Not For Profits Need Strategy Too

UPIC Solutions business is built to serve not-for-profit United Way agencies. Their success is proof that when you know your ideal customer and provide value they can't find from your competitors, you've defined and executed a great strategy. J.R. Howard is UPIC"s CEO and he shares some great insights about how their success has made them redo their strategy. He explains the surprising benefit of how their new strategy has energized UPIC's staff. Even more interesting is how changing the way they run meetings has made a big difference in their ability to execute. This is the most for-profit-like, not-for-profit business I've ever seen. If you want your strategy to be more effective, this is the podcast for you!