This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies. The Drip: Caffeinate Your Campaigns.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/2/25/15/9fca26af-31bf-4258-8d43-16f6d0a1c94e_james_obrien.mp3

This episode is a deep dive into the world of business newsletters. What works? Where to start? How to identify success beyond list size and open rate.Jason Schulweis is the President &amp; CEO of JBS Growth, an advisory firm that helps companies grow revenue through partnership, go-to-market, and marketing strategy. He was most recently the EVP, Brand Partnerships &amp; Creative Studio at Morning Brew, a leading business media and content brand, overseeing two departments: Brand Partnerships and the Creative Studio.

Email is the Homepage of Today

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/2/9/15/4e42fffd-af67-4d45-ad59-0d5ef9267577_james_obrien.mp3

James O&#39;Brien is the President of Custom, which is Digiday&#39;s in-house content agency. In this episode, James talks about how brands can glean value through custom content and the role that audio plays in their brand mix.

Tactics are Where Action and Value Exist

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/12/19/15/ca8b86de-f8ab-4876-bc47-b083667b8939_kim_infanti.mp3

Today I&#39;m joined by Kim Infanti. Kim is the Executive Director of Digital Engagement within the Office of Alumni Engagement at Syracuse University. In this episode, we talk about lessons learned as a journalist using Twitter to source story ideas; what channels and strategies are working best in alumni development, and how to measure ROI beyond fundraising.

What Does Lucy in Liverpool Think?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/12/12/15/1b61c363-8e06-4467-9d62-1ab475fd07a8_melissa_lawton.mp3

Today I&#39;m joined by Melissa Lawton. Melissa is the Chief Content Officer at SailGP. In this episode, we talk about creating content for an emerging sports league; navigating digital and broadcast audiences, and the importance of experimenting to fail.

Experiment to Fail

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/27/18/1630e70f-cf64-40c5-8b88-c155dac734e7_jared_merrell.mp3

Today I&#39;m joined by Jared Merrell. Jared is a Managing Director at Optimum Sports, which is a sports marketing agency that&#39;s part of the Omnicom Media Group. In this episode, we talk about how brands can be a part of the sports conversation; what integrated sports content feels like, and how brands outside of the fortune 100 can meaningfully participate with sports sponsorships.

Don't Just Make an Appearance

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/16/17/07bb9511-ec92-46be-9b71-e2db3d261618_devfinal.mp3

Today I&#39;m joined by Dev Sethi. Dev is Director of Student Athletes and Sports Creators at Meta and former Head of Sports at Instagram. In this episode, we talk about what sports content is performing best across the Meta platform; how Name Image and Likeness legislation in the NCAA has changed the social media landscape, and what college athletes are asking Dev when he visits them on campus.

Student Athletes are Next Gen Sports Creators

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/15/2/ac8de675-9c44-4eb8-8751-6c869c4f849b_eric_herd_1.mp3

Today I&#39;m joined by Eric Herd. Eric is the founder of A2Z Ventures and he has long been a leader in the sports media and sports content industry. In this episode, we go deep into the fantasy sports and sports gambling categories. What works? Where to start? And how can challenger sports media brands best leverage fantasy and betting to drive awareness for their games and programming.

Make Fantasy the Main Thing

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/14/22/51469c5d-6857-4fca-9f94-a7c704702530_andrew_hippert.mp3

Today I&#39;m joined by Andrew Hippert. Andrew is the Investment Principal at the Techstars Sports Accelerator powered by Indy. In this episode, we talk about go to market strategies that work in the sports, health and wellness sectors; how sports startups can compete with the media behemoths in content, and how Web3 is impacting the future of fan engagement and sports ownership.

The Tokenization of Sports Ownership

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/24/20/ed4dd6a5-7df1-49f3-a483-889d655901f8_kristin_cook.mp3

Kristin Cooke is the Communications Manager at Citizens Bank. In this episode, we talk about helping to write employees into the company narrative; ways that employee content can be used to promote a safe work environment, and how objectives and key results can help disparate communications teams build alignment.

Empower Employee Voices by Listening to Their Voices

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/19/18/e55279e1-12dc-4cb7-b155-256d284bb0aa_jeff_koslofsky.mp3

Jeff Koslofsky is a Senior Marketing Communications Manager at the University of Rochester Medical Center. In this episode, we talk about communicating complex scientific research in lay terms; channel strategies that reach a diverse stakeholder set, and what type of medical related information wins on LinkedIn.

