AI, Identity, and the Future of Garage Doors with Matt Kuehlhorn of Kooler Garage Doors

In this episode of The Garage Door Podcast Lab, host Andy Felice sits down with Matt Kuehlhorn, owner of Kooler Garage Doors in western Colorado, for a wide-ranging conversation that goes far beyond springs and openers.

Matt shares his unconventional path from guiding wilderness expeditions to running a new school garage door company—and why he defines "new school" as serving homeowners with value instead of chasing builders to the bottom. They dive deep into Matt's ambitious AI project, a custom-built tool that handles troubleshooting, customer communication, and data aggregation for his team. Matt explains how he's building his agent to be the "Kooler brain"—capable of answering calls, texting customers, pulling reports, and even helping map out the company's future growth.

The conversation explores the bigger picture of where AI is headed in the trades, the importance of owning your data, and why the human element becomes more valuable as technology advances. Matt offers practical advice for garage door owners just getting started with AI: open an LLM, turn on the voice feature, and just start talking.

They also discuss the critical role of CSRs in setting the stage for successful sales calls, the value of daily training and huddles, and why having a simple, memorable sales process beats over-engineering every time.

Throughout the episode, Matt returns to his guiding philosophy: use technology to human better. It's a refreshing look at how one owner is embracing the future while keeping people at the center of it all.

Find Kooler Garage Doors here:

https://koolergaragedoors.com/

Find Andy Felice and Garage Door Marketing lab here:

https://gdmarketinglab.com/