SHOW / EPISODE

Say It Ain't Tone & OBA Rowland: Big Sean, DeJ Loaf, IBGM & Solo Life | The Cobain Report S7 EP20

1h 55m | Oct 8, 2026

Say It Ain't Tone & OBA Rowland: DeJ Loaf, Big Sean, IBGM & Detroit TOP 5 | The Cobain Report S7 E20


TODAY ON THE COBAIN REPORT, WE HAVE TWO DETROIT ARTISTS WHO WERE THERE FOR SOME OF THE MOST IMPORTANT MOMENTS IN DETROIT HIP HOP.


SAY IT AIN'T TONE AND OBA ROWLAND sit down with Rocc Cobain & Cezah for an in depth conversation about IBGM, Big Sean, DeJ Loaf, Finally Famous, Detroit hip hop, loyalty, the music business, ownership, and their lives as artists today.


Say It Ain't Tone takes us back to his relationship with Big Sean, the early Finally Famous era, working around Sean, discovering talent, building his own independent movement, and helping build IBGM.


The conversation gets into DeJ Loaf, the early IBGM movement, OBA Rowland's rise, the "I Been Getting Money" mentality, Detroit hip hop then vs. now, loyalty, friendship, money, ownership, releasing music, and lessons learned throughout their careers.


They also discuss their history together, the Detroit music scene, major studio stories, their favorite Detroit artists, Detroit's Top 5, and what they are doing next.


OBA Rowland discusses his upcoming music and Won't Last Forever, while Say It Ain't Tone talks about new music, Dream Cruise 2, collaborations and rediscovering his love for making music.


šŸ”„ IN THIS EPISODE


• Say It Ain't Tone & OBA Rowland's beginnings

• Growing up in Detroit

• Meeting Big Sean

• The Finally Famous era

• Big Sean and Detroit music

• The origins of IBGM

• What IBGM really means

• DeJ Loaf and IBGM

• OBA Rowland's rise

• Detroit hip hop then vs. now

• The evolution of Detroit rap

• Building and developing artists

• Loyalty and friendship

• The music business

• Ownership and money

• Mistakes and lessons learned

• Advice for young artists

• Detroit's Top 5

• Favorite Detroit artists

• New music and upcoming projects

• Dream Cruise 2

• Won't Last Forever


ā±ļø CHAPTERS / TIMESTAMPS


00:00 — IBGM: The Four Letters That Started It All

01:00 — Building Independently With Big Sean

03:00 — DeJ Loaf, IBGM & The Vision

04:00 — OBA Rowland's Rise

08:15 — The Cobain Report Introduction

11:17 — Who Were They Before Music?

15:07 — Meeting Big Sean

19:33 — "My Closet" & Big Sean

20:14 — How Say It Ain't Tone Got His Name

21:47 — How OBA Rowland Got His Name

26:36 — Detroit Hip Hop Before The Explosion

31:21 — Finally Famous & Detroit Sound

33:20 — Capital Park Studios

36:09 — Loyalty & Industry Lessons

40:48 — IBGM: What Does It Really Mean?

41:41 — The Origins Of IBGM

42:05 — Discovering DeJ Loaf

43:10 — Building The IBGM Movement

44:02 — The OBA Rowland Run

49:24 — Detroit Hip Hop Then vs. Now

50:32 — Young Detroit Artists They Would Sign

53:59 — OBA's Music & Releasing More

55:42 — Crazy Studio Stories

59:56 — OBA's Next Project

1:01:04 — Advice For The Next Generation

1:03:03 — The Business Of Music & Money

1:09:25 — Biggest Mistakes & Not Releasing Music

1:09:53 — Big Sean, Money & Ownership

1:13:08 — What Would They Tell Their Younger Selves?

1:14:00 — Unreleased Music & Missed Opportunities

1:25:38 — Rapid Fire

1:26:34 — Eastside vs. Westside

1:26:44 — Big Sean vs. OBA Rowland

1:26:53 — DeJ Loaf vs. Earlly Mac

1:27:02 — Old Detroit vs. New Detroit

1:27:14 — Best Detroit Rapper & Producer

1:27:29 — Most Underrated Detroit Rapper

1:28:15 — Favorite Records & Collaborations

1:43:26 — Detroit Rap Mount Rushmore

1:44:20 — Detroit Hip Hop Legends

1:45:22 — Detroit's Most Creative Artists

1:48:33 — OBA Rowland's Current Music

1:49:32 — Say It Ain't Tone & Dream Cruise 2

1:50:09 — Rediscovering The Love For Music


šŸ”Ž PERFECT FOR FANS OF


Big Sean, DeJ Loaf, Say It Ain't Tone, OBA Rowland, IBGM, Finally Famous, Detroit Hip Hop, Detroit Rap, Detroit Music, Michigan Hip Hop, Detroit Artists, Detroit Music History, Big Sean Detroit, DeJ Loaf Detroit, OBA Rowland Interview, Say It Ain't Tone Interview, IBGM Detroit, Detroit Hip Hop History, Detroit Rap History


Hosted by: Rocc Cobain & Cezah


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šŸ“§ Business: TheCobainReport@gmail.com


First Amendment Disclaimer: The views and opinions expressed by guests on The Cobain Report are their own and do not necessarily reflect the views or opinions of The Cobain Report, its hosts, producers, affiliates, or sponsors. The Cobain Report does not endorse or verify every statement made by its guests. This program is intended for entertainment, commentary, and informational purposes.

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