The Importance of Strategy (cont'd)

Brian Ciota is the President of Co-Owner of McClurg Remodeling and Construction in upstate New York. I have watched Brian and his executive team define and then refine their strategy so they can continue their profitable growth. It seemed only natural to include Brian in our series of podcasts on Strategy. Brian has literally grown up in this business, starting when he was 14 and living across the street from the founder, Scott McClurg. He shares how in the early days, their ideal customer was essentially "... someone who needed something done that we could do." That tendency to never say "no" enabled the business to survive and grow. It also started to become a constraint on the business as it grew. There are numerous lessons in Brian's story. You'll really enjoy this podcast about Brian's journey to appreciating the importance of strategy.