients.

Bringing Home the Birkin

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/6ae16ec4-5a2f-4a69-bdee-2a380537c0ce_hook052708.mp3

Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and maximizing their networking opportunities. The Cannes Lions International Advertising Festival is the worlds only truly global meeting place for those interested in creativity in communications.

Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and maximizing their networking opportunities.

The Cannes...

Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and maximizing their networking opportunities. The Cannes Lions International Advertising Festival is the worlds only truly global meeting place for those interested in creativity in communications.

Cannes Lions 2008 Preview

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/ba238f65-930d-4337-9a4c-b0557170ecfe_hook052008.mp3

Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation. Jonah is the founder of Redscout, whose brand-driven approach to innovation helps them create brand-credible and actionable solutions to extend existing brands into new territory and create new to the world brands that resonate with consumers.

Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation.

Jonah is the founder of Redscout, whose...

Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation. Jonah is the founder of Redscout, whose brand-driven approach to innovation helps them create brand-credible and actionable solutions to extend existing brands into new territory and create new to the world brands that resonate with consumers.

Product Development & Brand Driven Innovation

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/b22a31b7-e454-413d-af97-50528d23abff_hook051308.mp3

Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American Association of Advertising Agencies.

Technology Brands and Chief Relevancy

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/ce2055e0-7240-4d7d-93c9-ed5327786e72_hook022608.mp3

Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a viable story.

Marketing and Blogging

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/de53b577-6106-4ff8-9b89-cf520655ce3d_hook021208.mp3

Jeremy Miller, Corp. PR of global agency TBWA Worldwide and Managing Director, TBWA Amplified, discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the adversities when it comes to blogging

Launching New Campaigns and Blogging

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/66c1baee-ba36-49ee-aa01-6643dc2fd7a0_hook020508.mp3

Advertising columnists Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.

Super Bowl Commercials Review

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/1c41d4f0-a8b7-47da-84c9-c97efa2265dd_hook012208.mp3

Art Directors Club Executive Director Ami Brophy talks about the upcoming Art Directors Club Awards , including information on the hybrid jury, and The ADC Young Guns competition which awards young talent in visual communications.

Art Directors Club Awards

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/21/20/5a7affb6-b9d9-4da6-88cf-8ea6a9395930_hook010808.mp3

New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.

Writers Strike and Super Bowl Ads

The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming.  The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the...

The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming.  The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.

Marketing Change &amp; Consumer Behavior

Marketing Change & Consumer Behavior