• 399. You Have to Fight for Purpose

    Do you have a purpose or a passion in your life? Is it difficult to find your purpose? In one word: yes. Purpose must be cultivated, not “found.” Cultivating purpose is hard. You’ll have to put in your time, energy, and dedication to changing the narrative and taking action.


    On today’s episode of The Art of Masculinity, Johnny talks about what purpose and passion are, and how they are different. He talks about what society’s views on men’s obligation, purpose (or if we’re even allowed to have any), and duties are. How have these views changed over the years? Is it changing for the better or for worse? Johnny answers these questions, and talks–in depth–about how purpose is qualified for men, and what this soft society has done to it.


    Head over to www.trulean.com and use code JOHNNY50 to receive 50% off the first month of your first subscription and 20% percent off every month after that!

    Today on The Art of Masculinity:

    • Finding purpose and how that qualifies for men 
    • What Johnny learned after years of research
    • Purpose is that driving force that we choose
    • What makes purpose different as a driving force
    • Protection is something that all men should be able to do
    • Societal expectations of men and how they have changed                                                                                                                                                                                
    • In current society, this isn’t necessary anymore but it also hasn’t been eradicated.
    • What happens when you take away the necessity to protect your family?
    • How do we get guys to see that purpose is okay?
    • The horrors that occur when obligation and purpose aren’t the same 
    • Does giving up your obligations mean that you’re giving up your purpose?
    • You can do both and your families deserve the version of you that can do both.
    • Having time to be adventurous and exploratory outside of your 9 - 5
    • Be willing to change the narrative of what it means to chase and have purpose in your life
    • Purpose must be cultivated, not “found”
    • Take action in your times of relaxation
    • Enjoy chasing your dream, your passion, and your purpose
    • Purpose perseveres when you get tested which means it won’t get easy when you find it
    • You are one choice away from your happy life, but you have to make that choice

    If you loved this episode or the podcast in general go ahead and subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!


    And if you are looking to get more from Johnny, go ahead and subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!


    If you are looking for 1:1 Coaching, go ahead and click this link to fill out the application to work with Johnny!


    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!


    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

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    28m - Apr 25, 2024
  • 398: Telling the Story Behind the Military with Mitchell Coffman

    On today’s episode, Johnny chats with artist Mitchell Coffman. They talk about Michell’s artwork and his unique focus on the military. He’s had a strong connection with the military his whole life and he works hard to make sure he can tell the story of these strong, selfless men. The military mentality and inspiration have bled into his artwork and lifestyle. It shows through his work, his views on improving his craft, and in how he interacts with people. Johnny and Mitchell also bond over their shared view on dedication and the frustrating state of talk-over-action that is so prevalent these days. 


    Leveraging a rich legacy of artistic influence, Mitchel Coffman is a New York City-based, award-winning independent artist passionate about storytelling. Art has always been a profound love of his, cultivated by the dream that his father, an illustrator, never saw realized. Driven by his father’s unfulfilled aspirations, Coffman embarked on a journey to actualize his artistic dreams.


    Coffman’s artistic foundation was shaped by working alongside skilled professionals such as animator Walter Storozuk during his formative years. Later, in graduate school, Coffman was a studio apprentice to the esteemed master painter Jorge Alvarez. The diverse teachings from these two mentors uniquely shaped Coffman’s artistic style. Coffman’s practice blends tradition and innovation. He aspires to create work that echoes the depth of his artistic journey. You can find out more about him on his website and Instagram.


    Head over to www.trulean.com and use code JOHNNY50 to receive 50% off the first month of your first subscription and 20% off every month after that!


    Today on The Art of Masculinity:

    • Blending the colors between art and the military
    • How death can change us
    • Humanizing the military experience
    • Interacting with the military as a civilian, when you’re in the circle of trust
    • Mitchell’s range of interests and focuses in art
    • Paying your dues, bleeding dedication, and responding to “That’s not good enough.”
    • AI and the future of art
    • Being a dick is not a great game plan for career longevity
    • Social media has created a society about talking instead of acting


    If you loved this episode or the podcast in general, subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!