How to Market and Amplify Medical Research

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/17/14/5eec5ed5-0d29-4774-b11a-1b90e99e8b4e_gregyoung.mp3

Greg Young is the Executive Vice President and Co-Lead of Integrated Media Strategy, North America at Weber Shandwick. In this episode, we talk about how brands are defining integrated media, why shared media is the ultimate threshold for brands, and how to best build collaboration across disparate agency partners.

Choreography is Required for Modern Marketing

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/9/16/c7b4489d-e5cf-43a3-aad3-2ca5e933ec1f_ben_johnson.mp3

Ben Johnson is the Founder and CEO at <a href="https://getspruce.com/" rel="nofollow">Spruce</a>, which is a leading provider of home services to apartment residents. In this episode, we talk about Spruce&#39;s eureka moment, nuances in messaging a services marketplace, and how to best partner with SMBs.

Messaging a Logistics Company

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/2/19/4ecf913e-5ecc-406f-ab55-a898d71a5460_scott_simonelli.mp3

<a href="https://www.linkedin.com/in/scottsimonelli/" rel="nofollow">Scott Simonelli</a> is the CEO of <a href="https://www.veritonic.com/" rel="nofollow">Veritonic</a>, an audio intelligence company. In this episode, we talk about what audio intelligence means to brands and marketers and what metrics they should be evaluating as they consider the role of audio in their marketing mix.

Everyone Has a Personal Relationship with Sound

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/22/13/affb8d2e-17f6-4e06-b30a-18ff70fb7c7a_brian_barletta.mp3

Today I&#39;m joined by Bryan Barletta. Bryan is the founder of <a href="https://soundsprofitable.com/" rel="nofollow">Sounds Profitable</a>, which is a newsletter and podcast that focuses on the business of podcasting. In this episode, we talk about the criteria that marketers and ad buyers should consider as they navigate deploying media in podcasting. It&#39;s an awesome conversation where we talk about CPMs, buying strategies, and how to best measure attribution.You can learn more about Bryan&#39;s podcast <a href="https://soundsprofitable.com/episodes" rel="nofollow">here</a>.

The Role that AdTech Plays in Podcasting

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/22/14/9e0b755c-9e30-4300-9593-c1dde84fd368_gmt20220321-190610_recording.mp3

Today I&#39;m joined by Templafy&#39;s CMO, Greg Sheppard. In this episode, we dig into some new research that Templafy released on the bottlenecks and red tape that exist around how large enterprises create content.

10 People Review Your Deck

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/17/14/2b6b77be-b985-4829-92cd-4b8d8d22212c_we_talk_to_them_as_one_of_them.mp3

Today I&#39;m joined by Kathryn Moody. Kathryn is a Senior Editor at Industry Dive where she oversees their HR focused publication, HR Dive. In this episode, we talk about what HR professionals are most interested in; the importance of broccoli content, and doubling down on newsletters.

We Talk to Them as One of Them

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/3/18/9bd9f848-512d-4a17-ab00-7ec79457cc95_brooke_bergen.mp3

Brooke Bergen is the Director of Public Relations and Member Communications at the Association of American Medical Colleges. In this episode, we talk about audiences and communications segmentation across membership; channel strategies that work best across these specific member segments, and how lifecycle messaging works at a membership organization.

Segmentation of Member Communications

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/27/21/0beaadee-2ea3-4ad9-bbdd-77578a169e11_gmt20220224-190706_recording.mp3

Kate Adams is the Senior Vice President of Marketing at Validity. In this episode, we talk about how marketers can de-jargon themselves; where a sales development rep should sit within the organization, and how the migration from tokenization to personalization is the marketing innovation that&#39;s most pressing in 2022.

Marketing is Over Acronymized

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/3/19/85e308bf-c1a8-41c2-b38f-f92299393990_gmt20220202-150730_recording.mp3

Katherine Pickus is the Vice President of Sustainability and Global Impact at Tyson Foods. In this episode, we talk about authentically telling the sustainability story; ESG benchmarks that businesses and consumers should measure, and what sustainability 2.0 looks like.

Sustainability is about Responsibility and Inclusivity

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/12/17/20b2f797-98e9-4f7b-b319-68bdc52a4e5c_final_v2.mp3

Andrew Tuchfeld is the Director of People Relations at Braze. In this episode, we talk about measuring motivation and commitment; how to keep colleagues engaged through the various life stages that a company might experience, and what managers are asking for as they continue to navigate employee enablement.

Engagement, Commitment, and Motivation

Caffeinate Your Campaigns

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies.

The Drip: Caffeinate Your Campaigns.