    And if you are looking to get more from Johnny, subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!


    If you are looking for 1:1 Coaching, click this link to fill out the application to work with Johnny!


    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!


    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

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    50m - Apr 18, 2024
  • 397. Don't Negotiate Yourself Out of Progress

    If you had to decide between an easy shortcut or choosing a more difficult but correct route, which path would you take? How often do you cut corners when you know no one is looking? How are you improving your life (even in the smallest ways)?

    Today, Johnny talks about what integrity means to him and why it is the best foundation when you’re building a ladder to your dreams. He also talks about why it only takes a little effort (done consistently) to start building those healthy habits which lead to maintaining a high level of integrity. Integrity is something we all need to take seriously. It can be so easy to slip-up when there are so many distractions out there.

    Johnny uses a ton of different examples (the rabbit hole of binge-watching TV, being coached versus making decisions yourself, team sports, etc.) to show how you can flex your integrity every day. When you exercise that muscle, you’re showing the world–and yourself–that you’re taking your life seriously and that you know how to make the right decisions; whether you’re facing something small or if you’re confronted with a big project.

    Head over to www.trulean.com and use code JOHNNY50 to receive 50% off the first month of your first subscription and 20% off every month after that!

    Today on The Art of Masculinity:


    • Atomic Habits” by James Clear and how it’s helped Johnny 
    • Relaxation versus becoming complacent
    • Why do people “take their foot off the gas” when they finally get some momentum
    • Taking the time to build on experiences to follow your dreams
    • Integrity means not taking the easy road
    • Look for your “1% improvement”
    • When do you make those decisions versus when you’re supposed to continue to review
    • Make those “hard right” decisions over the “easy wrong” decisions
    • Reaching your aspirations starts within you, by maintaining a high level of integrity


    If you loved this episode or the podcast in general, subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!

    And if you are looking to get more from Johnny, go ahead and subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!

    If you are looking for 1:1 Coaching, click this link to fill out the application to work with Johnny!

    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!

    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

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    21m - Apr 11, 2024
  • 396. Seeking Integrity over Attention with Jimmy Watson

    On today’s show, Johnny welcomes Jimmy Watson, a military veteran with the integrity and heart of a lion. Jimmy has seen and been through a lot in his life, which is why when MMA fighter Sean Strickland started spewing negative comments about the military (specifically Navy SEALs), Jimmy stood up for his brothers in the military. 

    Jimmy is here to talk about what happened, why he said what he did, his history in the military, and why he believes so strongly about the Navy SEALs. The most frustrating part of what Sean Strickland said is his direct influence on the public. What are the actions of this influencer and MMA fighter teaching the youth of America? We are all influencers to a degree, but it’s men like Jimmy (who show integrity, determination, inner, and outer strength) that show us what it means to be masculine.

    Head over to www.trulean.com and use code JOHNNY50 to receive 50% off the first month of your first subscription and 20% percent off every month after that!

    Jimmy Watson, NSW/USN (Ret) is the Chief Operating Officer of Operation Restored Warrior. His military career in special operations encompasses leading teams in high-threat environments on multiple war fronts. Jimmy began active-duty service as a United States Marine assisting in the recovery of victims at the USS Cole, and fighting the war on terrorism. He transitioned to private military contracting and held multiple leadership positions in Blackwater USA as a GS-13 for the Department of State mission. He enlisted into the United States Navy to become a Navy SEAL and graduated BUDS Class 283. Jimmy held multiple designations as a Naval Special Warfare Operator. He was the recipient of several military decorations and medals including the Blackwater Silver Defense Medal for heroism.

    Jimmy holds a Bachelor of Science in Organizational Leadership from the University of Charleston, West Virginia. He retired in 2017 and held multiple senior executive leadership positions at Team McAfee culminating his time as President of Team McAfee.

    Today on The Art of Masculinity:

    • Jimmy’s transition from the military…back to the military
    • Earning respect and dealing with higher expectations of him from his brothers
    • What is Navy SEAL training like?
    • Jimmy’s experience in BUDS 
    • How (and why) the communities and brotherhoods are built within military divisions
    • The story and history behind the comments from Sean Strickland and Andy Stumpf
    • The reward (or lack thereof) in BUDS: “The Quiet Professional”
    • The dangers of irresponsible influencers 
    • Acknowledging the “wolves” that keep us safe
    • That naivety is a sign of innocence, which is sometimes a good thing
    • The background behind Jimmy’s indictment and with John McAfee
    • The struggle that arose when Jimmy was in SEALs
    • Losing hope before seeking integrity and finding God


    If you loved this episode or the podcast in general, subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!

    And if you are looking to get more from Johnny, go ahead and subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!

    If you are looking for 1:1 Coaching, click this link to fill out the application to work with Johnny!

    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!

    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

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    1h 0m - Apr 4, 2024
  • 395. Reinvigorating Your Fighting Spirit

    What is something you’re uncomfortable with? Are you okay with residing in stagnancy? Have you been told that competition is toxic?

    In this episode, Johnny talks about how we can use competition to “uplevel” our lives. He uses two real-life examples of how he is challenging and pushing himself out of his comfort zone. These examples (pickleball tournaments and speaking competitions) have pushed him into an uncomfortable place so he can always strive for improvement.

    As men, we are always competing against other people, either openly or in our heads. But more than that, we’re constantly competing against ourselves. We are our own worst and most determined opponents and–if we can positively harness that–we can use that inner competitiveness to motivate us to be better, stronger, and more powerful. Listen in to hear why, what, and how you can steer your competitive mindset in a more positive direction. 

    So what is it, guys? What are you going to do to challenge yourselves? 

    Today on The Art of Masculinity:


    • Competitions bring out the best and worst in us
    • Keeping yourself uncomfortable to challenge yourself
    • How Toastmasters and pickleball are making Johnny a better person
    • Avoiding plateauing in your life by competing with yourself
    • Why have we stopped challenging ourselves?
    • What is healthy competition?
    • Life is a competition
    • Competition isn’t toxic if we can utilize it for good, instead of evil


    If you loved this episode or the podcast in general go ahead and subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!


    And if you are looking to get more from Johnny, go ahead and subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!


    If you are looking for 1:1 Coaching, go ahead and click this link to fill out the application to work with Johnny!


    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!


    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

    Connect with Johnny:

    



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    17m - Mar 28, 2024
  • 394. Getting Comfortable with the Uncomfortable with Brett Snodgrass

    In today’s episode, Johnny talks with Brent Snodgrass. They focus on an aspect of masculinity that isn’t always accepted by all men: religion. As men, we’re coerced to look and act in certain ways by the media and society. Sometimes, we’re also forced to believe in certain things. Society has told us should only believe in something when there’s proof of it, which can cause problems for those of us who want to follow a more religious path. Brett talks about why and how a religious way of life is a good way to find out about yourself, your happiness, and how it can lead to a fulfilling life.

    Brett Snodgrass has been a real estate investor for over 15 years. He specializes in wholesaling, whole-tailing, creative financing, and business scaling. His team at SIMPLE WHOLESALING buys and sells 250+ properties per year and builds passive income streams by creating more than 50 creative financing deals per year. He is part of the real estate mastermind group The Collective Genius, and he loves to give back to the community by supporting missions and non-profit organizations like Transforming Futures and Agape International Missions. He also runs an entrepreneurial religious men’s group called Iron Deep.

    If you want to connect with Brett directly, feel free to email him at brett@irondeep.com

    Today on The Art of Masculinity:


    • How business and religion can work together
    • The questions that come up with skeptical men
    • How success led Brett to God
    • External versus internal success and happiness
    • The values and mission behind Iron Deep
    • Humility and honesty
    • What went through Brett’s mind while writing The Secret War Within
    • Getting started in the lucrative business of real estate
    • How Iron Deep helps men with their struggles


    If you loved this episode or the podcast in general, subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!

    And if you are looking to get more from Johnny, go ahead and subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!

    If you are looking for 1:1 Coaching, click this link to fill out the application to work with Johnny!

    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!

    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

    Connect with Johnny:

    • Instagram https://www.instagram.com/johnny.elsasser/
    • Website https://www.johnnyelsasser.com/

    YouTube https://www.youtube.com/channel/UCbe_BlacSo1BzTvlsEjkdzA



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    48m - Mar 14, 2024
  • 393. Be Trainable Every Day of Your Life

    Think about what you do when someone is giving you criticism. Do you tune them out? Do you talk back or try to defend yourself? Or do you sit quietly and try to see if their criticism applies to you and your life? 

    Today on The Art of Masculinity, Johnny talks about what good criticism is, how to take it, and how you can use it to improve your life. How does criticism fit into men’s lives? Does being critiqued mean you have a weakness? Johnny shares the biggest flaw we have when getting criticism as well as his experiences with receiving criticism well (and a few times when he didn’t). The key to getting better as men is to stay trainable and capable of improvement because we always have room to improve.

    Today on The Art of Masculinity:

    • What makes healthy constructive criticism different?
    • The flaws we have when we view criticism
    • Is there a time when we become “stuck in our ways?”
    • Why we should listen to coaches
    • Go to places and events where you can improve
    • How to give and take constructive criticism
    • Staying quiet during criticism
    • Continue to be trainable because you can always improve
    • “Improving your game” with peer criticism


    If you loved this episode or the podcast in general, subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!

    And if you are looking to get more from Johnny, go ahead and subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!

    If you are looking for 1:1 Coaching, go ahead and click this link to fill out the application to work with Johnny!

    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!

    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

    Connect with Johnny:

    • Instagram   https://www.instagram.com/johnny.elsasser/
    • Website   https://www.johnnyelsasser.com/

    YouTube   https://www.youtube.com/channel/UCbe_BlacSo1BzTvlsEjkdzA



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    21m - Mar 7, 2024
  • 392. Team to Tribe with Philip Folsom

    Today Johnny chats with Philip Folsom, from Wolf Tribe. Philip is an Anthropologist, Culture Development expert, and president & CEO of Wolf Tribe. In addition, he is the co-founder of  VALOR, a PTS and resiliency program for warriors and first responders. Philip is known for his adventure programming and Tribe workshop which focuses on building healthy and high-performing teams. 

    His reputation in the team development world is legendary. His in-person events, seminars, and experiences have improved the lives of over 500,000 people teaching the importance of peace, power, and sacred purpose. Philip is a regular contributor at the USC Marshall School of Business and sits on the High-Performance Board of Red Bull. His work is regularly featured on television and podcasts around the world. Philip’s current clients include Microsoft, Apple, Snapchat, Space X, and Riot Games.

    Today Johnny and Philip talk about Philip’s latest book, Team to Tribe, and what it means to be a man and “one of the ten.” You are the cartographer of your life, creating and forging the paths on your map. Checking that map and following your path instead of focusing on someone else’s map is just one of the things that Philip focuses on.

    Philip’s philosophies are inspiring, even when it’s something you don’t want to admit to yourself. Sometimes you just have to hear those hard truths. Both Johnny and Philip are here to share those in this episode of The Art of Masculinity.

    You can follow and support Philip at @philipfolsom on all social media: Instagram, Facebook, and LinkedIn. You can also learn more about him and his programs at  Wolf Tribe and K4 Men.

    Today on The Art of Masculinity:

    • Holding the course and staying consistent
    • Embrace the journey, not the outcome
    • Cultivating your path with your values
    • Be aspirational first
    • Reclaiming kinship in organizations
    • “Mapping” your journey and transformation
    • Shared values are the drivers of shared decision-making
    • Drifting away from honor
    • Be regulated and provide efficacy with you as a model
    • Following your passion while providing a solution to a problem
    • All forms of competition should bring out the best in us
    • About the nine fighters and the one who will bring them home


    If you loved this episode or the podcast in general go ahead and subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!


    And if you want to get more from Johnny, subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!


    If you are looking for 1:1 Coaching, click this link to fill out the application to work with Johnny!


    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!


    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

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    50m - Feb 29, 2024
  • 391. The Struggle with Vulnerability

    We have evolved, socially, to look at men as the protectors of their families. So, if we are vulnerable with our wives and children, will that expose them to weakness? It is healthy to show vulnerability but it is healthier and safer if we have the right outlets for it. Putting that burden onto your family will threaten the inherent dynamics within our families. 

    Today, Johnny talks about why it is important to find the right outlets for your vulnerability and what those healthy outlets are. He also talks about what our inherent roles are within our family and how we can put those roles at risk if we share too much with our wives and children. At the end of the day, it is our jobs to keep our families safe and we can only do that if we are taking these roles seriously.

    Today on The Art of Masculinity:


    • Fathers and husbands being vulnerable in front of their families
    • Women taking on masculine roles at work and feminine roles at home
    • Taking that masculine role back while allowing women to fall back into that feminine role
    • Providing safety for women and children 
    • Empathy and not weakness
    • Some healthy outlets for vulnerability without throwing off role dynamics at home


    If you loved this episode or the podcast in general, subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!

    And if you want to get more from Johnny, subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!

    If you are looking for 1:1 Coaching, click this link to fill out the application to work with Johnny!

    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!

    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

    Connect with Johnny:



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    20m - Feb 22, 2024
  • 390. Repairing the Rupture with Clint Davis

    Today, Johnny chats with Clint Davis about his new book, “Building Better Bridges,” and what modern parenting should look like. What does it mean to truly model for our children? Parenting can be tough, especially if we’re learning and dealing with our trauma. Clint tells us what we need to do to ensure we don’t pass that trauma on to our children and the next generation.

    We have to set our ego aside to show empathy and model the behaviors we want our children to attain. We have to repair the wounds we have with our children, so they don’t turn into the traumas we have from our parents. Don’t let pride stop you. Clint also suggests that we challenge it and check our pride at the door. They also discuss how we can model behavior for our kids, without imposing or projecting our trauma. We need to build bridges to save our kids.

    Clint Davis is an army veteran, ordained minister, and licensed psychotherapist. He owns Clint Davis Counseling and Integrative Wellness. He hosts the “Asking Why” podcast and is a best-selling author of his new book, "Building Better Bridges: A Guidebook to Having Difficult Conversations that Can Save Our Children." Check out his TED talk “The Sex Talks We Never Had, That Can Save Our Kids.” He also encourages listeners to call and email him at clintdaviscounseling@gmail.com to tell him your stories and ask him specific questions about your kids.

    Today on The Art of Masculinity:

    • Clint’s military, personal history, and what led him to counseling
    • We’re all in this together. We’re all struggling.
    • Modern challenges with internal worth and value
    • Showing your weaknesses
    • Modeling behaviors and earning respect
    • Parenting and dysregulation
    • Pride keeps us from empathy
    • Parenting is not a reflection of you
    • The four main talks that parents need to have with their kids

    If you loved this episode or the podcast in general, subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!

    And if you want to get more from Johnny, subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!

    If you are looking for 1:1 Coaching, go ahead and click this link to fill out the application to work with Johnny!

    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!

    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

    Connect with Johnny:

    YouTube 



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    1h 0m - Feb 15, 2024
  • 389. Basing Self-Judging Off of Misalignment

    The world deserves a better caliber of man and we must give it to them. But who decides what that caliber is? Take a close look at what your standards are and what you think it looks like to be an embodied and aligned man. 

    Today Johnny talks about the roots of self-judgement, the flawed views of masculinity perpetuated by the media and our culture, and what you can do you reroute your normal neurological response to meeting your standards. Sometimes we are our harshest critics. It is important to have a high standard for yourself, but that standard should always be achievable and based on your values. Not the values that are placed on you by the media.

    Pick up Johnny’s new book, Design the Man Within on Amazon. It’s a great book for men who are looking to start their journey of personal development, or for men who are just starting that journey and need a bit of guidance.

    Today on The Art of Masculinity:

    • What it means to self-judge
    • Cultural expectations
    • Struggling with unrealistic standards
    • Internalized stereotypes
    • Basing self-judgment off misalignment
    • Overcoming self-judgment 
    • The importance of a strong support system
    • Reframing your internal critiques


    If you loved this episode or the podcast in general, subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this!

    And if you want to get more from Johnny, subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out!

    If you are looking for 1:1 Coaching, go ahead and click this link to fill out the application to work with Johnny!

    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out!

    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here!

    Connect with Johnny:



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    20m - Feb 8, 2024
  • 388. Going back to Fundamentals with Brian Johnson

    Today on The Art of Masculinity, Johnny chats with entrepreneur, author, philosopher, and teacher Brian Johnson. Brian is yet another example of how coaches can help you be the best man you can be. He helps bring out the strength and courage in everyone he helps. They chat about the origin of his book, “Arete: Activate Your Herioc Potential,” as well as when we should say yes and no, how he serves veterans, how he connected with that community, and the struggle of perfectionism and sleep deprivation.  

     

    Brian is the Founder & CEO of Heroic Public Benefit Corporation and the author of Areté: Activate Your Heroic Potential. As a Founder/CEO, he’s built and sold two social platforms. As a Philosopher/teacher, he’s helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries, and created a protocol that science says changes lives. Brian is 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor. 

     

    Get Brian’s book, Arete: Activate Your Heroic Potential and check out his YouTube channel

    Today on The Art of Masculinity: 

    • Brian’s background, journey, and how he actuated his life despite his struggles 
    • Serving the veteran community  
    • Saying yes to everything that falls in your bucket, and no to things that don’t 
    • Not mistakes but missed takes 
    • Perfectionism 
    • Where courage comes from 
    • Ultradian, circadian, and the importance of sleep 
    • If this, then that 
    • Move forward with clarity 

     

    If you loved this episode or the podcast in general, subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this! 

     

    And if you want to get more from Johnny, subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out! 

     

    If you are looking for 1:1 Coaching, go ahead and click this link to fill out the application to work with Johnny! 

     

    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out! 

     

    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here

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    54m - Feb 1, 2024
  • 387. The Power to Shed Pain

    As a man, it can be hard to be seen as strong and vulnerable at the same time. Today Johnny talks about the value of vulnerability. Why you should be vulnerable, how you should do it, and when you should do it. Opening up is what’s going to make you stronger as a man.   


    Start breaking the silence because the silence around the shame is the killer. Understanding your shame and guilt is key because it stems from a moral and ethical violation. Get it at its roots and yank it out. But know that sometimes, you can’t pull it out by yourself. Johnny also talks about why society doesn’t expect men to be vulnerable and how men can regain their power by being authentic to themselves. That journey starts with opening up. 


    Head over to iTunes and give us a five-star review. Let everybody know what you love about the show so you can hopefully help another man along his journey and hopefully find that authenticity he's so crazed in his life. 


    Today on The Art of Masculinity: 

    • What does masculinity look like 
    • Forcing ourselves to participate in vulnerability 
    • Opening up to your brothers and in your own time 
    • The physical stuff is easy, but it’s difficult to sacrifice emotionally 
    • Society doesn’t expect men to be able to be vulnerable 
    • Communicating your deep shame 
    • Regain your power by getting through to yourself 
    • Empower your authenticity by being authentic to you 

     

    If you loved this episode or the podcast in general go ahead and subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this! 

     

    And if you are looking to get more from Johnny, go ahead and subscribe to his email so you can get a ton of FREE amazing content and be notified of any new things coming out! 

     

    If you are looking for 1:1 Coaching, go ahead and click this link to fill out the application to work with Johnny! 

     

    For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out! 

     

    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here

     

    Connect with Johnny: 

     



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    25m - Jan 25, 2024
  • 386. How to Have Courage to be Coached

    In this episode, Johnny talks with Frank Paul Vignola about courage, coaching, and confidence consciousness. They do a deep dive into the trajectory and evolution of the current socially accepted view of masculinity and how it has changed over the years. Is masculinity a pendulum? Does it swing back and forth between the strong man and the overly sensitive man? 


    Frank's mission is to help men cultivate an unswerving sense of identity and then translate that knowledge into actions. Through repeated implementation of their character strengths and in alignment with their values, he helps men achieve self-mastery and become leaders, exemplars, and high achievers. His early life was plagued with battles - bullying, expulsions, overdoses, and then a 4-year string of incarcerations that almost killed him. Overcoming those challenges gifted him with a determination to develop a formula to help men summon their inner superheroes. After 10+ years as a coach for men, he continues implementing his 3-pillar formula today: Identity, Integration, Implementation & Iteration.  


    Frank also has 7 years of experience training and working as an actor in New York City. Believing actors are masters at building an identity, he incorporates several personal acting techniques into his coaching. Throughout his career, Frank searched for parallels in qualities men admire in other men and want for themselves. In 2023, he turned his findings into the autobiographical how-to-guide for men, "Crafting Masculinity." When Frank isn't obsessively peering deep into the abyss of human behavior, he loves traveling, bodybuilding, horror movies, irreverent humor, and spending time with his family.  


     Find more about Frank on his website or connect with him on Instagram

    Today on The Art of Masculinity: 

    • Coaching, personal training, and how they are similar  
    • Men’s hang-ups on coaching and toxic mindsets 
    • How coaching is changing and how you can influence positive change 
    • The swing in the masculinity space and what perpetuates the divide 
    • The story behind Frank’s book, Crafting Masculinity 
    • The pushback for the stereotypical strongman 
    • Impacting people and change 
    • Loving, crafting, and celebrating our own masculinity 

     

    If you loved this episode or the podcast in general go ahead and subscribe and turn on notifications so you are notified when each new episode is released! And be sure to go to Apple iTunes and give us a 5-star review, letting everyone know what you loved about the show and give the fit of helping someone who needs this! 


    And if you are looking to get more from Johnny, go ahead and subscribe to his email so you can get a ton of FREE amazing content and be notified of any and all new things coming out! 


    If you are looking for 1:1 Coaching, go ahead and click this link to fill out the application to work with Johnny! 


     For all other courses and programs Johnny has available, go ahead and click the link here to see how you can be supported by something Johnny has already put out! 


    And, if you want long-form video content from Johnny, go ahead and check out his YouTube channel here


    Connect with Johnny: 



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    55m - Jan 23, 2024
  • 385. Relationship Game-Changer: The Communication Secrets Every Couple Needs to Know

    In this episode of The Art of Masculinity, Johnny explores the distinct ways men and women communicate and process information, emphasizing its impact on relationships. Drawing from personal experiences, he discusses the importance of open communication to avoid misunderstandings and foster healthier connections. Johnny's reflections reveal the transformative power of understanding and empathy in strengthening partnerships.



    Today on The Art of Masculinity:

    • The dynamics of male and female communication
    • Navigating misunderstandings in relationships
    • How challenges in relationships can be an opportunity for a stronger bond
    • The importance of empathy and understanding between partners
    • Strategies for effective communication in intimate relationships




    Get your copy of Design the Man Within: Becoming a Man the World Needs


    Connect with Johnny:




    This show is produced by Soulfire Productions




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    20m - Jan 9, 2024
  • 384. Doctor’s Advice for Escaping the Pharmaceutical Trap in 2024 with Dr. Jacque Moser

    Dr. Jacque's career in chiropractic began after surviving a violent incident in Pittsburgh that resulted in severe injuries, including a spinal cord bruise and hypersensitivity causing pain. Despite initial concerns about brain damage, chiropractic adjustments eventually restored his nerve function. This recovery inspired him to study at Life University, where he experienced a recurrence of symptoms. This led him to explore corrective care chiropractic, focusing on healing rather than just symptom treatment. His passion for maximizing human potential expanded into Functional Medicine, where he delved into health optimization and intensive testing. Now a national speaker and successful practitioner, Dr. Jacque's practice rapidly grew and he advises other professionals in achieving holistic healing.




    Today on The Art of Masculinity:

    • The crucial factors for proper hormonal health
    • How and why big pharma keeps you hooked on medications
    • The do’s and don’t’s of health marker testing
    • The truth behind gut health and parasite cleanses
    • Essential steps to gain total control of your health




    Show Resources

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    Get your copy of Design the Man Within: Becoming a Man the World Needs


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    This show is produced by Soulfire Productions




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    1h 2m - Jan 2, 2024
  • 383. Everyone is a Leader, Here's How To Be a Better One

    Today on the Art of Masculinity, Johnny's diving into the world of leadership skills, and it's a game-changer for your personal and work life. He's spilling secrets from his military days, showing us that anyone can master leadership – it's not just something you're born with. This is a must-listen for all the entrepreneurs out there and anyone looking to level up in life.




    Today on The Art of Masculinity:

    • Why cultivated skills are more important than inherent traits
    • What’s causing the decline in great leadership and what to do about it
    • Resetting your standards and why that helps you in all areas of life
    • How to use military tactics to increase your effectiveness in leadership




    Get your copy of Design the Man Within: Becoming a Man the World Needs


    Connect with Johnny:




    This show is produced by Soulfire Productions



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    22m - Dec 26, 2023
  • 382. Your Guidebook to Intimate Relationships with Bryan Reeves

    Bryan Reeves, a former US Air Force Captain, has become a globally recognized Author and Life/Relationship Coach. He founded the "Elevate Your Relationship" coaching program for men seeking relationship advice, hosts the podcast “Men, This Way,” and writes a popular blog with over 30 million readers worldwide. His latest book, "Choose Her Every Day (Or Leave Her)," is available on Audible, Amazon, and other platforms.



    Today on The Art of Masculinity:

    • Emotional intelligence and vulnerability in male relationships
    • The three pillars of intimacy
    • Navigating rejection and emotional expression
    • Strategies for deepening connection and fostering fulfilling partnerships
    • Unlocking the secret to unstoppable success in relationships through self-ownership



    Listen to Men, This Way episode 95 with Johnny


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    Get your copy of Design the Man Within: Becoming a Man the World Needs


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    This show is produced by Soulfire Productions



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    57m - Dec 19, 2023
  • 381. Breaking the Silence and Confronting Men's Mental Health Challenges

    Today on The Art of Masculinity, Johnny focuses in on the state of mental and physical health of men. He addresses the isolation often felt in mental struggles and the high suicide rates among men, advocating for support as a strength. Johnny highlights the importance of a balanced approach to health, including exercise and nutrition, and shares personal stories to illustrate the power of empathy and connection in enhancing men's well-being.




    Today on The Art of Masculinity:

    • The very real impact of mental health on men’s lives
    • Combating isolation and suicide among men
    • The direct correlation between physical and mental well-being
    • How important empathy is in a man’s life
    • Uncovering more holistic options for healing emotional pain 



    Get your copy of Design the Man Within: Becoming a Man the World Needs


    Connect with Johnny:




    This show is produced by Soulfire Productions




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    17m - Dec 12, 2023
  • 380: Warrior’s Mind: Navigating Post-Military Mental Health Challenges with Dan Joseph

    Today on The Art of Masculinity, Johnny discusses with Dan, a US Army Veteran, his post-military journey and approach to tackling mental health challenges, including insights into the neurophysiology of suicide. Dan emphasizes the importance of humility, continuous self-improvement, and the power of spiritual awakenings in personal growth, offering practical advice for navigating life's complexities. This conversation provides a deep dive into the nuances of overcoming adversity, showcasing the transformative power of vulnerability and intentional living.



    Today on The Art of Masculinity:

    • Overcoming psychological challenges post-military service
    • Understanding and addressing the neurophysiology of suicide
    • The importance of humility and continuous self-improvement
    • The role of spiritual awakenings in personal transformation
    • Strategies for emotional resilience and navigating life's complexities



    Connect with Dan:


    Get your copy of Design the Man Within: Becoming a Man the World Needs


    Connect with Johnny:




    This show is produced by Soulfire Productions




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    59m - Dec 5, 2023
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